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Services marketing : an Asia-Pacific perspective / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker.
by Lovelock, Christopher H | Patterson, Paul G [(j.a.)] | Walker, Rhett H [(j.a.)]. Edition: 2nd ed.Publisher: Frenchs Forest, N.S.W. : Pearson Education Australia, c2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.800994 LOV]
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Services marketing : an interactive approach / Raymond P. Fisk, Stephen J. Grove, Joby John.
by Fisk, Raymond P | Grove, Stephen J. (Stephen John), 1950- [author.] | John, Joby, 1957-. Edition: Fourth edition.Publisher: Mason, OH : South-Western, Cengage Learning, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 FIS 2014]
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Services marketing in Asia : managing people, technology and strategy / Christopher H. Lovelock, Jochen Wirtz, Hean tat Keh.
by Lovelock, Christopher H. Publisher: Singapore : Prentice Hall, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.80095 LOV]
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner
by Zeithaml, Valarie A | Bitner, Mary Jo [(j.a.)]. Edition: 3rd ed.Publisher: Boston, Mass. : McGraw-Hill/ Irwin, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ZEI]
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Uncommon practice : people who deliver a great brand experience / Interbrand, Forum ; [edited by Andy Milligan and Shaun Smith]
by Milligan, Andy | Smith, Shaun | Forum Corporation | Interbrand. Publisher: Harlow, U.K. : Prentice Hall/Financial Times, 2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 UNC]
(1), TC External Storage
[Call number: 658.827 UNC]
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Marketing plans for service businesses : a complete guide / Malcolm McDonald and Adrian Payne.
by McDonald, Malcolm | Payne, Adrian. Edition: 2nd ed.Publisher: Oxford : Butterworth-Heinemann, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAC]
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Managing service firms [electronic resource] : the power of managerial marketing / by Per Skalen.
by Skalen, Per. Publisher: New York, NY : Routledge, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Services marketing in Asia : managing people, technology and strategy / Christopher H. Lovelock...[et al.].
by Lovelock, H. Edition: 2nd ed.Publisher: Singapore : Pearson/Prentice Hall, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.80095 SER]
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Services marketing in Asia : a case book / Jochen Wirtz, Christopher Lovelock.
by Wirtz, Jochen | Lovelock, Christopher H. Publisher: Singapore ; New York : Pearson/Prentice Hall, 2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8095 WIR]
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Services marketing : managing the service value chain / Manfred Bruhn and Dominck Georgi.
by Bruhn, Manfred | Georgi, Dominck. Publisher: Harlow, England ; New York : Financial Times/Prentice Hall, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BRU]
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Promotion of services [electronic resource] / guest editor, Marla Royne Stafford.
by Royne Stafford, Marla | ebrary, Inc. Publisher: Bradford, England : Emerald Group Pub, c2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Market orientation and service firm performance [electronic resource] : a research agenda / guest editors, Brendan J. Gray and Graham J. Hooley.
by Gray, Brendan J | Hooley, Graham J | ebrary, Inc. Publisher: Bradford, England : Emerald Group Pub, c2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Service management and marketing : customer management in service competition / Christian Grönroos.
by Grönroos, Christian, 1947-. Edition: Third edition.Publisher: Chichester : John Wiley & Sons, Ltd, [2007]Copyright date: ©2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 GRO 2007]
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Services marketing / Govind Apte.
by Apte, Govind. Publisher: New Delhi ; New York : Oxford University Press, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 APT]
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Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John E. Doerr
by Schultz, Mike, 1974- | Doerr, John E. Publisher: Hoboken, NJ : John Wiley, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 SCH 2009]
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
by Lovelock, Christopher H | Wirtz, Jochen. Edition: 6th ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 LOV]
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