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Harvard business review on reinventing your marketing. Publisher: Boston, MA : Harvard Business Review Press, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 HAR 2011]
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Viable vision [electronic resource] : transforming total sales into net profits / by Gerald I. Kendall.
by Kendall, Gerald I | ebrary, Inc. Publisher: Boca Raton, FL : J. Ross, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658]
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Powerhouse marketing plans [electronic resource] : 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns / Winslow "Bud" Johnson.
by Johnson, Winslow | ebrary, Inc. Publisher: New York : American Management Association, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/101]
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Strategic marketing / Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring.
by Mooradian, Todd A | Matzler, Kurt | Ring, Lawrence J. Publisher: Boston, MA : Prentice Hall, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MOO 2012]
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Marketing management : a customer-oriented approach / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E | Baack, Donald. Publisher: Thousand Oaks, Calif. : SAGE, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 CLO 2010]
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Essentials of marketing management [electronic resource] / Geoff Lancaster and Lester Massingham.
by Lancaster, Geoffrey, 1938- | Massingham, Lester. Publisher: New York : Routledge, 2011Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Marketing strategy / O.C. Ferrell, Michael D. Hartline.
by Ferrell, O. C | Hartline, Michael D. Edition: 5th ed.Publisher: Mason, Ohio : South-Western/Cengage Learning, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 FER 2011]
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Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.
by Lamb, Charles W | Hair, Joseph F., Jr, 1944- | McDaniel, Carl, Jr, 1941-. Edition: 11th ed.Publisher: Mason, Ohio : South-Western/Cengage Learning, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 LAM 2011]
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Marketing management : a relationship approach / Svend Hollensen.
by Hollensen, Svend. Edition: 2nd ed.Publisher: Harlow : Financial Times/Prentice Hall, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 HOL 2010]
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Marketing planning : strategy, environment and context / Jim Blythe, Phil Megicks.
by Blythe, Jim | Megicks, Phil. Edition: 1st ed.Publisher: Harlow, England : Financial Times/Prentice Hall, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 BLY 2010]
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Marketing management : text and cases / K.S. Chandrasekar.
by Chandrasekar, S. K. Publisher: New Delhi : Tata McGraw-Hill, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 CHA 2010]
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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.
by Walker, Orville C | Mullins, John W. (John Walker). Edition: 7th ed.Publisher: New York : McGraw-Hill/Irwin, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 WAL 2011]
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Essentials of marketing management / Greg W. Marshall, Mark W. Johnston.
by Marshall, Greg W | Johnston, Mark W. Publisher: New York : McGraw-Hill/Irwin, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAR 2011]
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The marketing plan handbook : develop big picture marketing plans for pennies on the dollar / Robert W. Bly.
by Bly, Robert W. Publisher: Irvine, CA : Entrepreneur Media, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 BLY 2009]
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Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson.
by Gilligan, Colin | Wilson, R. M. S. (Richard Malcolm Sano). Edition: 2nd ed.Publisher: Amsterdam : Elsevier/Butterworth-Heinemann, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 GIL 2009]
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Strategy from the outside in : profiting from customer value / George S. Day, Christine Moorman.
by Day, George S | Moorman, Christine. Publisher: New York, N.Y. : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 DAY 2010]
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Winning in emerging markets : a road map for strategy and execution / Tarun Khanna, Krishna G. Palepu ; with Richard J. Bullock.
by Khanna, Tarun | Palepu, Krishna G, 1954-. Publisher: Boston, Mass. : Harvard Business Press, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4012 KHA 2010]
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Marketing planning : where strategy meets action / Stephan Sorger.
by Sorger, Stephan. Publisher: Boston : Pearson, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 SOR 2012]
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Fast track to success : marketing / Chris Ritchie.
by Ritchie, Chris, 1962-. Publisher: Harlow, England : FT Prentice Hall, 2009Other title: Marketing.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 RIT 2009]
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Cracking the code [electronic resource] : leveraging consumer psychology to drive profitability / Steven S. Posavac, editor.
by Posavac, Steven S, 1969- | Society for Consumer Psychology | ebrary, Inc. Publisher: Armonk, N.Y. : M.E. Sharpe, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/342]
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