|
|
|
What's in a name? [electronic resource] : advertising and the concept of brands / by John Philip Jones and Jan S. Slater.
by Jones, John Phillip | Slater, Jan | ebrary, Inc. Edition: 2nd ed.Publisher: Armonk, N.Y. : M.E. Sharpe, c2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/343]
(1).
|
|
|
|
Copywriting for the electronic media : a practical guide / Milan D. Meeske.
by Meeske, Milan D. Edition: Sixth edition.Publisher: Boston, MA : Wadsworth Cengage Learning, [2009]Copyright date: ©2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.14 MEE 2009]
(1).
|
|
|
|
Coining for capital [electronic resource] : movies, marketing, and the transformation of childhood / Jyotsna Kapur.
by Kapur, Jyotsna | ebrary, Inc. Publisher: New Brunswick, N.J. : Rutgers University Press, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 305.23/09/04]
(1).
|
|
|
|
Sensational billboards in advertising / [photography, JC Decaux ; text by Birgit Krols, JC Decaux].
by Krols, Birgit | Decaux, J.C. Publisher: Antwerp : Tectum, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1342 SEN]
(1).
|
|
|
|
Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield.
by Butterfield, Leslie, 1952- | Institute of Practitioners in Advertising. Edition: 2nd ed.Publisher: Boston, Mass. : Butterworth-Heinemann, c1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 EXC]
(1).
|
|
|
|
The art of advertising : top advertisers reveal the secrets of successful, creative and innovative advertising Publisher: New Delhi : Vision Books, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ART]
(1).
|
|
|
|
Kellogg on advertising & media : the Kellogg School of Management / edited by Bobby J. Calder.
by Calder, Bobby J | J.L. Kellogg Graduate School of Management. Publisher: Hoboken, N.J. : John Wiley, c2008Other title: Kellogg on advertising and media..Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.111 KEL]
(2).
|
|
|
|
Wordcraft : the art of turning little words into big business / Alex Frankel.
by Frankel, Alex. Publisher: New York : Crown Publishers, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 FRA 2004]
(1).
|
|
|
|
I'm with the brand : the secret dialogue between what we buy and who we are / Rob Walker.
by Walker, Rob, 1968-. Publisher: London : Constable, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8343 WAL 2008]
(1).
|
|
|
|
The everything guide to writing copy / Steve Slaunwhite.
by Slaunwhite, Steve. Publisher: Avon, Mass. : Adams media, c2007Other title: Guide to writing copy | Writing copy.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.132 SLA]
(1).
|
|
|
|
Mobile advertising : supercharge your brand in the exploding wireless market / Chetan Sharma, Joe Herzog, Victor Melfi.
by Sharma, Chetan | Herzog, Joe | Melfi, Victor. Publisher: Hoboken : John Wiley, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.144 SHA]
(3).
|
|
|
|
Advertising and new media / Christina Spurgeon.
by Spurgeon, Christina. Publisher: New York, NY : Routledge, [2008]Copyright date: ©2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.134 SPU 2008]
(4).
|
|
|
|
Go figure! New directions in advertising rhetoric [electronic resource] / Edward F. McQuarrie and Barbara J. Phillips, editors.
by McQuarrie, Edward F | Phillips, Barbara J, 1966- | ebrary, Inc. Publisher: Armonk, N.Y. : M.E. Sharpe, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 808/.066659]
(1).
|
|
|
|
Media selling : television, print, Internet, radio / Charles Warner.
by Warner, Charles, 1932-. Edition: 4th ed.Publisher: Chichester, West Sussex, U.K. ; Malden, MA : Wiley-Blackwell, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.130688 WAR]
(1).
|
|
|
|
The secrets of word-of-mouth marketing [electronic resource] : how to trigger exponential sales through runaway word of mouth / by George Silverman.
by Silverman, George, 1942- | ebrary, Inc. Publisher: New York : American Management Association, 2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8]
(1).
|
|
|
|
Google advertising tools / Harold Davis and David Iwanow.
by Davis, Harold, 1953- | Iwanow, David. Edition: 2nd ed.Publisher: Sebastopol, CA : O'Reilly Media, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.144 DAV 2010]
(1).
|
|
|
|
Television disrupted [electronic resource] : the transition from network to networked TV / Shelly Palmer.
by Palmer, Shelly | ebrary, Inc. Publisher: Amsterdam ; Boston : Focal Press, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 791.4509]
(1).
|
|
|
|
Underdog advertising [electronic resource] : proven principles to compete and win against the giants in any industry / Paul W. Flowers.
by Flowers, Paul W | ebrary, Inc. Publisher: Dallas, Tex. : Brown Books, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 659.1/13]
(1).
|
|
|
|
Advertising / Michael F. Weigold, William F. Arens.
by Weigold, Michael F, 1958- [author] | Arens, William F [author]. Edition: 3e [edition]Publisher: New York, NY : McGraw-Hill Education, [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 WEI 2018]
(1).
|
|
|
|
Success secrets of the online marketing superstars / Mitch Meyerson.
by Meyerson, Mitch [author.]. Publisher: [Irvine, California] : Entrepreneur Press, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 MEY 2015]
(2).
|
