Taylor's Library

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Romancing the customer : maximizing brand value through powerful relationship management / Paul Temporal and Martin Trott

by Temporal, Paul | Trott, Martin.

Publisher: Singapore : John Wiley, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 TEM 2001] (2).
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Customer relationship management / Ed Peelen and Rob Beltman.

by Peelen, Ed | Beltman, Rob.

Edition: Second edition.Publisher: Harlow : Pearson Education Limited, [2013]Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 PEE 2013] (1).
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Customer relationship management : creating competitive advantage through win-win relationship strategies / Kaj Storbacka, Jarmo R. Lehtinen.

by Storbacka, Kaj | Lehtinen, Jarmo.

Publisher: Singapore : McGraw-Hill, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 STO] (2).
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Up close & personal? : customer relationship marketing @ work / Paul R. Gamble ... [et al.].

by Gamble, Paul R.

Edition: 2nd ed.Publisher: London : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 UPC] (2).
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Relationship marketing : exploring relationship strategies in marketing / John Egan.

by Egan, John, 1952-.

Edition: 2nd ed.Publisher: New York : Financial Times/Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 EGA] (2).
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Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers / Bryan Foss & Merlin Stone.

by Foss, Bryan | Stone, Merlin, 1948-.

Publisher: London : Kogan Page, 2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 FOS] (1).
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The new marketing conversation : creating and strengthening relationships between buyers and sellers / Donna Baier Stein, Alexandra MacAaron.

by Stein, Donna Baier | MacAaron, Alexandra.

Publisher: Mason, Ohio : Thomson, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 STE] (2).
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Balanced brand : how to balance the stakeholder forces that can make or break your business / John Foley with Julie Kendrick.

by Foley, John, 1955- | Kendrick, Julie.

Edition: 1st ed.Publisher: San Francisco, CA : Jossey-Bass, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 FOL] (1).
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Unmarketing : stop marketing. Start engaging. / Scott Stratten.

by Stratten, Scott.

Publisher: Hoboken, N.J. : John Wiley, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 STR 2010] (1).
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Customer share marketing : how the world's great marketers unlock profits from customer loyalty / Tom Osenton.

by Osenton, Tom.

Publisher: Upper Saddle River, N.J. : Financial Times Prentice Hall, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 OSE] (1).
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Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith.

by Chaffey, Dave, 1963- [author.] | Smith, P. R. (Paul Russell), 1957- [author.].

Edition: Fifth edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2017Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 CHA 2017] (1).
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Handbook of relationship marketing / Jagdish N. Sheth, Atul Parvatiyar, editors.

by Sheth, Jagdish N | Parvatiyar, Atul.

Publisher: Thousand Oaks : SAGE, c2000Other title: Relationship marketing.l.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 HAN] (1).
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Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers.

by Peppers, Don | Rogers, Martha, 1952-.

Edition: 2nd ed.Publisher: Hoboken, N.J. : Wiley, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 PEP 2011] (1).
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Influence marketing : how to create, manage, and measure brand influencers in social media marketing / Danny Brown, Sam Fiorella.

by Brown, Danny (Business consultant) | Fiorella, Sam.

Publisher: Indianapolis, Indiana : Que Publishing, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 BRO 2013] (1).
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Spark [electronic resource] : be more innovative through co-creation / John Winsor.

by Winsor, John, 1959- | ebrary, Inc.

Publisher: Chicago : Dearborn Trade Pub., 2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8/12] (1).
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Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm / Evert Gummesson.

by Gummesson, Evert, 1936-.

Edition: 2nd ed.Publisher: Oxford ; Boston, MA : Butterworth-Heinemann, 2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 GUM] (1).
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