Taylor's Library

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The new business road test : what entrepreneurs and executives should do before writing a business plan / John W. Mullins.

by Mullins, John W. (John Walker).

Edition: 2nd ed.Publisher: Harlow : Prentice Hall/Financial Times, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.022 MUL 2006] (1).
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A framework for marketing management / Philip Kotler

by Kotler, Philip.

Edition: 2nd ed.Publisher: Upper Saddle River, New Jersey : Prentice Hall, [2003]Copyright date: ©2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (1).
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Marketing : real people, [real] choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart.

by Solomon, Michael R | Marshall, Greg W | Stuart, Elnora W.

Edition: 6th ed.Publisher: Upper Saddle River, NJ : Prentice Hall, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SOL 2009] (1).
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Principles of marketing / Philip Kotler ... [et al.]

by Kotler, Philip.

Edition: 2nd ed.Publisher: [Frenchs Forest, N.S.W.] : Prentice Hall, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PRI] (11).
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Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens

by Kotler, Philip | Bowen, John (John T.), 1948- | Makens, James C.

Edition: 3rd editionPublisher: Upper Saddle River, NJ : Prentice Hall, 2003Copyright date: ©2003Availability: Items available for loan: Taylor's Library-TU [Call number: 647.940688 KOT] (3).
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Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush.

by Burns, Alvin C | Bush, Ronald F.

Edition: 4th ed., Int. ed.Publisher: Upper Saddle River, NJ : Pearson Education/Prentice Hall, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BUR] (2). Items available for reference: Taylor's Library-TU [Call number: 658.83 BUR] (1).
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Basic marketing research : applications to contemporary issues / Naresh K. Malhotra

by Malhotra, Naresh K.

Publisher: Upper Saddle River, N.J. : Prentice Hall International, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAL] (3).
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Introduction to hospitality / John R. Walker.

by Walker, John R, 1944-.

Edition: 4th ed.Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 647.94068 WAL] (2).
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Principles of marketing / Frances Brassington.

by Brassington, Frances | Pettitt, Stephen.

Edition: 3rd ed.Publisher: Harlow : Financial Times Prentice Hall, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BRA] (3).
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: Second editionPublisher: Upper Saddle River, N.J. : Prentice Hall, [2003]Copyright date: ©2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 KEL] (4).
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The practice of market and social research : an introduction / Yvonne McGivern

by McGivern, Yvonne.

Publisher: Harlow, England : Financial Times/Prentice Hall, an imprint of ℗earson Education, [2003]Copyright date: ©2003Availability: Items available for loan: Taylor's Library-TU [Call number: 001.4 MAC 2003] (1).
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Rethinking marketing : sustainable market-ing enterprise in Asia / Philip Kotler ... [et al.].

by Kotler, Philip.

Publisher: Singapore : Prentice Hall, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.80095 RET] (2).
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Principles of marketing / Philip Kotler, Gary Armstrong

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 10th ed., Int. ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (6), TC External Storage [Call number: 658.8 KOT] (1).
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Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K.

Edition: 4th ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAL] (1).
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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 8th editionPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, [2004]Copyright date: ©2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 SCH] (8).
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Marketing management : an asian perspective / Philip Kotler ... [et al.].

by Chin Tiong Tan | Kotler, Philip | Leong, Siew Meng | Swee Hoon Ang.

Edition: 2nd ed.Publisher: Singapore : Prentice Hall, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (1).
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Internet marketing : strategy, implementation and practice / Dave Chaffey ... [et al.].

by Chaffey, Dave, 1963-.

Edition: 2nd ed.Publisher: Harlow : Prentice Hall/Financial Times, 2003Other title: Internet marketing.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 INT] (1).
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