Taylor's Library

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Marketing : an introduction / Gary Armstrong, Philip Kotler.

by Armstrong, Gary (Gary M.) | Kotler, Philip.

Edition: Twelfth edition, Global editionPublisher: Harlow, Essex : Pearson Education Limited, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ARM 2015] (7).
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Tourism management, marketing, and development : performance, strategies, and sustainability / edited by Marcello M. Mariani, Wojciech Czakon, Dimitrios Buhalis, and Ourania Vitouladiti.

by Mariani, Marcello M [editor.] | Czakon, Wojciech [editor.] | Buhalis, Dimitrios [editor.] | Vitouladiti, Ourania [editor.].

Publisher: Basingstoke, Hampshire : Palgrave Macmillan, 2016Availability: Items available for loan: Taylor's Library-TU [Call number: 910.68 TOU 2016] (1).
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Brand Bible : the complete guide to building, designing, and sustaining brands / edited by Debbie Millman ; Rodrigo Corral Design.

by Millman, Debbie | Rodrigo Corral Design (Firm).

Publisher: Beverly, Massachusetts : Rockport Publishers, [2012]Copyright date: ©2012Other title: Complete guide to building, designing, and sustaining brands.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 BRA 2012] (3).
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E-marketing / Raymond Frost, Alexa K. Fox, Judy Strauss.

by Strauss, Judy [author.] | Frost, Raymond, 1960- [author.] | Fox, Alexa K [author.].

Edition: Eighth edition.Publisher: New York ; London : Routledge, Taylor & Francis Group, 2019Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 STR 2019] (2).
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Marketing : an introduction / Gary Armstrong, Philip Kotler with Marc Oliver Opresnik.

by Armstrong, Gary (Gary M.) [author.] | Kotler, Philip [author.] | Opresnik, Marc O. (Marc Oliver), 1969- [author.].

Edition: Fourteenth edition.Global edition.Publisher: Harlow, England : Pearson, [2020]Copyright date: ©2020Availability: No items available In transit (1).
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Global fashion brands : style, luxury & history / edited by Joseph H. Hancock II, Gjoko Muratovski, Veronica Manlow, Anne Peirson-Smith.

by Hancock, Joseph [editor.] | Muratovski, Gjoko [editor.] | Manlow, Veronica [editor.] | Peirson-Smith, Anne [editor.].

Publisher: Bristol : Intellect, 2014Availability: Items available for loan: Taylor's Library-TU [Call number: 687.0688 GLO 2014] (1). Items available for reference: Taylor's Library-TU [Call number: 687.0688] (2).
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The economics of recreation, leisure and tourism / John Tribe.

by Tribe, John [author.].

Edition: Sixth edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2020Availability: Items available for loan: Taylor's Library-TU [Call number: 790.069 TRI 2020] (2).
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Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.

by Wheeler, Alina [author.].

Edition: Fifth edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 WHE 2018] (3).
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Marketing / William M. Pride, O.C. Ferrell.

by Pride, William M, 1942- [author.] | Ferrell, O. C [author.].

Edition: 2020 edition.Publisher: Boston, MA : Cengage, [2020]Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PRI 2020] (2).
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Marketing research / William Zikmund, Steve D'Alessandro, Ben Lowe, Hume Winzar, Barry J. Babin.

by Zikmund, William G [author.] | D'Alessandro, Steven [author.] | Lowe, Ben, 1978- [author.] | Winzar, Hume [author.] | Babin, Barry J [author.].

Edition: 4th Asia-Pacific edition.Copyright date: ©2014Publisher: South Melbourne, Victoria : Cengage Learning Australia Pty Limited, [2017]Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 ZIK 2017] (1).
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Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina ; with Mark Oliver Opresnik.

by Kotler, Philip [author.] | Armstrong, Gary (Gary M.) [author.] | Opresnik, Mark Oliver [contributor.].

Edition: Eighteenth edition.Global edition.Publisher: Harlow, Essex ; New York, NY : Pearson Education Limited, [2021]Copyright date: ©2021Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2021] (2). Checked out (1).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- [author.] | Belch, Michael A [author.].

Edition: Twelfth edition.Publisher: New York : McGraw-Hill, [2021]Availability: Items available for loan: Taylor's Library-TC [Call number: 659.1 BEL 2021] (1).
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Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold.

by Arens, William F [author] | Weigold, Michael F, 1958- [author.].

Edition: Sixteenth edition.International student edition.Publisher: New York, NY : McGraw-Hill Education, [2021]Availability: Items available for loan: Taylor's Library-TC [Call number: 659.1 ARE 2021] (1).
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Principles of marketing / Philip Kotler, Gary Armstrong, Anders Parment.

by Kotler, Philip [author.] | Armstrong, Gary (Gary M.) [autho.] | Parment, Anders, 1972- [author.].

Edition: Scandinavian edition.3rd edition.Publisher: Harlow : Pearson Education Limited, 2020Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2020] (2).
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Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.

by Wirtz, Jochen [author.] | Lovelock, Christopher H [author.].

Edition: Ninth edition.Publisher: New Jersey : World Scientific Publishing Co. Inc., [2022]Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 WIR 2022] (3).
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Marketing 5.0 : technology for humanity / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

by Kotler, Philip [author.] | Kartajaya, Hermawan, 1947- [author.] | Setiawan, Iwan [author.].

Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., 2021Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2021] (4).
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MKTG13 : principles of marketing / Charles Lamb (Texas Christian University), Joe Hair (Louisiana State University), Carl McDaniel (University of Texas, Arlington).

by Lamb, Charles W [author.] | Hair, Joseph F., Jr, 1944- [author.] | McDaniel, Carl, Jr, 1941- [author.].

Publisher: Boston, MA : Cengage, [2021]Other title: MKTG 13 | MKTG thirteen | Marketing 13 | Marketing thirteen | Principles of marketing.Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 LAM 2021] (1). Items available for reference: Taylor's Library-TU [Call number: 658.8 LAM 2021] (1).
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Strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick.

by Chaffey, Dave, 1963- [author.] | Ellis-Chadwick, Fiona [author.].

Edition: Eighth edition.Publisher: Harlow, England : Pearson Education Limited, 2022Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 CHA 2022] (2).
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The road to luxury : the new frontiers in luxury brand management cloth / Ashok Som, Christian Blanckaert.

by Som, Ashok [author.] | Blanckaert, Christian [author.].

Edition: Second edition.Publisher: Singapore : John Wiley & Sons Singapore Pte. Ltd., [2021]Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SOM 2021] (1).
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The business of tourism / J. Christopher Holloway, Claire Humphreys.

by Holloway, J. Christopher [author.] | Humphreys, Claire [author.].

Edition: 12th edition.Publisher: Los Angeles : SAGE, 2022Availability: Items available for loan: Taylor's Library-TU [Call number: 338.4791 HOL 2022] (3). Items available for reference: Taylor's Library-TU [Call number: 338.4791 HOL 2022] (2).
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