Taylor's Library

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Basic marketing research : a decision-making approach / Naresh K. Malhotra, Mark Peterson.

by Malhotra, Naresh K | Peterson, Mark, 1956-.

Edition: 2nd ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAL 2006] (6).
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Supply chain management : strategy, planning, and operations / Sunil Chopra, Peter Meindl.

by Chopra, Sunil, 1960- | Meindl, Peter, 1970-.

Edition: 2nd. ed., Int. ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.7 CHO] (1).
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Integrated marketing communications : strategic planning perspectives / Keith J. Tuckwell.

by Tuckwell, Keith J. (Keith John), 1950-.

Edition: 2nd ed.Publisher: Toronto : Pearson / Prentice Hall, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 TUC] (1).
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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.

by Kotler, Philip | Bowen, John (John T.), 1948- | Makens, James C.

Edition: 4th editionPublisher: Upper Saddle River, NJ : Pearson / Prentice Hall, 2006Copyright date: ©2006Availability: Items available for loan: Taylor's Library-TU [Call number: 647.940688 KOT] (2).
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Marketing research / Alvin C. Burns, Ronald F. Bush.

by Burns, Alvin C | Bush, Ronald F.

Edition: 5th ed.Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BUR] (10).
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Marketing management / Philip Kotler, Kevin Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: Twelfth ed.Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (1).
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E-marketing / Judy Strauss, Adel El-Ansary, Raymond Frost.

by Strauss, Judy | Ansary, Adel I | Frost, Raymond, 1960-.

Edition: 4th ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 STR] (1).
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Services marketing in Asia : a case book / Jochen Wirtz, Christopher Lovelock.

by Wirtz, Jochen | Lovelock, Christopher H.

Publisher: Singapore ; New York : Pearson/Prentice Hall, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8095 WIR] (3).
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Marketing ethics : cases and readings / [edited by] Patrick E. Murphy, Gene R. Laczniak.

by Murphy, Patrick E, 1948- | Laczniak, Eugene R.

Edition: 1st ed.Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 174.4 MAR] (2).
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Global marketing / Warren J. Keegan, Mark C. Green.

by Keegan, Warren J | Green, Mark C.

Edition: 5th ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 KEE] (4).
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Marketing management in China / Philip Kotler, Kevin Lane Keller, Taihong Lu.

by Kotler, Philip | Keller, Kevin Lane, 1956- | Lu, Taihong, 1944-.

Publisher: Singapore : Pearson Prentice Hall, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.800951 KOT] (1).
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Marketing research : an applied orientation / Naresh Malhotra ... [et al.]

by Malhotra, Naresh K.

Edition: 3rd ed.Publisher: Frenchs Forest, N.S.W. : Pearson / Prentice Hall, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAR] (1).
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Marketing : an introduction / Gary Armstrong, Philip Kotler.

by Armstrong, Gary (Gary M.) | Kotler, Philip.

Edition: 8th edition, International editionPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2007Copyright date: ©2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ARM] (1).
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The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan

by Nagle, Thomas T, 1951- | Hogan, John E., Ph. D.

Edition: 4th ed.Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.816 NAG] (1).
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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-.

Edition: 11th ed.Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 KER] (1).
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 6th ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LOV] (2).
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Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K.

Edition: 5th ed.Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAL] (6).
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