Taylor's Library catalog › Results of search for 'ccl=su:"Marketing"'

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		Power branding : leveraging the success of the world's best brands / Steve McKee. by McKee, Steve, 1963-. Edition: First edition.Publisher: New York, NY : Palgrave Macmillan, 2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 MAC 2014] (1). Place hold
		Brand romance : using the power of high design to build a lifelong relationship with your audience / by Neil Gridley and Yasushi Kusume. by Gridley, Neil \| Kusume, Yasushi. Publisher: Basingstoke : Palgrave Macmillan, 2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.5752 GRI 2013] (1). Place hold
		Principles of advertising & IMC / Tom Duncan. by Duncan, Tom (Thomas R.). Edition: 2nd ed.Publisher: Chicago, IL : McGraw-Hill/Irwin, c2005Other title: Principles of advertising and IMC.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 DUN] (6). Place hold
		Uncommon practice : people who deliver a great brand experience / Interbrand, Forum ; [edited by Andy Milligan and Shaun Smith] by Milligan, Andy \| Smith, Shaun \| Forum Corporation \| Interbrand. Publisher: Harlow, U.K. : Prentice Hall/Financial Times, 2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 UNC] (1), TC External Storage [Call number: 658.827 UNC] (1). Place hold
		Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler. by Tybout, Alice M \| Calkins, Tim \| Kellogg School of Management. Publisher: Hoboken, N.J. : Wiley, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 KEL] (1). Place hold
		Differentiate or die : survival in our era of killer competition / Jack Trout with Steve Rivkin. by Trout, Jack \| Rivkin, Steve, 1947-. Publisher: New York : Wiley, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 TRO] (3). Place hold
		Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by Keller, Kevin Lane, 1956-. Edition: Second editionPublisher: Upper Saddle River, N.J. : Prentice Hall, [2003]Copyright date: ©2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 KEL] (4). Place hold
		The ultimate CRC handbook : strategies and concepts for building enduring customer loyalty and profitability / John G. Freeland, editor by Freeland, John G. Publisher: New York, N.Y. : McGraw-Hill, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 ULT] (1). Place hold
		The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy. by Blair, Mark \| Armstrong, Richard \| Murphy, Mike. Publisher: Singapore : John Wiley & Sons (Asia), c2003Other title: Creating more effective marketing communications.Availability: Items available for loan: Taylor's Library-TC [Call number: 658.80095 BLA] (1), Taylor's Library-TU [Call number: 658.80095 BLA] (3). Place hold
		Malaysia : branding for the world. by Malaysia External Trade Development Corporation. Publisher: Petaling Jaya : Malaysia Design Technology Centre, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82709595 MAL] (1). Place hold
		Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder. by Van Gelder, Sicco, 1964-. Publisher: London ; Sterling, VA : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 VAN] (1). Place hold
		Brand child: remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom. by Lindstrom, Martin \| Seybold, Patricia B. Edition: Revised ed.Publisher: London : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8343 LIN] (1). Place hold
		Powerlines : words that sell brands, grip fans, and sometimes change history / Steve Cone. by Cone, Steve, 1950-. Edition: 1st ed.Publisher: New York : Bloomberg Press, 2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CON 2008] (1). Place hold
		Asian brand strategy : how Asia builds strong brands / Martin Roll. by Roll, Martin, 1967-. Publisher: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827095 ROL] (1). Place hold
		Brands : the logos of the global economy / Celia Lury. by Lury, Celia. Publisher: London : Routledge, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 LUR] (1). Place hold
		Brands: meaning and value in media culture / Adam Arvidsson. by Arvidsson, Adam. Publisher: London : Routledge, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8343 ARV] (1). Place hold
		Brand culture / edited by Jonathan E. Schroeder and Miriam Salzer-Morling ; with Soren Askegaard ... [et al.] by Salzer-Morling, Miriam \| Schroeder, Jonathan E, 1962-. Publisher: London : Routledge, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 BRA] (2). Place hold
		Wally Olins : the brand handbook / Wally Olins. by Olins, Wally. Publisher: London : Thames & Hudson, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 OLI 2010] (2). Place hold

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