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Services marketing : an Asia-Pacific perspective / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker.
by Lovelock, Christopher H | Patterson, Paul G [(j.a.)] | Walker, Rhett H [(j.a.)]. Edition: 2nd ed.Publisher: Frenchs Forest, N.S.W. : Pearson Education Australia, c2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.800994 LOV]
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Services marketing : an interactive approach / Raymond P. Fisk, Stephen J. Grove, Joby John.
by Fisk, Raymond P | Grove, Stephen J. (Stephen John), 1950- [author.] | John, Joby, 1957-. Edition: Fourth edition.Publisher: Mason, OH : South-Western, Cengage Learning, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 FIS 2014]
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Services marketing in Asia : managing people, technology and strategy / Christopher H. Lovelock, Jochen Wirtz, Hean tat Keh.
by Lovelock, Christopher H. Publisher: Singapore : Prentice Hall, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.80095 LOV]
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Activity-Based management : for service industries, goverment entities, and nonprofit organizations / James A. Brimson, John Antos
by Antos, John. Publisher: New York : Wiley, c1994Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.1552 BRI]
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Service management : an integrated approach to supply chain management and operations / Cengiz Haksever, Barry Render.
by Haksever, Cengiz | Render, Barry. Publisher: Indianapolis : FT Press, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.5 HAK 2013]
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner
by Zeithaml, Valarie A | Bitner, Mary Jo [(j.a.)]. Edition: 3rd ed.Publisher: Boston, Mass. : McGraw-Hill/ Irwin, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ZEI]
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Total global strategy II : updated for the internet and service era / George S. Yip
by Yip, George S. Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Other title: Total global strategy 2.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.049 YIP]
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Uncommon practice : people who deliver a great brand experience / Interbrand, Forum ; [edited by Andy Milligan and Shaun Smith]
by Milligan, Andy | Smith, Shaun | Forum Corporation | Interbrand. Publisher: Harlow, U.K. : Prentice Hall/Financial Times, 2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 UNC]
(1), TC External Storage
[Call number: 658.827 UNC]
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Research methods in service industry management / Nick Johns and Darren Lee-Ross.
by Johns, Nick. Publisher: Australia : Thomson, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4 JOH 2004]
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Marketing plans for service businesses : a complete guide / Malcolm McDonald and Adrian Payne.
by McDonald, Malcolm | Payne, Adrian. Edition: 2nd ed.Publisher: Oxford : Butterworth-Heinemann, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAC]
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Service operations management : improving service delivery / Robert Johnston and Graham Clark.
by Johnston, Robert, 1953- | Clark, Graham, 1949-. Edition: 2nd ed.Publisher: Harlow, England ; New York : FT/Prentice Hall, 2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 JOH]
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Operations management in service industries and the public sector : text and cases / Christopher Voss ... [et al.].
by Voss, Christopher, 1942-. Publisher: Chichester : John Wiley, 1990Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 OPE 1990]
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Empowerment : HR strategies for service excellence / Conrad Lashley.
by Lashley, Conrad. Publisher: Oxford ; Boston : Butterworth/Heinemann, 2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.3 LAS]
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Service management and operations / Cengiz Haksever ... [et al.]
by Haksever, Cengiz. Edition: 2nd ed.Publisher: Upper Saddle River, NJ : Prentice Hall, c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.21 SER]
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Managing services : using technology to create value / Mark M. Davis, Janelle Heineke.
by Davis, Mark M, 1944- | Heineke, Janelle N. Publisher: Boston : McGraw-Hill / Irwin, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658 DAV]
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Managing service firms [electronic resource] : the power of managerial marketing / by Per Skalen.
by Skalen, Per. Publisher: New York, NY : Routledge, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Service magic : the art of amazing your customers / Ron Zemke and Chip Bell.
by Zemke, Ron | Bell, Chip R [(j.a.)]. Publisher: [Chicago] : Dearborn Trade Pub., c2003Availability: Items available for loan: TC External Storage
[Call number: 658.812 ZEM]
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