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The Brandmindset / Duane E. Knapp.
by Knapp, Duane E. Publisher: London : McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 KNA 2000]
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Build a brand in 30 days : the brand strategy guru / Simon Middleton.
by Middleton, Simon, 1958-. Publisher: Chichester, U.K. : Capstone Pub., c2010Other title: Build a brand in thirty days.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 MID 2010]
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I'm with the brand : the secret dialogue between what we buy and who we are / Rob Walker.
by Walker, Rob, 1968-. Publisher: London : Constable, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8343 WAL 2008]
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Brandjam : humanizing brands through emotional design / by Marc Gobé.
by Gobe, Marc | Design Management Institute (Boston, Mass.). Publisher: New York : [Boston, Mass.] : Allworth Press ; Design Management Institute, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.6 GOB]
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Branding + interior design : visibility and business strategy for interior designers / Kim Kuhteubl.
by Kuhteubl, Kim [author.]. Publisher: Atglen, PA : Schiffer Publilshing Ltd, [2016]Copyright date: ©2016Other title: Branding plus interior design | Branding and interior design.Availability: Items available for loan: Taylor's Library-TU
[Call number: 747.068 KUH 2016]
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Power brands : measuring, making, and managing brand success / Jesko Perrey, Tjark Freundt, and Dennis Spillecke.
by Perrey, Jesko [author.] | Freundt, Tjark [author.] | Spillecke, Dennis [author.]. Edition: Third edition.Publisher: Weinheim, Germany : Wiley, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 PER 2015]
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The road to luxury : the evolution, markets and strategies of luxury brand management / Ashok Som, Christian Blanckaert.
by Som, Ashok [author.] | Blanckaert, Christian [author.]. Publisher: Singapore : John Wiley & Sons Singapore Pte. Ltd., [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.47 SOM 2015]
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Brand immortality : how brands can live long and prosper / Hamish Pringle, Peter Field.
by Pringle, Hamish | Field, Peter. Publisher: London ; Philadelphia : Kogan Page, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 PRI 2008]
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Your brand, the next media company : how a social business strategy enables better content, smarter marketing, and deeper customer relationships / Michael Brito.
by Brito, Michael. Publisher: Indianapolis, IN : Que, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 BRI 2013]
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Positioning for professionals : how professional knowledge firms can differentiate their way to success / Tim Williams.
by Williams, Tim, 1954-. Publisher: Hoboken, NJ : Wiley, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 WIL 2010]
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Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John E. Doerr
by Schultz, Mike, 1974- | Doerr, John E. Publisher: Hoboken, NJ : John Wiley, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 SCH 2009]
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The thank you economy / Gary Vaynerchuk.
by Vaynerchuk, Gary. Publisher: New York : Harper Business, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 VAY 2011]
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Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.
by Haig, Matt. Publisher: London : Kogan Page, 2003Availability: No items available
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Branding your business [electronic resource] : promoting your business, attracting customers and standing out in the market place / James Hammond.
by Hammond, James, 1952- | ebrary, Inc. Publisher: London ; Philadelphia : Kogan Page Limited, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/27]
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The fundamentals of branding / Melissa Davis
by Davis, Melissa. Publisher: Lausanne, Sz : AVA, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 DAV 2009]
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Storytelling : branding in practice / Klaus Fog ... [et al.]
by Fog, Klaus. Edition: 2nd ed.Publisher: Berlin : Springer, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 STO 2010]
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Global brand strategy : unlocking branding potential across countries, cultures & markets / Sicco Van Gelder.
by Van Gelder, Sicco, 1964-. Publisher: Sterling, Va. : Kogan Page Limited, 2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 VAN]
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Connective branding [electronic resource] : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster.
by Fisher-Buttinger, Claudia | Vallaster, Christine, 1971- | ebrary, Inc. Publisher: Hoboken, NJ : Wiley, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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The business of brands [electronic resource] / by Jon Miller & David Muir.
by Miller, Jon, 1971- | Muir, David, 1971- | ebrary, Inc. Publisher: Chichester, England ; Hoboken, N.J. : Wiley, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/27]
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Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor.
by Taylor, David, 1964- | ebrary, Inc. Publisher: Chichester, England ; Hoboken, NJ : J. Wiley, c2004Other title: Brandstretch.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/27]
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