|
|
Foundations of marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.
by Pelsmacker, Patrick de, 1957- | Geuens, Maggie, 1969- | Bergh, Joeri van den, 1971-. Edition: 3rd ed.Publisher: New York : Prentice Hall, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 PEL]
(1).
|
|
|
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold.
by Arens, William F [author] | Weigold, Michael F, 1958- [author]. Edition: Fifteenth edition.Publisher: New York, NY : Mcgraw-Hill Education, [2017]Copyright date: ©2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ARE 2017]
(1).
|
|
|
Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells.
by Moriarty, Sandra E. (Sandra Ernst) [author.] | Mitchell, Nancy, 1950- [author.] | Wood, Charles [author.] | Wells, William, 1926- [author.]. Edition: 11e [edition].Publisher: New York, NY : Pearson, [2019]Copyright date: ©2019Other title: Advertising and IMC.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 MOR 2019]
(4).
|
|
|
Entertainment marketing & communication : selling branded performance, people, and places / Shay Sayre.
by Sayre, Shay. Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Other title: Entertainment marketing and communication.Availability: Items available for loan: Taylor's Library-TU
[Call number: 790.2 SAY]
(2).
|
|
|
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E | Belch, Michael A. Edition: 8th editionPublisher: New York : McGraw-Hill Irwin, [2009]Copyright date: ©2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BEL]
(5).
|
|
|
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 10e [edition].Publisher: New York, NY : McGraw-Hill Education, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BEL 2015]
(3).
|
|
|
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E [author.] | Baack, Donald [author.]. Edition: Seventh edition.Publisher: Boston : Pearson, [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 CLO 2016]
(5).
|
|
|
High performance marketing [electronic resource] : bringing method to the madness of marketing / Naras Eechambadi.
by Eechambadi, Naras | ebrary, Inc. Publisher: Chicago : Dearborn Trade Pub., 2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8]
(1).
|
|
|
Storytelling : bewitching the modern mind / Christian Salmon
by Salmon, Christian. Publisher: London : Verso Books, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 808.543 SAL 2010]
(1).
|
|
|
Beyond buzz [electronic resource] : the next generation of word-of-mouth marketing / Lois Kelly.
by Kelly, Lois, 1955- | ebrary, Inc. Publisher: New York : American Management Association, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8]
(1).
|
|
|
Strategies that win sales [electronic resource] : best practices of the world's leading organizations / Mark Marone and Seleste Lunsford.
by Marone, Mark D | Lunsford, Seleste E | ebrary, Inc. Publisher: Chicago : Dearborn Trade Pub., 2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/02]
(1).
|
|
|
Rigorous magic : communication ideas and their application / Jim Taylor & Steve Hatch.
by Taylor, Jim, 1964- | Hatch, Steve. Publisher: Chichester, England : John Wiley, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8101 TAY]
(1).
|
|
|
Principles of integrated marketing communications / Lawrence Ang.
by Ang, Lawrence. Publisher: Port Melbourne, Vic : Cambridge University Press, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 ANG 2014]
(1).
|
|
|
Strategic media decisions / by Marian Axxaro with Dan Binder ... [et al.]
by Azzaro, Marian. Edition: 2nd ed.Publisher: Chicago, IL : Copy Workshop, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 AZZ]
(1).
|
|
|
Marketing communications in tourism and hospitality: concepts, strategies and cases / Scott McCabe.
by McCabe, Scott. Publisher: Boston : Butterworth-Heinemann, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 910.688 MAC]
(1).
|
|
|
Strategic integrated marketing communication : theory and practice / Larry Percy.
by Percy, Larry. Publisher: Oxford : Elsevier, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 PER]
(2).
|
|
|
Journal of marketing communications [electronic resource]. Source: Communication & Mass Media CompletePublisher: London, UK : Chapman & Hall, c1995-Online access: Full text available: Sep 1998-. (Due to publisher restrictions, the most recent 12 months are not available.). Available on EBSCOhost. Availability: No items available
|
|
|
The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone / Jed Alpert.
by Alpert, Jed. Publisher: New York, NY : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 ALP 2012]
(1).
|