Taylor's Library

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Restaurant marketing : competency guide / National Restaurant Association Educational Foundation.

by Educational Foundation (National Restaurant Association).

Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Other title: NRAEF ManageFirst..Availability: Items available for loan: Taylor's Library-TU [Call number: 647.950688 RES] (1).
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Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 12th edition.International edition.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, [2008]Copyright date: ©2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (4).
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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 9th ed.Publisher: Upper Saddle River, N.J. : New Delhi : Pearson Prentice Hall ; Prentice-Hall of India, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 SCH] (7).
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Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler.

by Andreasen, Alan R, 1934- | Kotler, Philip.

Edition: 7th ed.Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 AND] (1).
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Entertainment marketing & communication : selling branded performance, people, and places / Shay Sayre.

by Sayre, Shay.

Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Other title: Entertainment marketing and communication.Availability: Items available for loan: Taylor's Library-TU [Call number: 790.2 SAY] (2).
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Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K.

Edition: 6th ed.Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAL 2010] (1).
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Marketing essentials in hospitality and tourism : foundations and parctices / Stowe Shoemaker, Margaret Shaw.

by Shoemaker, Stowe | Shaw, Margaret, 1949-.

Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 647.94068 SHO] (1).
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E-marketing / Judy Strauss, Raymond Frost.

by Strauss, Judy | Frost, Raymond, 1960-.

Edition: 5th ed.Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 STR] (1).
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Marketing management : an Asian perspective / Philip Kotler ... [et al.]

by Kotler, Philip.

Edition: 5th ed.Publisher: Singapore : Pearson/Prentice Hall, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAR 2009] (4).
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Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 13th edition, international editionPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, [2009]Copyright date: ©2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2009] (4).
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Market-based management : strategies for growing customer value and profitability / Roger J. Best.

by Best, Roger J.

Edition: 5th ed.Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BES] (2).
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Supply chain management : strategy, planning, and operations / Sunil Chopra, Peter Meindl.

by Chopra, Sunil, 1960- | Meindl, Peter, 1970-.

Edition: 3rd edition.International edition.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, [2007]Copyright date: ©2007Other title: Strategy, planning, & operations.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.7 CHO] (2).
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Marketing : an introduction / Gary Armstrong and Philip Kotler

by Armstrong, Gary (Gary M.) | Kotler, Philip.

Edition: 9th ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ARM] (2).
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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.

by Kotler, Philip | Bowen, John (John T.), 1948- | Makens, James C.

Edition: Fifth editionPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, [2010]Copyright date: ©2010Availability: Items available for loan: Taylor's Library-TU [Call number: 647.940688 KOT 2010] (4).
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Basic marketing research : a decision-making approach / Naresh K. Malhotra

by Malhotra, Naresh K.

Edition: 3rd ed.Publisher: Upper Saddle River : Pearson/Prentice Hall, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAL 2009] (7).
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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk in collaboration with Joseph Wisenblit

by Schiffman, Leon G | Kanuk, Leslie Lazar | Wisenblit, Joseph.

Edition: 10th ed.Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 SCH 2010] (7).
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Marketing : an introduction / Gary Armstrong, Philip Kotler.

by Armstrong, Gary (Gary M.) | Kotler, Philip.

Edition: 10th ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ARM 2011] (3).
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Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 14th [ed.]Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2012] (3).
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Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: Fourteenth edition.Publisher: Boston, MA : Pearson Prentice Hall, [2012]Copyright date: ©2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2012] (2).
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Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 14th edition.Publisher: Boston, MA : Pearson Prentice Hall, 2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2012] (2).
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