Taylor's Library

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Services marketing : an interactive approach / Raymond P. Fisk, Stephen J. Grove, Joby John.

by Fisk, Raymond P | Grove, Stephen J. (Stephen John), 1950- [author.] | John, Joby, 1957-.

Edition: Fourth edition.Publisher: Mason, OH : South-Western, Cengage Learning, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 FIS 2014] (1).
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner

by Zeithaml, Valarie A | Bitner, Mary Jo [(j.a.)].

Edition: 3rd ed.Publisher: Boston, Mass. : McGraw-Hill/ Irwin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ZEI] (1).
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Uncommon practice : people who deliver a great brand experience / Interbrand, Forum ; [edited by Andy Milligan and Shaun Smith]

by Milligan, Andy | Smith, Shaun | Forum Corporation | Interbrand.

Publisher: Harlow, U.K. : Prentice Hall/Financial Times, 2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 UNC] (1), TC External Storage [Call number: 658.827 UNC] (1).
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Market orientation and service firm performance [electronic resource] : a research agenda / guest editors, Brendan J. Gray and Graham J. Hooley.

by Gray, Brendan J | Hooley, Graham J | ebrary, Inc.

Publisher: Bradford, England : Emerald Group Pub, c2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Service management and marketing : customer management in service competition / Christian Grönroos.

by Grönroos, Christian, 1947-.

Edition: Third edition.Publisher: Chichester : John Wiley & Sons, Ltd, [2007]Copyright date: ©2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 GRO 2007] (4).
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Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John E. Doerr

by Schultz, Mike, 1974- | Doerr, John E.

Publisher: Hoboken, NJ : John Wiley, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SCH 2009] (1).
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 6th ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LOV] (2).
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Relationship marketing in services [electronic resource] / guest editor, Jay Kandampully.

by Kandampully, Jay | ebrary, Inc.

Publisher: Bradford, England : Emerald Group Pub, c2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Service management and marketing : managing the service profit logic / Christian Grönroos.

by Grönroos, Christian, 1947- [author.].

Edition: Fourth edition.Publisher: Chichester, West Sussex : John Wiley & Sons, Ltd, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 GRO 2015] (1).
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Services marketing : concepts, strategies and cases / K. Douglas Hoffman ... [et al.].

by Hoffman, K. Douglas.

Edition: Adapted from 3rd ed.Publisher: London : Cengage Learning EMEA, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SER 2009] (3).
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Services marketing and management [electronic resource] / Audrey Gilmore.

by Gilmore, Audrey | ebrary, Inc.

Publisher: London ;Thousand Oaks, Calif. : SAGE, 2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8] (1).
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Essentials of services marketing / Jochen Wirtz, Christopher Lovelock.

by Wirtz, Jochen [author.] | Lovelock, Christopher H [author.].

Edition: 3rd edition.Publisher: Harlow, England : Pearson Education Limited, [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 WIR 2018] (1).
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Understanding services management : integrating marketing, organisational behaviour, operations and human resource management / edited by William J. Glynn and James G. Barnes.

by Glynn, William J | Barnes, James G.

Publisher: New Dehli, India : Prentice-Hall of India, 1995 2007Availability: Items available for loan: Taylor's Library-TU [Call number: 338.4068 UND] (1).
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Relationship marketing in professional services [electronic resource] : a study of agency-client dynamics in the advertising sector / Aino Halinen.

by Halinen, Aino, 1961- | ebrary, Inc.

Publisher: London ; New York : Routledge, 1997Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 659.1/068/8] (1).
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Essentials of services marketing / Christopher Lovelock, Jochen Wirtz, Patricia Chew.

by Lovelock, Christopher H | Wirtz, Jochen | Chew, Patricia.

Publisher: Singapore : Prentice Hall, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LOV] (2).
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 5th ed.Publisher: Boston, MA : McGraw-Hill/Irwin, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ZEI 2009] (6).
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 7th ed.Publisher: Boston, MA : Pearson Education, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LOV 2011] (3).
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Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, John E.G. Bateson.

by Hoffman, K. Douglas | Bateson, John E.G.

Edition: 4th ed.Publisher: Mason, OH : South-Western/Cengage Learning, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 HOF 2011] (1).
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Services marketing : concepts, strategies and cases / K. Douglas Hoffman ... [et al.].

by Hoffman, K. Douglas.

Edition: Asia-Pacific ed.Publisher: South Melbourne, Vic. : Cengage Learning, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SER 2010] (1).
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