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Business intelligence and e-marketing workshop, IBM Warwick 2001 [electronic resource] / guest editors Merlin Stone and Julie Abbott.
by Abbott, Julie | Stone, Merlin | ebrary, Inc. Publisher: Bradford, England : Emerald Group Pub, c2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Issues of representation and qualitative marketing research [electronic resource] / Guest editors Pauline Maclaran, Miriam Catterall and Lorna Stevens.
by Maclaran, Pauline | Catterall, Miriam | Stevens, Lorna | ebrary, Inc. Publisher: Bradford, England : Emerald Group Pub, c2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Research from De Montfort University marketing department [electronic resource] / guest editors, Pauline Mclaren and David Pickton.
by Mclaren, Pauline | Pickton, David | ebrary, Inc. Publisher: Bradford, England : Emerald Group Pub, c2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Marketing's domain [electronic resource] / guest editor, Michael J. Baker.
by Baker, Michael J | ebrary, Inc. Publisher: Bradford, England : Emerald Group Pub, c2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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New research findings from Warwick Business School [electronic resource] / guest editor, Lyndon Simkin.
by Simkin, Lyndon, 1961- | ebrary, Inc. Publisher: Bradford, England : Emerald Group Pub, c2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Review of marketing research. Vol. 1 / [electronic resource] / Naresh K. Malhotra, editor.
by Malhotra, Naresh K | ebrary, Inc. Publisher: Armonk, N.Y. : M.E. Sharpe, 2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Review of marketing research. Vol. 2 / [electronic resource] / Naresh K. Malhotra, editor.
by Malhotra, Naresh K | ebrary, Inc. Publisher: Armonk, N.Y. : M.E. Sharpe, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Review of marketing research. Vol. 3 / [electronic resource] / Naresh K. Malhotra, editor.
by Malhotra, Naresh K | ebrary, Inc. Publisher: Armonk, N.Y. : M.E. Sharpe, 2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Market research handbook [electronic resource].
by Hamersveld, Mario van | Bont, Cees de, 1964- | ebrary, Inc. Edition: 5th ed. / edited by Mario van Hamersveld, Cees de Bont.Publisher: Chichester, West Sussex, England ; Hoboken, N.J.. : John Wiley, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/3]
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The age curve [electronic resource] : how to profit from the coming demographic storm / Kenneth W. Gronbach.
by Gronbach, Kenneth W | American Management Association | ebrary, Inc. Publisher: New York : American Management Association, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/343]
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Developments in human observation methodologies [electronic resource] / guest editore Nick Lee and Amanda J. Broderick.
by Lee, Nick | Broderick, Amanda J | ebrary, Inc. Publisher: Bradford, England : Emerald Group Pub, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Demographic change and the fashion market [electronic resource] / editor Richard Jones.
by Estelami, Hooman | Jones, Richard | ebrary, Inc. Publisher: Bradford, England : Emerald Group Pub, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Behavioral pricing [electronic resource] / guest editors Sarah Maxwell and Hooman Estelami.
by Estelami, Hooman | Maxwell, Sarah | ebrary, Inc. Publisher: Bradford, England : Emerald Group Pub, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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A concise guide to market research : the pocess, data, and methods using IBM SPSS statistics / Erik Aart Mooi, Marko Sarstedt.
by Mooi, Erik | Sarstedt, Marko. Publisher: Berlin, Heidelberg : Springer, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MOO 2011]
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Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.].
by Hair, Joseph F., Jr, 1944-. Edition: 1st ed.Publisher: Boston : McGraw-Hill/Higher Education, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 ESS]
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Digital analytics for marketing / Marshall Sponder.
by Sponder, Marshall [author.] | Khan, Gohar F. Edition: First edition.Publisher: London : Taylor and Francis, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/340285]
(1).
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New methods of market research and analysis / G. Scott Erickson.
by Erickson, G. Scott [author.]. Publisher: Northampton, MA : Edward Elgar Publishing, [2017]Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/3]
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Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein.
by Bendle, Neil T | Farris, Paul W | Pfeifer, Phillip Edward, 1951- | Reibstein, David J. Edition: Third edition.Publisher: Upper Saddle River, New Jersey : Pearson, [2016]Copyright date: ©2016Other title: Manager's guide to measuring marketing performance.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 BEN 2016]
(2).
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An introduction to market & social research [electronic resource] : planning & using research tools & techniques / Paul Hague.
by Adams, Karen | Market Research Society | ebrary, Inc. Publisher: London : Kogan Page, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.83]
(1).
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Essentials of marketing / Jim Blythe, Jane Martin.
by Blythe, Jim [author.] | Martin, Jane (Lecturer in marketing) [author.]. Edition: Seventh edition.Publisher: Harlow, England : Pearson Education Limited, [2019]Copyright date: ©2019Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BLY 2019]
(1). On order (1).
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