Taylor's Library

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Turn clicks into customers [electronic resource] : proven marketing techniques for converting online traffic into revenue / Duane Forrester.

by Forrester, Duane | ebrary, Inc.

Publisher: New York : McGraw-Hill, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/72] (1).
The advertising handbook / edited by Jonathan Hardy, Helen Powell and Iain MacRury.

by Hardy, Jonathan, 1963- [editor.] | Powell, Helen [editor.] | MacRury, Iain [editor.].

Edition: Fourth edition.Publisher: Abingdon, Oxon ; New York : Routledge, 2018Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 ADV 2018] (1).
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Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold.

by Arens, William F [author] | Weigold, Michael F, 1958- [author].

Edition: Fifteenth edition.Publisher: New York, NY : Mcgraw-Hill Education, [2017]Copyright date: ©2017Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 ARE 2017] (1).
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Media planning guide 2018 : Malaysia.

Edition: 24th edition.Publisher: Kuala Lumpur : Perception Media Sdn Bhd., [2018]Copyright date: ©2018 Availability: Items available for loan: Taylor's Library-TU [Call number: 302.23 MED 2018] (1).
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Essentials of contemporary advertising / William F Arens; David H Schaefer

Edition: Third editionPublisher: New York : McGraw-Hill, 2015. Availability: No items available
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Tourism branding [electronic resource] : communities in action / Liping A. Cai, William C. Gartner, Ana María Munar.

by Cai, Liping A | Gartner, William C | Munar, Ana Maria | ebrary, Inc.

Edition: 1st ed.Publisher: Bingley, UK : Emerald, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
A smile in the mind : witty thinking in graphic design / Beryl McAlhone & David Stuart, Greg Quinton & Nick Asbury.

by McAlhone, Beryl (Design writer) [author.] | Stuart, David (Creative director) [author.] | Quinton, Greg [author.] | Asbury, Nick (Designer) [author.].

Edition: Revised and expanded edition.Publisher: London : Phaidon Press Ltd. 2015Other title: Witty thinking in graphic design.Availability: Items available for loan: Taylor's Library-TU [Call number: 741.6 MAC 2015] (1).
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Strategic copywriting : how to create effective advertising / Edd Applegate.

by Applegate, Edd [author.].

Edition: Second edition.Publisher: Lanham : Rowman & Littlefield, [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 APP 2016] (1).
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Managing Asian destinations / Ying Wang, Aishath Shakeela, Anna Kwek, Catheryn Khoo-Lattimore, editor.

by Wang, Ying | Shakeela, Aishath | Kwek, Anna | Khoo-Lattimore, Catheryn, 1974-.

Publisher: Singapore : Springer, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 338.47915] (1).
Social media marketing all-in-one / by Jan Zimmerman and Deborah Ng.

by Zimmerman, Jan | Ng, Deborah.

Edition: 4th edition.Publisher: Hoboken, NJ : John Wiley & Sons, Inc., [2017]Copyright date: ©2017Other title: Social media marketing all-in-one for dummies.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 ZIM 2017] (1).
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Entrepreneur magazine's ultimate guide to Google AdWords : how to access 100 million people in 10 minutes / Perry Marshall and Bryan Todd.

by Marshall, Perry S | Todd, Bryan | Marshall, Perry S. Entrepreneur magazines's ultimate guide to Google AdWords.

Edition: 2nd ed.Publisher: [Irvine, Calif.] : Entrepreneur Press, c2010Other title: Ultimate guide to Google AdWords.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.144 MAR 2010] (1).
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Subliminal persuasion : influence & marketing secrets they don't want you to know / Dave Lakhani.

by Lakhani, Dave, 1965-.

Publisher: Hoboken, N.J. : John Wiley, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.80019 LAK] (4).
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The age of manipulation : the con in confidence, the sin in sincere / Wilson Bryan Key.

by Key, Wilson Bryan, 1925-.

Publisher: Lanham, Maryland : Madison Books : Distributed by National Book Network, 1993Availability: Items available for loan: Taylor's Library-TU [Call number: 302.23019 KEY] (1).
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Advertising media workbook and sourcebook [electronic resource] / Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan.

by Kelley, Larry D, 1955- | Jugenheimer, Donald W | Sheehan, Kim.

Edition: 4th ed.Publisher: New York : Routledge, 2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.111 K294] (1).
The blueprint for strategic advertising [electronic resource] : how critical thinking builds successful campaigns / Margo Berman.

by Berman, Margo, 1947-.

Edition: 1st ed.Publisher: New York : Routledge, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.111 B516] (1).
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Humor in advertising [electronic resource] : a comprehensive analysis / Charles S. Gulas and Marc G. Weinberger.

by Gulas, Charles S, 1962- | Weinberger, Marc G | ebrary, Inc.

Publisher: Armonk, N.Y. : M.E. Sharpe, Inc., c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 659.1/02/07] (1).
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Online communities handbook : building your business and brand on the web / by Anna Buss and Nancy Strauss.

by Buss, Anna | Strauss, Nancy.

Publisher: Berkeley, CA : New Riders, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 BUS 2009] (1).
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Selling the Sunshine State : a celebration of Florida tourism advertising / Tim Hollis.

by Hollis, Tim.

Publisher: Gainesville : University Press of Florida, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1991759 HOL 2008] (1).
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Ad boy : vintage advertising with character / Warren Dotz, Masud Husain.

by Dotz, Warren | Husain, Masud, 1962-.

Publisher: Berkeley : Ten Speed Press, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 659.10973 DOT 2009] (1).
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Research methods for media and communication / Niranjala Weerakkody.

by Weerakkody, Niranjala.

Edition: Second edition.Publisher: South Melbourne, Victoria : Oxford University Press, 2015Availability: Items available for loan: Taylor's Library-TU [Call number: 302.23072 WEE 2015] (2).
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