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Market intelligence [electronic resource] : building strategic insight / Per V. Jenster & Klaus Solberg Søilen.
by Jenster, Per V | Søilen, Klaus Solberg | ebrary, Inc. Edition: 1st ed.Publisher: [Frederiksberg, Denmark] : Portland, OR : Copenhagen Business School Press ; International Specialized Book Services [distributor], 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Contemporary hospitality marketing : a service management approach / William Lazer, Roger A. Layton.
by Lazer, William | Layton, Roger A | American Hotel & Motel Association. Educational Institute. Publisher: Lansing, Mich. : Educational Institute, American Hotel & Motel Association, c1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 LAZ]
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Marketing research / David A. Aaker, V. Kumar, George S. Day.
by Aaker, David A. (David Allen), 1938- | Kumar, V, 1957- | Day, George S. Edition: 8th ed.Publisher: New York : John Wiley, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 AAK]
(3).
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Advertising, promotion and other aspects of integrated marketing communications / Terence A. Shimp.
by Shimp, Terence A. Edition: 7th ed.Publisher: Mason, Ohio : Thomson/South-Western, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.82 SHI]
(3).
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Advertising campaign strategy : a guide to marketing communication plans / Donald Parente.
by Parente, Donald E. Edition: 3rd ed.Publisher: Mason, Ohio : Thomson/South-Western, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.113 PAR]
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Hospitality marketing management / Robert D. Reid, David C. Bojanic.
by Reid, Robert D | Bojanic, David C. Edition: 4th ed.Publisher: Hoboken, N.J. : Wiley, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.950688 REI]
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Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey.
by Jeannet, Jean-Pierre | Hennessey, Hubert D. Edition: 6th ed.Publisher: Boston, Mass. Houghton Mifflin, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.848 JEA]
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Social marketing : improving the quality of life / Philip Kotler, Ned Roberto, Nancy Lee.
by Kotler, Philip | Roberto, Ned | Lee, Nancy, 1932-. Edition: 2nd ed.Publisher: Thousand Oaks, Calif. : SAGE, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT]
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The eco-design handbook : a complete sourcebook for the home and office / Alastair Fuad-Luke.
by Fuad-Luke, Alastair. Edition: New ed.Publisher: London : Thames & Hudson, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 745.4 FUA]
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Convention sales and services / Milton T. Astroff, James R. Abbey
by Astroff, Milton T | Abbey, James R. Publisher: Las Vegas, NV : Waterbury Press, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 AST]
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Successful tourism management Volume 1 / Pran Nath Seth.
by Seth, Pran Nath, 1924-. Publisher: New Delhi : Sterling , c1997Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.479154 SET]
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Asian brand strategy : how Asia builds strong brands / Martin Roll.
by Roll, Martin, 1967-. Publisher: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827095 ROL]
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Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway.
by Daymon, Christine | Holloway, Immy. Publisher: London : Routledge, [2002]Copyright date: ©2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2072 DAY]
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Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.
by Mooij, Marieke K. de, 1943-. Publisher: Thousand Oaks, Calif ; London : SAGE, c1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MOO]
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Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
by Williams, Jerome D, 1947- | Lee, Wei-Na, 1957- | Haugtvedt, Curtis P, 1957-. Publisher: Mahwah, N.J. : Lawrence Erlbaum, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.108 DIV]
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