Taylor's Library

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Digital analytics for marketing / Marshall Sponder.

by Sponder, Marshall [author.] | Khan, Gohar F.

Edition: First edition.Publisher: London : Taylor and Francis, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/340285] (1).
New methods of market research and analysis / G. Scott Erickson.

by Erickson, G. Scott [author.].

Publisher: Northampton, MA : Edward Elgar Publishing, [2017]Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/3] (1).
Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques / Steven Struhl.

by Struhl, Steven M [author.].

Publisher: London : Kogan Page Limited, 2017Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.800285/63] (1).
Collaborative research design : working with business for meaningful findings / Per Vagn Freytag, Louise Young, editors.

by Freytag, Per Vagn [editor.] | Young, Louise [editor.].

Publisher: Singapore : Springer Verlag 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.83] (1).
Marketing research for the tourism, hospitality and events industries [electronic resource] / Bonita Kolb.

by Kolb, Bonita M [author.].

Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 338.4/791] (1).
Marketing research for non-profit, community and creative organizations [electronic resource] : how to improve your product, find customers and effectively promote your message / Bonita Kolb.

by Kolb, Bonita M | ScienceDirect (Online service).

Publisher: Amsterdam ; London : Elsevier/Butterworth-Heinemann, c2008Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU [Call number: 658.83] (1).
Data mining and market intelligence for optimal marketing returns [electronic resource] / Susan Chiu, Domingo Tavella.

by Chiu, Susan | Tavella, Domingo, 1948- | ScienceDirect (Online service).

Publisher: Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, c2008Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU [Call number: 658.83] (1).
Social media metrics [electronic resource] : how to measure and optimize your marketing investment / Jim Sterne.

by Sterne, Jim, 1955-.

Publisher: Hoboken, N.J. : John Wiley, c2010Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/72] (1).
Marketing research kit for dummies [electronic resource] / by Michael R. Hyman and Jeremy J. Sierra.

by Hyman, Michael R. (Michael Richard) | Sierra, Jeremy J.

Publisher: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.83] (1).
Data-driven marketing [electronic resource] : the 15 metrics everyone in marketing should know / Mark Jeffery.

by Jeffery, Mark, 1965-.

Publisher: Hoboken, N.J. : John Wiley, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/3] (1).
The entrepreneur's guide to market research [electronic resource] / Anne M. Wenzel.

by Wenzel, Anne M.

Publisher: Santa Barbara, Calif. : Praeger, c2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/3] (1).
Business administration management and entrepreneurship [electronic resource] / Lela Shin, Gilm Santoro.

by Shin, Lela | Santoro, Gilma.

Edition: 1st ed.Publisher: Delhi : College Publishing House, c2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658] (1).
The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas.

by Hedin, Hans [author.] | Hirvensalo, Irmeli [author.] | Vaarnas, Markko [author.].

Edition: Second edition.Publisher: West Sussex, England : John Wiley & Sons, 2011Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/3] (1).
Data crush : how the information tidal wave is driving new business opportunities / Christopher Surdak.

by Surdak, Christopher.

Publisher: New York : American Management Association, [2014]Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.4/038] (1).
Business intelligence for new-generation managers [electronic resource] : current avenues of development / edited by Jörg H. Mayer, Reiner Quick.

by Mayer, Jörg H | Quick, Reiner | SpringerLink (Online service).

Source: Springer eBooksPublisher: Cham : Springer International Publishing : Imprint: Springer, 2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83] (1).
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The art & science of interpreting market research evidence / D.V.L. Smith and J.H. Fletcher.

by Smith, D. V. L. (David Van Lloyd) [author.] | Fletcher, J. H [author].

Publisher: Chichester, West Sussex : Wiley, 2004Other title: Art and science of interpreting market research evidence.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.83] (1).
Research handbook on luxury branding / edited by Felicitas Morhart (Professor of Marketing, HEC Lausanne, University of Lausanne, Switzerland), Keith Wilcox (Barbara and Meyer Feldberg Associate Professor of Business, Columbia Business School, Columbia University, US) and Sandor Czellar (Professor of Marketing, HEC Lausanne, University of Lausanne, Switzerland).

by Morhart, Felicitas [editor.] | Wilcox, Keith [editor.] | Czellar, Sandor [editor.] | Edward Elgar Publishing [publisher.].

Publisher: Northampton : Edward Elgar Publishing, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.827] (1).
Marketing analytics : a practical guide to improving consumer insights using data techniques / Mike Grigsby.

by Grigsby, Mike [author.].

Edition: Second edition.Publisher: London ; New York : Kogan Page, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/3] (1).
R for marketing research and analytics / Chris Chapman and Elea McDonnell Feit.

by Chapman, Chris [author.] | Feit, Elea McDonnell [author.].

Edition: Second edition.Publisher: Cham : Springer, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 005.133] (1).
Hands-on data science for marketing : improve your marketing strategies with machine learning using Python and R / Yoon Hyup Hwang.

by Hwang, Yoon Hyup [author.].

Publisher: Birmingham, UK : Packt Publishing, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.834] (1).