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Handbook of brand relationships [electronic resource] / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.
by MacInnis, Deborah J | Park, C. Whan | Priester, Joseph W | Society for Consumer Psychology | ebrary, Inc. Publisher: Armonk, N.Y. : M.E. Sharpe, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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Building brand authenticity [electronic resource] : 7 habits of iconic brands / Michael Beverland.
by Beverland, Michael | ebrary, Inc. Publisher: New York : Palgrave Macmillan, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Building brands in Asia : from the inside out / Tim Andrews and Wilson Chew.
by Andrews, Tim G, 1968- [author.] | Chew, Wilson, 1970- [author.]. Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27095]
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Wowability : how to achieve it & why it matters / Imran Syed.
by Syed, Imran. Publisher: Singapore : John Wiley & Sons (Asia), 2008Other title: Wow.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 SYE 2008]
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Branded! : how retailers engage consumers with social media and mobility / Bernie Brennan, Lori Schafer.
by Brennan, Bernie | Schafer, Lori. Publisher: Hoboken, N.J. : John Wiley, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 BRE 2010]
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The on-demand brand [electronic resource] : 10 rules for digital marketing success in an anytime, everywhere world / Rick Mathieson.
by Mathieson, Rick | ebrary, Inc. Publisher: New York : American Management Association, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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Brand rewired? : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe.
by Chasser, Anne H | Wolfe, Jennifer C. Publisher: Hoboken, N.J. : J. Wiley, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 CHA 2010]
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The experience effect [electronic resource] : engage your customers with a consistent and memorable brand experience / Jim Joseph.
by Joseph, Jim, 1963- | ebrary, Inc. Publisher: New York : American Management Association, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells.
by Moriarty, Sandra E. (Sandra Ernst) [author.] | Mitchell, Nancy, 1950- [author.] | Wood, Charles [author.] | Wells, William, 1926- [author.]. Edition: 11e [edition].Publisher: New York, NY : Pearson, [2019]Copyright date: ©2019Other title: Advertising and IMC.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 MOR 2019]
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Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.
by Wheeler, Alina [author.]. Edition: Fifth edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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9 brand shaastras [electronic resource] : nine successful brand strategies to build winning brands / Jagdeep Kapoor.
by Kapoor, Jagdeep, 1960- | ebrary, Inc. Edition: 2nd ed.Publisher: New Delhi ; Thousand Oaks, CA : Response Books, c2009Other title: Nine brand shaastras.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Improve your marketing to grow your business : insights and innovation that drive business and brand growth / Hunter Hastings ; with Jeff Saperstein.
by Hastings, Hunter. Publisher: Upper Saddle River, N.J. : Wharton School Pub, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 HAS]
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The cool factor : building your brand's image through partnership marketing / Del Breckenfeld.
by Breckenfeld, Del, 1949-. Publisher: Hoboken, N.J. : John Wiley, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BRE 2009]
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Islamic marketing and branding : theory and practice / edited by T C Melewar and Sharifah Faridah Syed Alwi.
by Melewar, T. C [editor.] | Alwi, Sharifah Faridah Syed [editor.]. Edition: First Edition.Publisher: New York : Routledge, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.800917/67]
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Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.
by Baskin, Jonathan Salem. Publisher: Chichester : Wiley, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 BAS]
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The brand bubble : the looming crisis in brand value and how to avoid it / John Gerzema, Ed Lebar ; foreword by Peter Stringham.
by Gerzema, John, 1961- | Lebar, Ed, 1943-. Publisher: Hoboken, NJ : Wiley, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 GER]
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Passion brands : why some brands are just gotta have, drive all night for and tell all your friends about / Kate Newlin.
by Newlin, Kate. Publisher: Amherst, N.Y. : Prometheus Books, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 NEW 2009]
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Perspectives on branding / Jason I. Miletsky, Genevieve Smith.
by Miletsky, Jason I | Smith, Genevieve. Publisher: Boston, Mass. : Course Learning, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 MIL 2009]
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Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader / Suzanne Bates.
by Bates, Suzanne. Publisher: New York, N.Y. : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4092 BAT 2012]
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Designing brand identity : an essential guide for the whole branding team / Alina Wheeler
by Wheeler, Alina. Edition: 3rd ed.Publisher: Hoboken, N.J. : John Wiley, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 WHE 2009]
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