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Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway.
by Daymon, Christine | Holloway, Immy. Publisher: London : Routledge, [2002]Copyright date: ©2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2072 DAY]
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Marketing research : methodological foundations / Gilbert A. Churchill, Dawn Iacobucci.
by Churchill, Gilbert A | Iacobucci, Dawn. Edition: 9th ed.Publisher: Mason, Ohio : Thomson/South-Western, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 CHU]
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Introducing marketing research / Paul Baines, Bal Chansarkar.
by Baines, Paul, 1973- | Chansarkar, B. A. Publisher: Chichester, West Sussex : John Wiley & Sons Ltd, [2002]Copyright date: ©2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 BAI]
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Advertising research : the Internet, consumer behavior, and strategy / George Zinkhan, editor.
by Zinkhan, George M. (George Martin) | American Marketing Association. Publisher: Chicago, Ill. : American Marketing Association, c2000Other title: Internet, consumer behavior, and strategy.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1072 ADV]
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Marketing research / Alvin C. Burns, Ronald F. Bush.
by Burns, Alvin C | Bush, Ronald F. Edition: 5th ed.Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 BUR]
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Market research / Roger Lewis & Roger Trevitt
by Lewis, Roger, 1944 Sept. 27- | Trevitt, Roger [(j.a.)]. Publisher: Cheltenham : Nelson Thornes, 2003Availability: Items available for loan: TC External Storage
[Call number: 658.83 LEW]
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [edited by] Kelly L. Haws, William O. Bearden, Richard G. Netemeyer.
by Netemeyer, Richard G, 1956- | Haws, Kelly L | Bearden, William O, 1945-. Handbook of marketing scales. Edition: 3rd ed.Publisher: Los Angeles : SAGE, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 HAN 2011]
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Marketing research : in a digital information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
by Hair, Joseph F., Jr, 1944- | Bush, Robert P | Ortinau, David J. Edition: 4th ed.Publisher: Boston : McGraw-Hill Irwin, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 HAI]
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Marketing research / Alvin C. Burns, Ronald F. Bush ; International edition contributions by Nilanjana Sinha.
by Burns, Alvin C | Bush, Ronald F | Sinha, Nilanjana. Edition: 7th ed., int. ed.Publisher: Harlow : Pearson, c2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 BUR 2014]
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CIM study text : professional diploma in marketing. [Paper 5]. Marketing research and information.
by Chartered Institute of Marketing. Edition: [2nd ed.]Publisher: London : BPP Professional Education, 2004Other title: Marketing research and information..Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.834 CIM]
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CIM study text : professional post-graduate diploma in marketing. [Paper 9]. Analysis and evaluation.
by Chartered Institute of Marketing. Edition: [1st ed.]Publisher: London : BPP Professional Education, 2004Other title: Analysis and evaluation.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 CIM]
(1).
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Qualitative marketing research / David Carson ... [et al.]
by Carson, David, 1947-. Publisher: London : SAGE, c2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 QUA]
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International marketing research / C. Samuel Craig and Susan P. Douglas.
by Craig, C. Samuel | Douglas, Susan P. Edition: 3rd ed.Publisher: Chichester, England : John Wiley, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 CRA]
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Essentials of marketing research / William G. Zikmund, Barry J. Babin.
by Zikmund, William G | Babin, Barry J. Edition: 4th ed.Publisher: Mason, Ohio : South-Western, Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 ZIK 2010]
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Snapshot survey [electronic resource] : quick, affordable marketing research for every organization / Lloyd Corder.
by Corder, Lloyd | ebrary, Inc. Publisher: Chicago : Dearborn Trade Pub., 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/3]
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Explaining buyer behavior [electronic resource] : central concepts and philosophy of science issues / John O'Shaughnessy.
by O'Shaughnessy, John | ebrary, Inc. Publisher: New York : Oxford University Press, 1992Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Marketing research : methodological foundations / Dawn Iacobucci, Gilbert A. Churchill, Jr.
by Iacobucci, Dawn | Churchill, Gilbert A. Edition: 11th edition.Publisher: Nashville, TN : Earlie Lite Books, Inc., [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 IAC 2015]
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Essentials of marketing research / William G. Zikmund, Barry J. Babin.
by Zikmund, William G | Babin, Barry J. Edition: 4th ed.Publisher: Australia : South-Western/Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 ZIK 2010]
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Guerrilla marketing research : marketing research techniques that can help any business make more money / Robert J. Kaden.
by Kaden, Robert J. Publisher: London : Kogan Page, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 KAD]
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Consumer behaviour : an asia pacific approach / Roger D. Blackwell ... [et.al].
by Blackwell, Roger D. Publisher: Australia : Thomson, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 CON]
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