Taylor's Library

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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk in collaboration with Joseph Wisenblit

by Schiffman, Leon G | Kanuk, Leslie Lazar | Wisenblit, Joseph.

Edition: 10th ed.Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 SCH 2010] (7).
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Legends in marketing. Kent B. Monroe / series editor, Jagdish N. Sheth.

by Monroe, Kent B | Sheth, Jagdish N.

Publisher: New Delhi : SAGE, 2011Other title: Kent B. Monroe.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.80092 MON 2011] (7).
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Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-.

Edition: 9th ed.Publisher: New York : McGraw-Hill, c2010Other title: Consumer behavior and marketing strategy.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 PET 2010] (2).
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Consumer behaviour / Karen Webb.

by Webb, Karen, 1968-.

Edition: Second edition.Publisher: North Ryde, NSW : McGraw-Hill Australia Pty Ltd, [2010]Copyright date: ©2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 WEB 2010] (3).
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Legends in marketing. Jagdish N. Sheth / set editor, Balaji C. Krishnan.

by Sheth, Jagdish N | Krishnan, Balaji C.

Publisher: New Delhi ;Thousand Oaks, Calif. : SAGE, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.80092 SHE 2010] (8).
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Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.

by Mooij, Marieke K. de, 1943- | Mooij, Marieke K. de, 1943-. Consumer behavior and culture.

Edition: 2nd ed.Publisher: Los Angeles : SAGE, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 MOO 2011] (2).
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Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.

by Mooij, Marieke K. de, 1943-.

Edition: 3rd ed.Publisher: Los Angeles : SAGE, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MOO 2010] (1).
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Critical marketing studies / edited by Mark Tadajewski and Pauline Maclaran.

by Tadajewski, Mark | Maclaran, Pauline.

Publisher: Los Angeles, Calif. : SAGE, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 CRI 2009] (3).
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Brands, consumers, symbols, & research : Sidney J. Levy on marketing / Sidney J. Levy ; compiled by Dennis W. Rook.

by Levy, Sidney J, 1921- | Rook, Dennis W.

Publisher: Thousand Oaks, CA : SAGE, c1999Other title: Brands, consumers, symbols, and research.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8243 LEV 1999] (1).
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Habit : the 95% of behavior marketers ignore / Neale Martin.

by Martin, Neale, 1957-.

Publisher: Upper Saddle River, N.J. : FT Press, 2008Other title: Behavior marketers ignore.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 MAR 2008] (1).
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Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands / Mac Cato.

by Cato, Mac.

Publisher: Beverly, MA : Rockport, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 CAT 2010] (1).
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Neuromarketing : exploring the brain of the consumer / Leon Zurawicki.

by Zurawicki, Leon.

Publisher: Berlin : Springer-Verlag, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 ZUR 2010] (1).
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Consumer behaviour / Leon Schiffman ... [et al.].

by Schiffman, Leon G.

Edition: 5th ed.Publisher: Frenchs Forest, N.S.W. : Pearson Australia, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 CON 2010] (1).
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Emoti-coms : a marketing guide to communicating through emotions : from shouting to singing your message / Xavier Quattrocchi-Oubradous & Charles Bal.

by Quattrocchi-Oubradous, Xavier | Bal, Charles.

Publisher: Petersfield : Harriman House, 2011Other title: Emoti-coms : from shouting to singing your message.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1019 QUA 2011] (1).
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Consumer behaviour in sport and events [electronic resource] : marketing action / Daniel C. Funk.

by Funk, Daniel C | ScienceDirect (Online service).

Edition: 1st ed.Publisher: Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, 2008Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU [Call number: 796.0698] (1).
Understanding sponsored search : core elements of keyword advertising / Jim Jansen.

by Jansen, Bernard J.

Publisher: Cambridge : Cambridge University Press, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 659.144 JAN 2011] (1).
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The right sensory mix : targeting consumer product development scientifically / Diana Derval.

by Derval, Diana.

Publisher: Heidelberg : Springer, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 DER 2010] (1).
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Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel ; adapted by Pai Di-ching, Norjaya Mohd. Yasin, Wan Jooria Hood.

by Blackwell, Roger D | Miniard, Paul W | Engel, James F.

Publisher: Singapore : Cengage Learning Asia, [2012]Copyright date: ©2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 BLA 2012] (9).
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Herd [electronic resource] : how to change mass behaviour by harnessing our true nature / Mark Earls.

by Earls, Mark.

Publisher: Chichester, England ; Hoboken, NJ : John Wiley, c2007Other title: How to change mass behaviour by harnessing our true nature.Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/343] (1).