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The marketing strategy desktop guide [electronic resource] / Norton Paley.
by Paley, Norton | ebrary, Inc. Edition: 2nd ed.Publisher: London : Thorogood, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Consumer empowerment [electronic resource] / guest editor: Len Tiu Wright.
by Wright, Len Tiu | ebrary, Inc. Publisher: Bradford, England : Emerald Group Pub, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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30 minutes - to write a marketing plan [electronic resource] / John Westwood.
by Westwood, John, 1947- | ebrary, Inc. Publisher: London : Kogan Page, 1997Other title: Thirty minutes to write a marketing plan.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 14e [edition].Global edition.Publisher: Harlow : Pearson Education Limited, 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2012]
(7).
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Preparing the marketing plan [electronic resource] / David Parmerlee.
by Parmerlee, David | ebrary, Inc. Edition: New ed.Publisher: Lincolnwood, Ill. : NTC Business Books, c2000Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8]
(1).
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Mastering marketing [electronic resource] : a comprehensive introduction to the skills of developing and defending your company's revenue / Ian Ruskin-Brown.
by Ruskin-Brown, Ian | ebrary, Inc. Publisher: London : Thorogood, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Get the word out [electronic resource] : Entrepreneur magazine's 98 marketing tips for promoting your business / by Rieva Lesonsky and Leann Anderson.
by Lesonsky, Rieva | Anderson, Leann | ebrary, Inc. Publisher: Irvine, Calif. : Entreprenuer Media, c2001Other title: 98 marketing tips | Ninety eight marketing tips | Marketing tips.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla.
by Zwick, Detlev | Cayla, Julien. Publisher: Oxford : Oxford University Press, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 INS 2011]
(1).
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Sales and marketing the Six Sigma Way [electronic resource] / Michael J. Webb ; with Tom Gorman.
by Webb, Michael J | Gorman, Tom | ebrary, Inc. Publisher: Chicago : Kaplan Pub., 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/02]
(1).
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The marketing strategy desktop guide [electronic resource] / Norton Paley.
by Paley, Norton | ebrary, Inc. Publisher: London : Thorogood, c2000Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Gurus on marketing [electronic resource] / Sultan Kermally.
by Kermally, Sultan | ebrary, Inc. Publisher: London : Thorogood, c2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Marketing genius / Peter Fisk.
by Fisk, Peter. Publisher: Chichester, England : Capstone, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 FIS]
(1).
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The marketing accountability imperative [electronic resource] : driving superior returns on marketing investments / Michael E. Dunn with Chris Halsall.
by Dunn, Michael (Michael Edward) | Halsall, Chris, 1967-. Edition: 1st ed.Publisher: San Francisco : Jossey-Bass, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
(1).
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Understanding digital marketing [electronic resource] : marketing strategies for engaging the digital generation / Damian Ryan & Calvin Jones.
by Ryan, Damian | Jones, Calvin. Publisher: London ; Philadelphia : Kogan Page, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
(1).
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Prove it before you promote it [electronic resource] : how to take the guesswork out of marketing / Steve Cuno.
by Cuno, Steve, 1954-. Publisher: Hoboken, N.J. : John Wiley, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/3]
(1).
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Brand management 101 : 101 lessons from real-world marketing / Mainak Dhar.
by Dhar, Mainak. Publisher: Singapore : John Wiley & Sons (Asia) 2007Other title: Brand management 101 : lessons from real-world marketing.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 DHA]
(2).
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Strategic market management / David A. Aaker, Michael K. Mills.
by Aaker, David A. (David Allen), 1938- | Mills, Michael, K, 1949-. Edition: Pacific Rim ed.Publisher: Milton, Qld. : John Wiley, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 AAK]
(1).
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Scenarios in marketing : from vision to decision / edited by Gill Ringland and Laurie Young.
by Ringland, Gill | Young, Laurie, 1955-. Publisher: Chichester, England ; Hoboken, NJ : Wiley, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 SCE]
(1).
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Grow right [electronic resource] : Entrepreneur magazine's 102 marketing tips for growing businesses / by Rieva Lesonsky and Leann Anderson.
by Lesonsky, Rieva | Anderson, Leann | ebrary, Inc. Publisher: Irvine, Calif. : Entreprenuer Media, c2001Other title: 102 marketing tips | One hundred two marketing tips | Marketing tips.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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