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Brand romance : using the power of high design to build a lifelong relationship with your audience / by Neil Gridley and Yasushi Kusume.
by Gridley, Neil | Kusume, Yasushi. Publisher: Basingstoke : Palgrave Macmillan, 2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.5752 GRI 2013]
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Brands in the balance : meeting the challenges to commercial identity / Kevin Drawbaugh
by Drawbaugh, Kevin. Publisher: London : Reuters, 2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 DRA]
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What makes winning brands different ? : the hidden method behind the world's most successful brands / Andreas Buchholz
by Buchhloz, Andreas | Wordemann, Wolfram. Publisher: Chichester : John Wiley, c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 BUC]
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Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.
by Tybout, Alice M | Calkins, Tim | Kellogg School of Management. Publisher: Hoboken, N.J. : Wiley, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 KEL]
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Differentiate or die : survival in our era of killer competition / Jack Trout with Steve Rivkin.
by Trout, Jack | Rivkin, Steve, 1947-. Publisher: New York : Wiley, c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 TRO]
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Defending the brand [electronic resource] : aggressive strategies for protecting your brand in the online arena / Brian H. Murray.
by Murray, Brian H, 1968- | ebrary, Inc. Publisher: New York : American Management Association, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/27]
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Branding / Geoffrey Randall.
by Randall, Geoffrey. Publisher: London : Kogan Page, 1997Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 RAN]
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Brand management : a theoretical and practical approach / Rik Riezebos with Bas Kist and Gert Kootstra
by Riezebos, H. J, 1960- | Kist, Bas | Kootstra, Gert. Publisher: Harlow, England : Financial Times/Prentice Hall, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 RIE]
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The new global brands : managing non-government organizations in the 21st century / John A. Quelch, Nathalie Laidler-Kylander.
by Quelch, John A | Laidler-Kylander, Nathalie. Publisher: Mason, Ohio : Thomson / South-Western, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 QUE]
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Media monoliths : how great media brands thrive and survive / Mark Tungate
by Tungate, Mark, 1967-. Publisher: London : Kogan Page, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4730223 TUN]
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[Re] inventing the brand : can top brands survive the new market realities? / Jean-Noel Kapferer.
by Kapferer, Jean-Noël. Publisher: London : Kogan Page, 2001Other title: Reinventing the brand..Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 KAP]
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Living the brand : how to transform every member of your organization into a brand champion ; in association with Marketing / Nicholas Ind.
by Ind, Nicholas. Edition: 2nd ed.Publisher: London : Kogan Page, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 IND]
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Beyond branding / edited by Nicholas Ind.
by Ind, Nicholas. Publisher: London, UK ; Sterling, VA : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 BEY]
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If you're so brilliant-- how come your brand isn't working hard enough? : the essential guide to brand management / Peter Cheverton.
by Cheverton, Peter. Publisher: London : Kogan Page, 2002Other title: How come your brand isn't working hard enough?.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 CHE]
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Brand sense : sensory secrets behind the stuff we buy / Martin Lindström ; foreword by Philip Kotler.
by Lindström, Martin, 1970-. Publisher: New York, N.Y. : Free Press, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 LIN 2005]
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The fall of advertising and the rise of PR / Al Ries and Laura Ries.
by Ries, Al | Ries, Laura [(j.a.)]. Publisher: N.Y. : HarperBusiness, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 659 RIE 2004]
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Brand babble : sense and nonsense about branding / Don E. Schultz, Heidi F. Schultz.
by Schultz, Don E | Schultz, Heidi F. Publisher: Mason, OH : South-Western/Thomson Learning, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 SCH]
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Marketing : concepts and strategies.
by Dibb, Sally, 1963- [author.] | Simkin, Lyndon, 1961- [author.] | Pride, William M, 1942- [author.] | Ferrell, O. C [author.] | Pride, William M, 1942-. Marketing. Edition: 8th edition / Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell.Publisher: Endover, Hampshire : Cengage Learning, EMEA, [2019]Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8 DIB 2016]
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