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Entertainment marketing & communication : selling branded performance, people, and places / Shay Sayre.
by Sayre, Shay. Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Other title: Entertainment marketing and communication.Availability: Items available for loan: Taylor's Library-TU
[Call number: 790.2 SAY]
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Marketing research : an applied orientation / Naresh K. Malhotra.
by Malhotra, Naresh K. Edition: 6th ed.Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAL 2010]
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Marketing essentials in hospitality and tourism : foundations and parctices / Stowe Shoemaker, Margaret Shaw.
by Shoemaker, Stowe | Shaw, Margaret, 1949-. Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.94068 SHO]
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E-marketing / Judy Strauss, Raymond Frost.
by Strauss, Judy | Frost, Raymond, 1960-. Edition: 5th ed.Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 STR]
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Marketing management : an Asian perspective / Philip Kotler ... [et al.]
by Kotler, Philip. Edition: 5th ed.Publisher: Singapore : Pearson/Prentice Hall, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAR 2009]
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Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 13th edition, international editionPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, [2009]Copyright date: ©2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2009]
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Market-based management : strategies for growing customer value and profitability / Roger J. Best.
by Best, Roger J. Edition: 5th ed.Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BES]
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Supply chain management : strategy, planning, and operations / Sunil Chopra, Peter Meindl.
by Chopra, Sunil, 1960- | Meindl, Peter, 1970-. Edition: 3rd edition.International edition.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, [2007]Copyright date: ©2007Other title: Strategy, planning, & operations.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.7 CHO]
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Marketing : an introduction / Gary Armstrong and Philip Kotler
by Armstrong, Gary (Gary M.) | Kotler, Philip. Edition: 9th ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ARM]
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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.
by Kotler, Philip | Bowen, John (John T.), 1948- | Makens, James C. Edition: Fifth editionPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, [2010]Copyright date: ©2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 KOT 2010]
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Basic marketing research : a decision-making approach / Naresh K. Malhotra
by Malhotra, Naresh K. Edition: 3rd ed.Publisher: Upper Saddle River : Pearson/Prentice Hall, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAL 2009]
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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk in collaboration with Joseph Wisenblit
by Schiffman, Leon G | Kanuk, Leslie Lazar | Wisenblit, Joseph. Edition: 10th ed.Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 SCH 2010]
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Marketing : an introduction / Gary Armstrong, Philip Kotler.
by Armstrong, Gary (Gary M.) | Kotler, Philip. Edition: 10th ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ARM 2011]
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Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 14th [ed.]Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2012]
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Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: Fourteenth edition.Publisher: Boston, MA : Pearson Prentice Hall, [2012]Copyright date: ©2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2012]
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Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 14th edition.Publisher: Boston, MA : Pearson Prentice Hall, 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2012]
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Sustainable marketing / Diane Martin, John Schouten.
by Martin, Diane, 1958- | Schouten, John. Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAR 2012]
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Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus, Das Narayandas.
by Anderson, James C, 1953- | Narus, James A | Narayandas, Das. Edition: Third edition.Publisher: Upper Saddle River, New Jersey : Pearson/Prentice Hall, [2009]Copyright date: ©2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 AND 2009]
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E-marketing / Judy Strauss, Raymond Frost.
by Strauss, Judy | Frost, Raymond, 1960-. Edition: 6th ed.Publisher: Boston : Pearson/Prentice Hall, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 STR 2012]
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Marketing research : an applied orientation / Naresh K. Malhotra.
by Malhotra, Naresh K. Edition: 6th ed., Global ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAL 2010]
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