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Multi-platform advertising strategies in the global marketplace / Kenneth C.C. Yang, editor.
by Yang, Kenneth C. C [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Big data analytics for improved accuracy, efficiency, and decision making in digital marketing / Amandeep Singh, editor.
by Singh, Amandeep, 1982- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Impact of new media in tourism / Maria Gorete Dinis, Luís Bonixe, Sónia Lamy, Zéliaa Breda, editors.
by Dinis, Maria Gorete, 1974- [editor.] | Bonixe, Luís, 1973- [editor.] | Lamy, Sónia, 1980- [editor.] | Breda, Zélia, 1975- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2021]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Cross-border e-commerce marketing and managing / Md Rakibul Hoque and R. Edward Bashaw, editors.
by Hoque, Md. Rakibul [editor.] | Bashaw, R. Edward, 1957- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2021]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Innovations in digital branding and content marketing / Subhankar Das and Subhra Rani Mondal, editors.
by Das, Subhankar, 1981- [editor.] | Mondal, Subhra Rani, 1983- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Fashion installation : body, space, and performance / Adam Geczy and Vicki Karaminas.
by Geczy, Adam [author.] | Karaminas, Vicki [author.]. Edition: First edition.Publisher: London ; New York : Bloomsbury Visual Arts, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 746.92]
(1).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- [author.] | Belch, Michael A [author.]. Edition: Twelfth edition.Publisher: New York : McGraw-Hill, [2021]Availability: Items available for loan: Taylor's Library-TC
[Call number: 659.1 BEL 2021]
(1).
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Principles of marketing / Philip Kotler, Gary Armstrong, Anders Parment.
by Kotler, Philip [author.] | Armstrong, Gary (Gary M.) [autho.] | Parment, Anders, 1972- [author.]. Edition: Scandinavian edition.3rd edition.Publisher: Harlow : Pearson Education Limited, 2020Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2020]
(2).
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Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.
by Wirtz, Jochen [author.] | Lovelock, Christopher H [author.]. Edition: Ninth edition.Publisher: New Jersey : World Scientific Publishing Co. Inc., [2022]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 WIR 2022]
(3).
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Global marketing / Svend Hollensen.
by Hollensen, Svend. Edition: 8th edition.Publisher: Harlow, England : Pearson, 2020Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 HOL 2020]
(1).
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Marketing 5.0 : technology for humanity / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
by Kotler, Philip [author.] | Kartajaya, Hermawan, 1947- [author.] | Setiawan, Iwan [author.]. Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., 2021Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2021]
(4).
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Global marketing management system / Basil Janavaras, Minnesota State University, USA, Suresh George, Coventry University, UK.
by Janavaras, Basil J, 1943- [author.] | George, Suresh [editor.]. Edition: Second edition.Publisher: New Jersey : World Scientific Publishing Co. Pte. Ltd., [2017]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 JAN 2017]
(1).
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Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, Christiane Prange and Donata Vianelli.
by Alon, Ilan [eauthor.] | Jaffe, Eugene D [author.] | Prange, Christiane [author.] | Vianelli, Donata [author.]. Edition: Third edition.Publisher: New York ; London : Routledge, Taylor & Francis Group, 2021Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 ALO 2021]
(1).
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Social media measurement and management : entrepreneurial digital analytics / Jeremy Harris Lipschultz.
by Lipschultz, Jeremy Harris, 1958- [author.]. Publisher: New York, NY : Routledge, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TC
[Call number: 302.23]
(1).
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Marketing / Dhruv Grewal, Michael Levy.
by Grewal, Dhruv [author.] | Levy, Michael, 1950- [author.]. Edition: Eighth edition.International student edition.Publisher: New York, NY : McGraw Hill, [2023]Other title: M : marketing.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 GRE 2023]
(1).
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MKTG13 : principles of marketing / Charles Lamb (Texas Christian University), Joe Hair (Louisiana State University), Carl McDaniel (University of Texas, Arlington).
by Lamb, Charles W [author.] | Hair, Joseph F., Jr, 1944- [author.] | McDaniel, Carl, Jr, 1941- [author.]. Publisher: Boston, MA : Cengage, [2021]Other title: MKTG 13 | MKTG thirteen | Marketing 13 | Marketing thirteen | Principles of marketing.Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8 LAM 2021]
(1). Items available for reference: Taylor's Library-TU
[Call number: 658.8 LAM 2021]
(1).
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Marketing management / Philip Kotler, Kevin Lane Keller, Alexander Chernev.
by Kotler, Philip [author.] | Keller, Kevin Lane, 1956- [author.] | Chernev, Alexander [author.]. Edition: Sixteenth edition.Global edition.Publisher: Harlow : Pearson Education Limited, [2022]Copyright date: ©2022Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
(1).
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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James Makens, Seyhmus Baloglu.
by Kotler, Philip [author.] | Bowen, John (John T.), 1948- [author.] | Makens, James C [author.] | Baloglu, Seyhmus [author.]. Edition: Eighth edition.Global edition.Publisher: Harlow : Pearson Education Limited, 2022Copyright date: ©2022Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 647.940688]
(1).
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The road to luxury : the new frontiers in luxury brand management cloth / Ashok Som, Christian Blanckaert.
by Som, Ashok [author.] | Blanckaert, Christian [author.]. Publisher: Singapore : Wiley, [2021]Copyright date: ©2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
(1).
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Digital marketing / Dave Chaffey, Fiona Ellis-Chadwick.
by Chaffey, Dave, 1963- [author.] | Ellis-Chadwick, Fiona [author.]. Edition: Eighth edition.Publisher: Harlow, England : Pearson Education Limited, 2022Other title: Digital marketing : strategy, implementation and practice.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 CHA 2022]
(2).
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