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Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.
by Tybout, Alice M | Calkins, Tim | Kellogg School of Management. Publisher: Hoboken, N.J. : Wiley, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 KEL]
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
by Keller, Kevin Lane, 1956-. Edition: Second editionPublisher: Upper Saddle River, N.J. : Prentice Hall, [2003]Copyright date: ©2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 KEL]
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Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder.
by Van Gelder, Sicco, 1964-. Publisher: London ; Sterling, VA : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 VAN]
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Brands: meaning and value in media culture / Adam Arvidsson.
by Arvidsson, Adam. Publisher: London : Routledge, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8343 ARV]
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Wally Olins : the brand handbook / Wally Olins.
by Olins, Wally. Publisher: London : Thames & Hudson, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 OLI 2010]
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Power brands : measuring, making, and managing brand success / Jesko Perrey, Tjark Freundt, and Dennis Spillecke.
by Perrey, Jesko [author.] | Freundt, Tjark [author.] | Spillecke, Dennis [author.]. Edition: Third edition.Publisher: Weinheim, Germany : Wiley, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 PER 2015]
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The road to luxury : the evolution, markets and strategies of luxury brand management / Ashok Som, Christian Blanckaert.
by Som, Ashok [author.] | Blanckaert, Christian [author.]. Publisher: Singapore : John Wiley & Sons Singapore Pte. Ltd., [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.47 SOM 2015]
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Global brand strategy : unlocking branding potential across countries, cultures & markets / Sicco Van Gelder.
by Van Gelder, Sicco, 1964-. Publisher: Sterling, Va. : Kogan Page Limited, 2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 VAN]
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Connective branding [electronic resource] : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster.
by Fisher-Buttinger, Claudia | Vallaster, Christine, 1971- | ebrary, Inc. Publisher: Hoboken, NJ : Wiley, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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The business of brands [electronic resource] / by Jon Miller & David Muir.
by Miller, Jon, 1971- | Muir, David, 1971- | ebrary, Inc. Publisher: Chichester, England ; Hoboken, N.J. : Wiley, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/27]
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Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor.
by Taylor, David, 1964- | ebrary, Inc. Publisher: Chichester, England ; Hoboken, NJ : J. Wiley, c2004Other title: Brandstretch.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/27]
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Wowability : how to achieve it & why it matters / Imran Syed.
by Syed, Imran. Publisher: Singapore : John Wiley & Sons (Asia), 2008Other title: Wow.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 SYE 2008]
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9 brand shaastras [electronic resource] : nine successful brand strategies to build winning brands / Jagdeep Kapoor.
by Kapoor, Jagdeep, 1960- | ebrary, Inc. Edition: 2nd ed.Publisher: New Delhi ; Thousand Oaks, CA : Response Books, c2009Other title: Nine brand shaastras.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Six rules of brand revitalization : learn the most common branding mistakes and how to avoid them / Larry Light, Joan Kiddon.
by Light, Larry [author.] | Kiddon, Joan, 1949- [author.]. Edition: Second edition.Publisher: Old Tappan, New Jersey : Pearson Education, [2016]Copyright date: ©2016Other title: Learn the most common branding mistakes and how to avoid them.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 LIG 2016]
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Advances in luxury brand management / Jean-Noël Kapferer, Joachim Kenstock, Tim Oliver Brexendorf, Shaun M. Powell, editors.
by Kapferer, Jean-Noël [editor.] | Kernstock, Joachim, 1966- [editor.] | Brexendorf, Tim Oliver, 1973- [editor.] | Powell, Shaun M [editor.]. Publisher: Cham, Switzerland : Palgrave Macmillan, [2017]Copyright date: ©2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 ADV 2017]
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The origin of brands : How product evolution creates endless possibilities for new brands / Al Ries and Laura Ries.
by Ries, Al | Ries, Laura. Edition: 1st ed.Publisher: New York : HarperCollins, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 RIE]
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The branding of MTV : will Internet kill the video star? / Paul Temporal.
by Temporal, Paul. Publisher: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 384.5506573 TEM]
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Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
by Heding, Tilde | Knudtzen, Charlotte F | Bjerre, Mogens, 1959-. Publisher: London ; New York : Routledge, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 HED]
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Trump University branding 101 : how to build the most valuable asset of any business / Don Sexton.
by Sexton, Donald E, 1943-. Publisher: Hoboken, New Jersey : John Wiley & Sons Inc., [2008]Copyright date: ©2008Other title: Trump University branding one hundred and one | Trump University branding one hundred one.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 SEX 2008]
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Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands / Larry Light and Joan Kiddon.
by Light, Larry | Kiddon, Joan, 1949-. Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2009Other title: Brand revitalization.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 LIG 2009]
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