Taylor's Library

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Review of marketing research [electronic resource] . Volume 4 / edited by Naresh K. Malhotra.

by Malhotra, Naresh K | ebrary, Inc.

Publisher: Armonk, N.Y. : London : M.E. Sharpe ; Eurospan [distributor], 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Marketing research : an integrated approach / Alan Wilson.

by Wilson, Alan M.

Edition: 2nd ed.Publisher: Harlow, England : Prentice Hall / Financial Times, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 WIL] (2).
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The practice of market and social research : an introduction / Yvonne McGivern.

by McGivern, Yvonne.

Edition: 2nd ed.Publisher: Essex, England : Financial Times / Prentice Hall, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 001.4 MAC] (1).
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Marketing research : an applied orientation / Naresh Malhotra ... [et al.]

by Malhotra, Naresh K.

Edition: 3rd ed.Publisher: Frenchs Forest, N.S.W. : Pearson / Prentice Hall, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAR] (1).
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The digital marketer : ten new skills you must learn to stay relevant and customer-centric / Larry Weber, Lisa Leslie Henderson.

by Weber, Larry | Henderson, Lisa Leslie.

Publisher: Hoboken, New Jersey : John Wiley & Sons Inc., [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 WEB 2014] (1).
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The handbook of online and social media research : tools and techniques for market researchers / Ray Poynter.

by Poynter, Ray.

Publisher: Chichester : John Wiley, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8302854678 POY 2010] (3).
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Basic marketing research / Gilbert A.Churchill, Jr., Tom J. Brown.

by Churchill, Gilbert A | Brown, Tom J.

Edition: 6th ed., Int. student ed.Publisher: Mason, OH : Thomson/South Western, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 CHU] (1).
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The practice of market research : an introduction / Yvonne McGivern.

by McGivern, Yvonne.

Edition: Fourth edition.Publisher: Harlow : Pearson Education Limited, 2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAC 2013] (1).
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Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks.

by Malhotra, Naresh K | Birks, David F.

Edition: Revised 2nd European edition.Publisher: Harlow : Financial Times Prentice Hall, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAL] (1).
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The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas.

by Hedin, Hans | Hirvensalo, Irmeli | Vaarnas, Markko.

Publisher: Chichester : Wiley, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.472 HED 2011] (1).
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Exploring marketing research / William G. Zikmund.

by Zikmund, William G.

Edition: 9th ed., Int. ed.Publisher: Cincinnati, Ohio : Thomson/South-Western, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 ZIK] (1).
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Measuring marketing : 110+ key metrics every marketer needs / John A. Davis.

by Davis, John, 1960 February 17-.

Edition: Second edition.Publisher: Singapore : John Wiley & Sons Singapore Pte. Ltd., [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DAV 2013] (1).
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Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

by Hair, Joseph F., Jr, 1944- | Bush, Robert P | Ortinau, David J.

Edition: 3rd ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 HAI] (5).
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Exploring marketing research / William G. Zikmund, Barry J. Babin.

by Zikmund, William G | Babin, Barry J.

Edition: 10th ed.Publisher: Australia : South-Western/Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 ZIK 2010] (1).
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Market research best practice : 30 visions for the future / edited by Peter Mouncey, Frank Wimmer.

by Mouncey, Peter | Wimmer, Frank.

Publisher: Chichester, England : John Wiley, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAR] (2).
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Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K.

Edition: 5th ed.Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAL] (6).
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Essentials of marketing research / William G. Zikmund, Barry J. Babin.

by Zikmund, William G | Babin, Barry J.

Edition: 3rd ed.Publisher: Mason, Ohio : Thomson/South-Western, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 ZIK] (4).
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Brands laid bare [electronic resource] : using market research for evidence-based brand management / Kevin Ford.

by Ford, Kevin | ebrary, Inc.

Publisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8/27] (1).
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