Taylor's Library

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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: Second editionPublisher: Upper Saddle River, N.J. : Prentice Hall, [2003]Copyright date: ©2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 KEL] (4).
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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: 6th ed.Publisher: Mason, Ohio : Thomson/South-Western, c2003Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82 SHI] (2).
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The ultimate CRC handbook : strategies and concepts for building enduring customer loyalty and profitability / John G. Freeland, editor

by Freeland, John G.

Publisher: New York, N.Y. : McGraw-Hill, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 ULT] (1).
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The practice of market and social research : an introduction / Yvonne McGivern

by McGivern, Yvonne.

Publisher: Harlow, England : Financial Times/Prentice Hall, an imprint of ℗earson Education, [2003]Copyright date: ©2003Availability: Items available for loan: Taylor's Library-TU [Call number: 001.4 MAC 2003] (1).
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Market research : in practice / John Boyce.

by Boyce, John David, 1934-.

Publisher: Boston : McGraw-Hill, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BOY] (1).
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Welcome to the creative age : bananas, business and the death of marketing / Mark Earls

by Earls, Mark.

Publisher: Chichester, West Sussex : John Wiley, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 EAR] (2), TC External Storage [Call number: 658.8 EAR] (1).
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Rethinking marketing : sustainable market-ing enterprise in Asia / Philip Kotler ... [et al.].

by Kotler, Philip.

Publisher: Singapore : Prentice Hall, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.80095 RET] (2).
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Principles of marketing / Philip Kotler, Gary Armstrong

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 10th ed., Int. ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (6), TC External Storage [Call number: 658.8 KOT] (1).
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Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K.

Edition: 4th ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAL] (1).
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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 8th editionPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, [2004]Copyright date: ©2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 SCH] (8).
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The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy.

by Blair, Mark | Armstrong, Richard | Murphy, Mike.

Publisher: Singapore : John Wiley & Sons (Asia), c2003Other title: Creating more effective marketing communications.Availability: Items available for loan: Taylor's Library-TC [Call number: 658.80095 BLA] (1), Taylor's Library-TU [Call number: 658.80095 BLA] (3).
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Marketing management : an asian perspective / Philip Kotler ... [et al.].

by Chin Tiong Tan | Kotler, Philip | Leong, Siew Meng | Swee Hoon Ang.

Edition: 2nd ed.Publisher: Singapore : Prentice Hall, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (1).
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Internet marketing : strategy, implementation and practice / Dave Chaffey ... [et al.].

by Chaffey, Dave, 1963-.

Edition: 2nd ed.Publisher: Harlow : Prentice Hall/Financial Times, 2003Other title: Internet marketing.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 INT] (1).
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The marketing plan : how to prepare and implement it / William M. Luther.

by Luther, William M.

Edition: 3rd ed.Publisher: New York : American Management Association, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 LUT] (1).
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Marketing management : a strategic, value-based approach / Gregory Whitwell, Bryan A. Lukas, Peter Doyle.

by Whitwell, Gregory | Doyle, Peter, 1943 June 23-2003 | Lukas, Bryan A.

Publisher: Milton, Qld. : Wiley Publishing Australia, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 WHI] (1).
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Internet marketing : integrating online and offline strategies / Mary Lou Roberts.

by Roberts, Mary Lou.

Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 ROB] (1).
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