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The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing / Lon Safko.
by Safko, Lon. Publisher: New York, NY : McGraw-Hill, c2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 SAF 2013]
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What great salespeople do : the science of selling through emotional connection and the power of story / Michael Bosworth, Ben Zoldan.
by Bosworth, Michael T | Zoldan, Ben. Publisher: New York, NY : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.85 BOS 2012]
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Marketing for dummies / by Alexander Hiam.
by Hiam, Alexander. Publisher: New York : Hungry Minds, c1997Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 HIA]
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Contemporary marketing / Louis E. Boone, David L. Kurtz
by Boone, Louis E | Kurtz, David L [(j.a)]. Edition: 10th ed.Publisher: Mason, Ohio : South-Western/Thomson Learning, c2001Availability: No items available In transit (1).
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Principles of marketing : activebook version 1.0 / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary (Gary M.). Publisher: Upper Saddle River, NJ : Prentice Hall, c2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT]
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BUYographics : how demographic and economic changes will reinvent the way marketers reach consumers / Matt Carmichael.
by Carmichael, Matt. Publisher: New York : Palgrave Macmillan, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.834 CAR 2013]
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Brand marketing [videorecording] : why we eat, drink, and wear brand names.
by Learning Seed Company. Publisher: [Lake Zurich, IL] : Learning Seed, c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 BRA]
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Collaboration and co-creation : new platforms for marketing and innovation / Gaurav Bhalla.
by Bhalla, Gaurav. Publisher: New York : Springer, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BHA 2011]
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Basic Marketing : a situational orientation / C. Glean Walters, D. Wayne Norvell and Sam J. Bruno
by Walters, C. Glenn | Bruno, Sam J | Norvell, D. Wayne. Publisher: Alabama : Colonial Press, c1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 WAL]
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Foundations of marketing / David Jobber, John Fahy.
by Jobber, David, 1947- | Fahy, John. Publisher: Maidenhead : McGraw-Hill, [2003]Copyright date: Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 JOB]
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The marketing plan : how to prepare and implement it / William M. Luther.
by Luther, William M. Edition: 3rd ed.Publisher: New York : American Management Association, c2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 LUT]
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Offensive marketing, or, How to make your competitors followers / [by] Hugh Davidson; foreword by Anthony J. F. O'Reilly.
by Davidson, J.H. (J. Hugh), 1935-. Publisher: London : Penguin Books, 1972Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 DAV]
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Harvard business review on marketing. Publisher: Boston : Harvard Business School Press, c2001Other title: On marketing | Marketing.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 HAR]
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Up your service! : Strategies and action steps to delight your customers now! / Ron Kaufman.
by Kaufman, Ron. Publisher: Singapore : Ron Kaufman Pte Ltd, 2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 KAU]
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Retailing : an introduction/ Roger Cox and Paul Brittain
by Cox, Roger | Brittain, Paul. Edition: 5th ed.Publisher: Harlow, Essex : Pearson Education, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.87 COX]
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Contemporary marketing / David L. Kurtz.
by Kurtz, David L. Edition: 2015 update edition.Publisher: Stamford, CT : Cengage Learning, [2015]Copyright date: ©2015Other title: Boone&Kurtz.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KUR 2015]
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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.
by Kerin, Roger A | Hartley, Steven W | Rudelius, William. Edition: 2nd ed.Publisher: Boston, Mass. : McGraw-Hill / Irwin, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KER]
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