Taylor's Library

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Brand romance : using the power of high design to build a lifelong relationship with your audience / by Neil Gridley and Yasushi Kusume.

by Gridley, Neil | Kusume, Yasushi.

Publisher: Basingstoke : Palgrave Macmillan, 2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.5752 GRI 2013] (1).
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Brands in the balance : meeting the challenges to commercial identity / Kevin Drawbaugh

by Drawbaugh, Kevin.

Publisher: London : Reuters, 2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 DRA] (1).
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What makes winning brands different ? : the hidden method behind the world's most successful brands / Andreas Buchholz

by Buchhloz, Andreas | Wordemann, Wolfram.

Publisher: Chichester : John Wiley, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 BUC] (1).
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Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.

by Tybout, Alice M | Calkins, Tim | Kellogg School of Management.

Publisher: Hoboken, N.J. : Wiley, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 KEL] (1).
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Differentiate or die : survival in our era of killer competition / Jack Trout with Steve Rivkin.

by Trout, Jack | Rivkin, Steve, 1947-.

Publisher: New York : Wiley, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 TRO] (3).
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Defending the brand [electronic resource] : aggressive strategies for protecting your brand in the online arena / Brian H. Murray.

by Murray, Brian H, 1968- | ebrary, Inc.

Publisher: New York : American Management Association, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8/27] (1).
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Branding / Geoffrey Randall.

by Randall, Geoffrey.

Publisher: London : Kogan Page, 1997Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 RAN] (1).
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Brand management : a theoretical and practical approach / Rik Riezebos with Bas Kist and Gert Kootstra

by Riezebos, H. J, 1960- | Kist, Bas | Kootstra, Gert.

Publisher: Harlow, England : Financial Times/Prentice Hall, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 RIE] (2). In transit (1).
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The new global brands : managing non-government organizations in the 21st century / John A. Quelch, Nathalie Laidler-Kylander.

by Quelch, John A | Laidler-Kylander, Nathalie.

Publisher: Mason, Ohio : Thomson / South-Western, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 QUE] (2).
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Media monoliths : how great media brands thrive and survive / Mark Tungate

by Tungate, Mark, 1967-.

Publisher: London : Kogan Page, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 338.4730223 TUN] (1).
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[Re] inventing the brand : can top brands survive the new market realities? / Jean-Noel Kapferer.

by Kapferer, Jean-Noël.

Publisher: London : Kogan Page, 2001Other title: Reinventing the brand..Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 KAP] (1).
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Living the brand : how to transform every member of your organization into a brand champion ; in association with Marketing / Nicholas Ind.

by Ind, Nicholas.

Edition: 2nd ed.Publisher: London : Kogan Page, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 IND] (1).
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Beyond branding / edited by Nicholas Ind.

by Ind, Nicholas.

Publisher: London, UK ; Sterling, VA : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 BEY] (1).
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If you're so brilliant-- how come your brand isn't working hard enough? : the essential guide to brand management / Peter Cheverton.

by Cheverton, Peter.

Publisher: London : Kogan Page, 2002Other title: How come your brand isn't working hard enough?.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 CHE] (1).
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Brand sense : sensory secrets behind the stuff we buy / Martin Lindström ; foreword by Philip Kotler.

by Lindström, Martin, 1970-.

Publisher: New York, N.Y. : Free Press, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 LIN 2005] (2).
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The fall of advertising and the rise of PR / Al Ries and Laura Ries.

by Ries, Al | Ries, Laura [(j.a.)].

Publisher: N.Y. : HarperBusiness, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 659 RIE 2004] (1).
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Brand babble : sense and nonsense about branding / Don E. Schultz, Heidi F. Schultz.

by Schultz, Don E | Schultz, Heidi F.

Publisher: Mason, OH : South-Western/Thomson Learning, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 SCH] (1).
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Marketing : concepts and strategies.

by Dibb, Sally, 1963- [author.] | Simkin, Lyndon, 1961- [author.] | Pride, William M, 1942- [author.] | Ferrell, O. C [author.] | Pride, William M, 1942-. Marketing.

Edition: 8th edition / Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell.Publisher: Endover, Hampshire : Cengage Learning, EMEA, [2019]Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 DIB 2016] (1).
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