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Marketing management : text and cases / Robert J. Dolan
by Dolan, Robert J. Publisher: New York : Irwin / McGraw-Hill, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 DOL]
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The marketing plan : a handbook / Marian Burk Wood.
by Wood, Marian Burk. Publisher: Upper Saddle River, NJ : Prentice Hall, [2003]Copyright date: ©2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 WOO]
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It's not who you know it's who knows you! : the small business guide to raising your profits by raising your profile / David Avrin.
by Avrin, David. Publisher: Hoboken, N.J. : John Wiley, c2010Other title: It is not who you know, it is who knows you!.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 AVR 2010]
(1).
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Marketing management : an Asian perspectives / Philip Kotler... [et al.]
by Kotler, Philip | Ang, Swee Hoon | Leong, Siew Meng | Tan, Chin Tiong. Edition: 3rd. ed.Publisher: Singapore : Prentice Hall, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAR]
(5).
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Hospitality marketing / Neil Wearne.
by Wearne, Neil. Publisher: New Delhi, India : Global Books & Subscription Services, 2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 WEA]
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Marketing hospitality : sales and marketing for hotels, motels, and resorts / Dennis L. Foster.
by Foster, Dennis L. Publisher: Lake Forest, Ill. : Glencoe, McGraw-Hill, c1992Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 FOS]
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Marketing hospitality / Cathy H. C. Hsu, Tom Powers
by Hsu, Cathy H. C | Powers, Thomas F. Marketing hospitality | Powers, Tom. Edition: 3rd ed.Publisher: New York : Wiley, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 HSU]
(2).
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The business marketing course : managing in complex networks / David Ford ... [et al.]
by Ford, David. Publisher: Chichester : John Wiley, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BUS]
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Increasing restaurant sales : boost your sales & profits by selling more appetizers, desserts, & side items / by B.J. Granberg.
by Granberg, B. J, 1944-. Publisher: Ocala, Fla. : Atlantic Pub. Group, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.950688 GRA]
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Behind the scenes at special events : flowers, props, and design / Lena Malouf
by Malouf, Lena. Publisher: New York : John Wiley, c1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.94068 MAL 1999]
(2).
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Global and transnational business : strategy and management / George Stonehouse ... [et al.].
by Stonehouse, George. Edition: 2nd ed.Publisher: Chichester, West Sussex, England : Wiley, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4012 GLO]
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Market-based management : strategies for growing customer value and profitability / Roger J. Best
by Best, Roger J. Edition: 4th ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BES]
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International marketing strategy : analysis, development and implementation / Isobel Doole and Robin Lowe.
by Doole, Isobel | Lowe, Robin, 1945- [(j.a.)]. Edition: 4th ed.Publisher: London : Thomson Learning, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.848 DOO]
(6).
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Customer relationship management : creating competitive advantage through win-win relationship strategies / Kaj Storbacka, Jarmo R. Lehtinen.
by Storbacka, Kaj | Lehtinen, Jarmo. Publisher: Singapore : McGraw-Hill, c2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 STO]
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Strategic marketing planning / Peter Reed.
by Reed, Peter. Publisher: Southbank, Victoria : Thomson, [2003]Copyright date: ©2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 REE 2003]
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Business marketing / Frank G. Bingham, Jr., Roger Gomes, Patricia A. Knowles.
by Bingham, Frank G | Gomes, Roger | Knowles, Patricia A. Edition: 3rd ed.Publisher: Boston : McGraw-Hill/Irwin, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BIN]
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Strategic marketing / David W. Cravens, Nigel F. Piercy.
by Cravens, David W | Piercy, Nigel. Edition: 9th ed.Publisher: Boston : [London] McGraw-Hill, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 CRA]
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Tourism marketing : quality service and management perspectives / edited by Eric Laws.
by Laws, Eric, 1945-. Publisher: London: Continuum, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.47910688 TOU]
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Retailing : an introduction/ Roger Cox and Paul Brittain
by Cox, Roger | Brittain, Paul. Edition: 5th ed.Publisher: Harlow, Essex : Pearson Education, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.87 COX]
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