Taylor's Library

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The on-demand brand [electronic resource] : 10 rules for digital marketing success in an anytime, everywhere world / Rick Mathieson.

by Mathieson, Rick | ebrary, Inc.

Publisher: New York : American Management Association, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/27] (1).
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The experience effect [electronic resource] : engage your customers with a consistent and memorable brand experience / Jim Joseph.

by Joseph, Jim, 1963- | ebrary, Inc.

Publisher: New York : American Management Association, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/27] (1).
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Get rich with Twitter [electronic resource] : harness the power of the Twitterverse and reach more customers than ever before / Dennis L. Prince.

by Prince, Dennis L | ebrary, Inc.

Edition: 1st ed.Publisher: New York, N.Y. : McGraw-Hill, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/72] (1).
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Marketing 3.0 [electronic resource] : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

by Kotler, Philip | Kartajaya, Hermawan | Setiawan, Iwan | ebrary, Inc.

Publisher: Hoboken, N.J. : John Wiley, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.

by Wheeler, Alina [author.].

Edition: Fifth edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.827] (1).
The Routledge handbook of hospitality marketing / edited by Dogan Gursoy.

by Gursoy, Dogan [editor.].

Publisher: New York : Routledge, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 647.94068/8] (1).
Tourism marketing : a strategic approach / editors, Nilanjan Ray, PhD, Dilip Kumar Das, PhD, Raj Kumar, PhD.

by Ray, Nilanjan, 1984- [editor.].

Publisher: Toronto ; Waretown, NJ : Apple Academic Press, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 910.68] (1).
Tourism marketing for cities and towns [electronic resource] : using social media and branding / Bonita Kolb.

by Kolb, Bonita M.

Edition: 2nd ed.Publisher: London ; New York : Routledge, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.2930776 K811] (1).
Strategic innovative marketing : 5th IC-SIM, Athens, Greece 2016 / edited by Androniki Kavoura, Damianos P. Sakas, Petros Tomaras.

by Kavoura, Androniki [editor.] | Sakas, Damianos P [editor.] | Tomaras, Petros [editor.] | International Conference on Strategic Innovative Marketing (5th : 2016 : Athens, Greece).

Publisher: Cham : Springer International Publishing : Imprint: Springer, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 650] (1).
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9 brand shaastras [electronic resource] : nine successful brand strategies to build winning brands / Jagdeep Kapoor.

by Kapoor, Jagdeep, 1960- | ebrary, Inc.

Edition: 2nd ed.Publisher: New Delhi ; Thousand Oaks, CA : Response Books, c2009Other title: Nine brand shaastras.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
Destination marketing [electronic resource] : an international perspective / edited by Metin Kozak and Nazmi Kozak.

by Kozak, Metin, 1968- | Kozak, Nazmi.

Publisher: London ; New York : Routledge, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 910.688 D476] (1).
Islamic marketing and branding : theory and practice / edited by T C Melewar and Sharifah Faridah Syed Alwi.

by Melewar, T. C [editor.] | Alwi, Sharifah Faridah Syed [editor.].

Edition: First Edition.Publisher: New York : Routledge, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.800917/67] (1).
Handbook of marketing decision models / Berend Wierenga, Ralf van der Lans, editors.

by Wierenga, B [editor.] | Van der Lans, Ralf [editor.].

Edition: Second edition.Publisher: Cham, Switzerland : Springer, [2017]Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.802] (1).
Digital analytics for marketing / Marshall Sponder.

by Sponder, Marshall [author.] | Khan, Gohar F.

Edition: First edition.Publisher: London : Taylor and Francis, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/340285] (1).
New methods of market research and analysis / G. Scott Erickson.

by Erickson, G. Scott [author.].

Publisher: Northampton, MA : Edward Elgar Publishing, [2017]Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/3] (1).
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The event marketing handbook [electronic resource] : beyond logistics and planning / Allison Saget.

by Saget, Allison | ebrary, Inc.

Publisher: Chicago, Ill. : Dearborn Trade Pub., a Kaplan Professional Company, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: Taylor's Library - Perpetual(TU) [Call number: 659] (1).
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Essentials of marketing management / Geoff Lancaster and Lester Massingham.

by Lancaster, Geoffrey, 1938- [author.] | Massingham, Lester [author.].

Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).
International marketing : strategy development and implementation / Carl Arthur Solberg.

by Solberg, Carl Arthur [author.].

Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/4] (1).
Employer branding for dummies / Richard Mosley, Lars Schmidt.

by Mosley, Richard, 1964- [author.] | Schmidt, Lars [author.].

Publisher: Hoboken, NJ : John Wiley & Sons, [2017]Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.311] (1).
The Activation Imperative : How to Build Brands and Business by Inspiring Action.

by Rosen, William | Minsky, Laurence | Sutherland, Rory.

Publisher: Blue Ridge Summit : Rowman & Littlefield Publishers, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/27] (1).