Taylor's Library

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Services marketing : concepts & practices / Ramneek Kapoor, Justin Paul, Biplab Halder.

by Kapoor, Ramneek | Paul, Justin | Halder, Biplab.

Publisher: New Delhi : Tata McGraw Hill Education Private Limited, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KAP 2011] (1).
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Services marketing : text & cases / Rajendra Nargundka.

by Nargundkar, Rajendra, 1960-.

Edition: 3rd ed.Publisher: New Delhi : Tata McGraw Hill Education Private Limited, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 NAR 2010] (1).
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Operations management [videorecording] : a case study of a hotel.

by Video Education Australasia.

Publisher: Bendigo, Vic. : VEA, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 647.94068 OPE 2009] (1).
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Marketing plans for services : a complete guide / Malcolm McDonald, Adrian Payne, and Pennie Frow.

by McDonald, Malcolm | Payne, Adrian | Frow, Pennie.

Edition: 3rd ed.Publisher: Chichester, West Sussex : Wiley, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAC 2011] (1).
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Marketing plans for service businesses [electronic resource] : a complete guide / Malcolm McDonald and Adrian Payne.

by McDonald, Malcolm | Payne, Adrian | McDonald, Malcolm. Marketing planning for services | ebrary, Inc.

Edition: 2nd ed.Publisher: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John.

by Fisk, Raymond P | Grove, Stephen J. (Stephen John), 1950- | John, Joby, 1957-.

Publisher: Boston : Houghton Mifflin, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 FIS 2008] (3).
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Services marketing : integrating customer focus across the firm / Alan Wilson ... [et al.]

by Wilson, Alan.

Edition: 2nd European ed.Publisher: Maidenhead : McGraw-Hill Education, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SER 2012] (2).
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 6th ed.Publisher: New York, NY : McGraw-Hill/Irwin, c2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ZEI 2013] (1). In transit (1).
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Essentials of services marketing / Jochen Wirtz, Patricia Chew, Christopher Lovelock.

by Wirtz, Jochen | Chew, Patricia | Lovelock, Christopher H.

Edition: 2nd ed.Publisher: Singapore : Pearson Education South Asia, 2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 WRI 2012] (6).
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: Seventh edition.Global edition.Publisher: Harlow, Essex : Pearson Education, 2011Copyright date: ©2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LOV 2011] (5).
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Principles of services marketing / Adrian Palmer.

by Palmer, Adrian.

Edition: Seventh edition.Publisher: Maidenhead : McGraw-Hill Education, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PAL 2014] (1).
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Services marketing / Helen Woodruffe.

by Woodruffe, Helen.

Publisher: London : Pitman Pub., 1995Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 WOO] (3).
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 2nd ed.Publisher: Boston [Mass.] : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ZEI] (3).
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Services marketing : text and cases / Steve Baron, Kim Harris, Toni Hilton.

by Baron, Steve (J. Steve) | Harris, Kim | Hilton, Toni.

Edition: 3rd ed.Publisher: Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BAR 2009] (1).
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Services marketing / John E. G. Bateson, K. Douglas Hoffman.

by Bateson, John E.G | Hoffman, K. Douglas.

Edition: 4th ed.Publisher: Mason, Ohio : South-Western, Cengage Learning, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BAT 2011] (1).
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Winning in service markets [electronic resource] : success through people, technology and strategy / Jochen Wirtz.

by Wirtz, Jochen.

Publisher: Hackensack, NJ : WS Professional, an imprint of World Scientific Publishing Co. Pte Ltd., c2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658] (1).
Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, Professor of Marketing & University Distinguised Teaching Scholar, Colorado State University, John E.G. Bateson, Visiting Professor of Management, Cass Business School, City University, London.

by Hoffman, K. Douglas [author.] | Bateson, John E. G [author.].

Edition: Fifth edition.Publisher: Boston, Massachusetts : Cengage Learning, [2017]Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).