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100 practical ways to improve customer experience : achieve end-to-end customer engagement in a multi-channel world / Martin Newman and Malcolm McDonald. by

Newman, Martin (Business consultant) [author.]
McDonald, Malcolm [author.]

Publisher: London ; New York : Kogan Page, [2018]

Other title:

One hundred practical ways to improve customer experience

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Not available: Taylor's Library-TU: e-book (1).

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Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage / Linden Brown and Malcolm H.B. McDonald by

Brown, Linden
McDonald, Malcolm [(j.a.)]

Publication details: Basingstoke [U.K.] : Macmillan, 1994

Availability: Items available for loan: Taylor's Library-TU (1)Call number: 658.802 BRO.

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Marketing plans that work / Malcolm H.B. McDonald, Warren J. Keegan. by

McDonald, Malcolm
Keegan, Warren J

Edition: 2nd ed.

Publication details: Boston : Butterworth-Heinemann, c2002

Availability: No items available.

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Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar. by

McDonald, Malcolm
Dunbar, Ian, 1951-

Availability: Items available for loan: Taylor's Library-TU (1)Call number: 658.802 MAC.

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Creating powerful brands [electronic resource] / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace. by

De Chernatony, Leslie, 1953-
McDonald, Malcolm
Wallace, Elaine

Edition: 4th ed.

Publication details: Amsterdam ; Boston : Butterworth-Heinemann, 2011

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Not available: Taylor's Library-TU: e-book (1).

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Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by

McDonald, Malcolm

Edition: 6th ed.

Publication details: Oxford : Butterworth-Heinemann, 2007

Availability: Items available for loan: Taylor's Library-TU (1)Call number: 658.802 MAC.

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Marketing : a complete guide / Malcolm McDonald & Martin Christopher ; with Magrit Bass and contributions from Susan Baker & Simon Knox. by

McDonald, Malcolm
Christopher, Martin

Publication details: New York : Palgrave Macmillan, 2003

Availability: Items available for loan: Taylor's Library-TU (1)Call number: 658.8 MAC.

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Marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald. by

McDonald, Malcolm

Edition: 3rd ed.

Publication details: Oxford : Butterworth-Heinemann, 1995

Availability: No items available.

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The marketing plan : a pictorial guide for managers / Malcolm H. B. McDonald & Peter Morris. by

McDonald, Malcolm
Morris, Peter

Publisher: Oxford : Butterworth-Heinemann, 1987

Availability: Items available for loan: Taylor's Library-TU (1)Call number: 658.802 MAC.

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Creating powerful brands / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace. by

De Chernatony, L. (Leslie)
McDonald, Malcolm
Wallace, Elaine

Edition: 4th ed.

Publication details: Oxford : Elsevier/Butterworth-Heinemann, 2011

Availability: Items available for loan: Taylor's Library-TU (3)Call number: 658.827 DEC 2011, ...

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Marketing plans for service businesses [electronic resource] : a complete guide / Malcolm McDonald and Adrian Payne. by

McDonald, Malcolm
Payne, Adrian
McDonald, Malcolm. Marketing planning for services
ebrary, Inc

Edition: 2nd ed.

Publication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Not available: Taylor's Library-TU: e-book (1).

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Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by

McDonald, Malcolm
Institute of Marketing

Edition: 5th ed.

Publication details: Amsterdam : Butterworth-Heinemann, 2002

Availability: No items available.

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Marketing plans : a complete guide in pictures / Malcolm McDonald and Peter Morris. by

McDonald, Malcolm
Morris, Peter, 1931-

Edition: 4th ed.

Publication details: Chichester : Wiley, 2012

Availability: Items available for loan: Taylor's Library-TU (1)Call number: 658.802 MAC 2012.

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Marketing plans [electronic resource] : how to prepare them, how to use them, seventh edition / Malcolm McDonald, Hugh Wilson. by

McDonald, Malcolm
Wilson, Hugh, 1962- [aut]

Edition: 7th ed.

Publication details: Chichester, West Sussex, U.K. : Wiley, c2011

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Not available: Taylor's Library-TU: e-book (1).

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How come your marketing plans aren't working? [electronic resource] : the essential guide to marketing planning / Malcolm McDonald. by

McDonald, Malcolm
ebrary, Inc

Series: If you're so brilliant--

Publication details: London : Kogan Page, 2002

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Not available: Taylor's Library-TU: e-book (1).

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Marketing plans for services : a complete guide / Malcolm McDonald, Adrian Payne, and Pennie Frow. by

McDonald, Malcolm
Payne, Adrian
Frow, Pennie

Edition: 3rd ed.

Publication details: Chichester, West Sussex : Wiley, 2011

Availability: Items available for loan: Taylor's Library-TU (1)Call number: 658.802 MAC 2011.

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Marketing plans : how to package them, how to use them / Malcolm McDonald, Hugh Wilson. by

McDonald, Malcolm
Wilson, Hugh, 1962-

Edition: 7th ed.

Publication details: Chichester, West Sussex: Wiley, 2011

Availability: Items available for loan: Taylor's Library-TU (1)Call number: 658.802 MAC 2011.

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Marketing : a complete guide in pictures / Malcolm McDonald and Peter Morris. by

McDonald, Malcolm
Morris, Peter

Edition: 2nd ed.

Publication details: Amsterdam : Elsevier/Butterworth-Heinemann, c2004

Availability: Items available for loan: Taylor's Library-TU (1)Call number: 658.802 MAC.

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If you're so brilliant-- how come your marketing plans aren't working? : the essential guide to marketing planning / Malcolm McDonald. by

McDonald, Malcolm

Series: If you're so brilliant-- series

Publication details: London : Kogan Page, 2002

Other title:

How come your marketing plans are not working?

Availability: Items available for loan: Taylor's Library-TU (1)Call number: 658.802 MAC.

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Marketing plans for service businesses : a complete guide / Malcolm McDonald and Adrian Payne. by

McDonald, Malcolm
Payne, Adrian

Edition: 2nd ed.

Publication details: Oxford : Butterworth-Heinemann, c2006

Availability: Items available for loan: Taylor's Library-TU (1)Call number: 658.802 MAC.

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Your search returned 20 results.