Taylor's Library

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Marketing communications : theory and applications / John R. Rossiter.

by Rossiter, John R | Bellman, Steven.

Publisher: French Forest, NSW Pearson Education c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ROS] (2).
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Advertising / Michael F. Weigold, William F. Arens.

by Weigold, Michael F, 1958- [author] | Arens, William F [author].

Edition: 3e [edition]Publisher: New York, NY : McGraw-Hill Education, [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 WEI 2018] (1).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- [author.] | Belch, Michael A [author.].

Edition: 11e [edition].Publisher: New York, NY : McGraw-Hill Education, [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL 2018] (6).
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PR today : the authoritative guide to public relations / Trevor Morris and Simon Goldsworthy.

by Morris, Trevor [author.] | Goldsworthy, Simon [author.].

Edition: Second edition.Publisher: London : Palgrave Macmillan, [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU [Call number: 659.2 MOR 2016] (3).
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The advertising handbook / edited by Jonathan Hardy, Helen Powell and Iain MacRury.

by Hardy, Jonathan, 1963- [editor.] | Powell, Helen [editor.] | MacRury, Iain [editor.].

Edition: Fourth edition.Publisher: Abingdon, Oxon ; New York : Routledge, 2018Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 ADV 2018] (1).
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Strategic copywriting : how to create effective advertising / Edd Applegate.

by Applegate, Edd [author.].

Edition: Second edition.Publisher: Lanham : Rowman & Littlefield, [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 APP 2016] (1).
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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells.

by Moriarty, Sandra E. (Sandra Ernst) [author.] | Mitchell, Nancy, 1950- [author.] | Wood, Charles [author.] | Wells, William, 1926- [author.].

Edition: 11e [edition].Publisher: New York, NY : Pearson, [2019]Copyright date: ©2019Other title: Advertising and IMC.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 MOR 2019] (4).
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Advertising & promotion / Chris Hackley and Rungpaka Amy Hackley.

by Hackley, Christopher E [author.] | Hackley, Rungpaka Amy [author.].

Edition: 4th edition.Publisher: Los Angeles : SAGE, 2018Other title: Advertising and promotion.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 HAC 2018] (1).
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Creative direction in a digital world : a guide to being a modern creative director / Adam Harrell.

by Harrell, Adam [author.].

Publisher: Boca Raton : CRC Press Taylor & Francis Group, [2017]Copyright date: ©2017Availability: Items available for loan: Taylor's Library-TU [Call number: 659.144 HAR 2017] (2).
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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.

by Barry, Pete (Pete S.).

Edition: Third edition.Revised and expanded third edition.Publisher: London : Thames & Hudson, [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BAR 2016] (3).
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Advertising by design : generating and designing creative ideas across media / Robin Landa.

by Landa, Robin [author.].

Edition: Third edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 LAN 2016] (2).
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E [author.] | Baack, Donald [author.].

Edition: Seventh edition.Publisher: Boston : Pearson, [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 CLO 2016] (5).
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Integrated marketing communications : strategic planning perspectives / Keith J. Tuckwell.

by Tuckwell, Keith, 1950-.

Edition: Fourth edition.Publisher: Toronto : Pearson Canada, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 TUC 2014] (2).
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Creative advertising : theory and practice / Sandra E. Moriarty.

by Moriarty, Sandra E. (Sandra Ernst).

Edition: 2nd ed.Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1991Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 MOR 1991] (1).
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Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.

by Wheeler, Alina [author.].

Edition: Fifth edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 WHE 2018] (3).
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Advertising creative : strategy, copy, design / Tom Altstiel, Jean Grow, Marcel Jennings.

by Altstiel, Tom [author.] | Grow, Jean [author.] | Jennings, Marcel [author.].

Edition: Fifth edition.Publisher: Los Angeles ; London : SAGE, [2020]Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 ALT 2020] (1).
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Advertising by design : generating and designing creative ideas across media / Robin Landa.

by Landa, Robin [author.].

Edition: 4th edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2022]Availability: Items available for reference: Taylor's Library-TC [Call number: 659.1 LAN 2022] (1). Checked out (1).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- [author.] | Belch, Michael A [author.].

Edition: Twelfth edition.Publisher: New York : McGraw-Hill, [2021]Availability: Items available for loan: Taylor's Library-TC [Call number: 659.1 BEL 2021] (1).
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Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold.

by Arens, William F [author] | Weigold, Michael F, 1958- [author.].

Edition: Sixteenth edition.International student edition.Publisher: New York, NY : McGraw-Hill Education, [2021]Availability: Items available for loan: Taylor's Library-TC [Call number: 659.1 ARE 2021] (1).
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Book of branding : a guide to creating brand identity for startups and beyond / Radim Malinic.

by Malinic, Radim, 1978- [author.].

Publisher: [London] : Brand Nu Limited, 2019Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 MAL 2019] (1). Checked out (1).
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