Taylor's Library

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Power branding : leveraging the success of the world's best brands / Steve McKee.

by McKee, Steve, 1963-.

Edition: First edition.Publisher: New York, NY : Palgrave Macmillan, 2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 MAC 2014] (1).
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Brand romance : using the power of high design to build a lifelong relationship with your audience / by Neil Gridley and Yasushi Kusume.

by Gridley, Neil | Kusume, Yasushi.

Publisher: Basingstoke : Palgrave Macmillan, 2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.5752 GRI 2013] (1).
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Asian branding : a great way to fly / Ian Batey.

by Batey, Ian.

Publisher: Singapore. : Prentice Hall, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 BAT] (1).
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Fake stuff [electronic resource] : China and the rise of counterfeit goods / Yi-Chieh Jessica Lin.

by Lin, Yi-Chieh Jessica.

Publisher: New York, N.Y. : Routledge, 2011Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU [Call number: 364.16680951] (1).
Brands in the balance : meeting the challenges to commercial identity / Kevin Drawbaugh

by Drawbaugh, Kevin.

Publisher: London : Reuters, 2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 DRA] (1).
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What makes winning brands different ? : the hidden method behind the world's most successful brands / Andreas Buchholz

by Buchhloz, Andreas | Wordemann, Wolfram.

Publisher: Chichester : John Wiley, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 BUC] (1).
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Principles of advertising & IMC / Tom Duncan.

by Duncan, Tom (Thomas R.).

Edition: 2nd ed.Publisher: Chicago, IL : McGraw-Hill/Irwin, c2005Other title: Principles of advertising and IMC.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 DUN] (6).
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Cutting edge commercials : how to create the world's best TV ads for brands in the 21st century / Jim Aitchison.

by Aitchison, Jim.

Publisher: Singapore : Prentice Hall, c2001Other title: How to create the world's best tv ads for brands in the 21st century.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.143 AIT] (1).
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Uncommon practice : people who deliver a great brand experience / Interbrand, Forum ; [edited by Andy Milligan and Shaun Smith]

by Milligan, Andy | Smith, Shaun | Forum Corporation | Interbrand.

Publisher: Harlow, U.K. : Prentice Hall/Financial Times, 2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 UNC] (1), TC External Storage [Call number: 658.827 UNC] (1).
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Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.

by Tybout, Alice M | Calkins, Tim | Kellogg School of Management.

Publisher: Hoboken, N.J. : Wiley, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 KEL] (1).
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A branded world : adventures in public relations and the creation of superbrands / Michael Levine

by Levine, Michael, 1954-.

Publisher: Hoboken, N.J. : John Wiley, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 659.20973 LEV] (2).
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Differentiate or die : survival in our era of killer competition / Jack Trout with Steve Rivkin.

by Trout, Jack | Rivkin, Steve, 1947-.

Publisher: New York : Wiley, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 TRO] (3).
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Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing / Arch G. Woodside.

by Woodside, Arch G.

Publisher: Westport, CT. : Quorum Books, 1996Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8343 WOO 1996] (1).
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Defending the brand [electronic resource] : aggressive strategies for protecting your brand in the online arena / Brian H. Murray.

by Murray, Brian H, 1968- | ebrary, Inc.

Publisher: New York : American Management Association, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8/27] (1).
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Food composition table / [project editor : Susan Scharf]

by Scharf, Susan.

Publisher: San Francisco : Benjamin Cummings, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 613.28 FOO 2010] (1).
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Branding / Geoffrey Randall.

by Randall, Geoffrey.

Publisher: London : Kogan Page, 1997Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 RAN] (1).
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: Second editionPublisher: Upper Saddle River, N.J. : Prentice Hall, [2003]Copyright date: ©2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 KEL] (4).
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