Taylor's Library

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Marketing management : an Asian perspectives / Philip Kotler... [et al.]

by Kotler, Philip | Ang, Swee Hoon | Leong, Siew Meng | Tan, Chin Tiong.

Edition: 3rd. ed.Publisher: Singapore : Prentice Hall, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (5).
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The business marketing course : managing in complex networks / David Ford ... [et al.]

by Ford, David.

Publisher: Chichester : John Wiley, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BUS] (3).
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Global and transnational business : strategy and management / George Stonehouse ... [et al.].

by Stonehouse, George.

Edition: 2nd ed.Publisher: Chichester, West Sussex, England : Wiley, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.4012 GLO] (1).
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Market-based management : strategies for growing customer value and profitability / Roger J. Best

by Best, Roger J.

Edition: 4th ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BES] (3).
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Strategic marketing planning / Peter Reed.

by Reed, Peter.

Publisher: Southbank, Victoria : Thomson, [2003]Copyright date: ©2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 REE 2003] (2).
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Strategic marketing / David W. Cravens, Nigel F. Piercy.

by Cravens, David W | Piercy, Nigel.

Edition: 9th ed.Publisher: Boston : [London] McGraw-Hill, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CRA] (1).
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Marketing management / Russell S. Winer.

by Winer, Russell S.

Edition: 3rd ed.Publisher: Upper Saddle River, NJ : Pearson / Prentice Hall, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 WIN] (1).
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Strategic marketing communications : new ways to build and integrate communication / Paul Smith, Chris Berry and Alan Pulford

by Smith, P. R. (Paul Russell), 1957- | Berry, Chris | Pulford, Alan.

Edition: Rev. ed.Publisher: London : Kogan Page, 1997Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 SMI] (1).
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Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 15th edition, Global editionPublisher: Harlow, Essex : Pearson Education Limited, 2016Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2016] (3).
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Six sigma for marketing processes : an overview for marketing executives, leaders, and managers / Clyde M. Creveling, Lynne Hambleton, Burke McCarthy.

by Creveling, Clyde M, 1956- | Hambleton, Lynne | McCarthy, Burke.

Publisher: Upper Saddle River, NJ : Prentice Hall, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CRE] (1).
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Great answers to tough marketing questions / P.R. Smith.

by Smith, P. R. (Paul Russell), 1957-.

Edition: 2nd ed.Publisher: London : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SMI] (1).
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How to be better at--marketing / Rod Davey and Anthony Jacks

by Davey, Rod | Jacks, Anthony.

Publisher: London : Kogan Page, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DAV] (1).
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Inside-out marketing : how to create an internal marketing strategy / Michael Dunmore.

by Dunmore, Michael.

Publisher: London : Kogan Page, 2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DUN] (1).
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If you're so brilliant-- how come your marketing plans aren't working? : the essential guide to marketing planning / Malcolm McDonald.

by McDonald, Malcolm.

Publisher: London : Kogan Page, 2002Other title: How come your marketing plans are not working?.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAC] (1).
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Adding value to marketing : the role of marketing in today's profit-driven organization / David P. Doyle.

by Doyle, David.

Publisher: London : Kogan Page, 1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DOY] (1).
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Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy

by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome).

Edition: Fifteenth editionPublisher: Boston, Mass. : Irwin/McGraw-Hill, [2005]Copyright date: ©2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER] (11).
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Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F., Jr, 1944- | McDaniel, Carl, Jr, 1941-.

Edition: 7th editionPublisher: Mason, Ohio : Thomson/South-Western, 2004Copyright date: ©2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LAM] (4).
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Principles of marketing : an Asian perspective / Philip Kotler ... [et al.]

by Kotler, Philip.

Publisher: Singapore : Pearson/Prentice Hall, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (7).
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Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.

by Lal, Rajiv | Quelch, John A | Rangan, V. Kasturi.

Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LAL] (1).
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A framework for marketing management / Philip Kotler & Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 4th ed.Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (2).
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