Taylor's Library

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Hospitality marketing in the e-commerce age / Neil Wearne, Kevin Baker.

by Wearne, Neil | Baker, Kevin, 1949-.

Edition: 2nd ed.Publisher: Frenchs Forest, NSW : Pearson Education Australia, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 647.940688 WEA] (1).
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Developing business strategies / David A. Aaker

by Aaker, David A. (David Allen), 1938-.

Edition: 6th ed.Publisher: New York : John Wiley, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.4012 AAK] (1).
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Romancing the customer : maximizing brand value through powerful relationship management / Paul Temporal and Martin Trott

by Temporal, Paul | Trott, Martin.

Publisher: Singapore : John Wiley, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 TEM 2001] (2).
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Places : identity, image and reputation / Simon Anholt.

by Anholt, Simon.

Publisher: Basingstoke : Palgrave Macmillan, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 338.47910688 ANH 2010] (1).
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Marketing research : an applied orientation / Naresh K. Malhotra ... [et al.]

by Malhotra, Naresh K | Hall, John | Oppenheim, Peter | Shaw, Mike.

Edition: 2nd ed.Publisher: Sydney : Pearson Education Australia, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAR] (1).
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The ultimate web marketing guide / Michael Miller.

by Miller, Michael, 1958-.

Publisher: Indianapolis, IN : Que, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 MIL 2011] (1).
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Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships / Paul Gillin, Eric Schwartzman.

by Gillin, Paul | Schwartzman, Eric.

Publisher: Hoboken, N.J. : Wiley, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 GIL 2011] (1).
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Advertising promotion and new media / edited by Marla R. Stafford and Ronald J. Faber.

by Stafford, Marla R, 1960- | Faber, Ronald J, 1948-.

Publisher: New Delhi : Prentice-Hall of India, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 659.144 ADV 2006] (1).
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Marketing : connecting with customers / Gilbert D. Harrell.

by Harrell, Gilbert D.

Edition: 2nd ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 HAR] (1).
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Marketing management : an Asian casebook / Hellmut Schutte ... [et al.]

by Schütte, Hellmut.

Publisher: Singapore : Pearson / Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAR] (3).
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Collaboration and co-creation : new platforms for marketing and innovation / Gaurav Bhalla.

by Bhalla, Gaurav.

Publisher: New York : Springer, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BHA 2011] (1).
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Basic Marketing : a situational orientation / C. Glean Walters, D. Wayne Norvell and Sam J. Bruno

by Walters, C. Glenn | Bruno, Sam J | Norvell, D. Wayne.

Publisher: Alabama : Colonial Press, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 WAL] (1).
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Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.

by Perreault, William D., Jr | Cannon, Joseph P. (Assistant professor of marketing) | McCarthy, E. Jerome (Edmund Jerome).

Edition: 18th ed.Publisher: New York : McGraw-Hill/Irwin, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER 2011] (2).
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Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F., Jr, 1944- | McDaniel, Carl, Jr, 1941-.

Edition: Twelfth editionPublisher: Mason, OH : South-Western/Cengage Learning, 2013Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LAM 2013] (3).
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Marketing : an introduction / Gary Armstrong, Philip Kotler

by Armstrong, Gary (Gary M.) | Kotler, Philip.

Edition: 6th ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ARM] (13), TC External Storage [Call number: 658.8 ARM] (1).
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Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.].

by Hair, Joseph F., Jr, 1944-.

Edition: 3rd ed.Publisher: New York : McGraw-Hill/Irwin, c2013Availability: Items available for loan: Taylor's Library-TC [Call number: 658.83 ESS 2013] (2).
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The new business road test : what entrepreneurs and executives should do before writing a business plan / John W. Mullins.

by Mullins, John W. (John Walker).

Edition: 2nd ed.Publisher: Harlow : Prentice Hall/Financial Times, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.022 MUL 2006] (1).
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