Taylor's Library

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Handbook of brand relationships [electronic resource] / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.

by MacInnis, Deborah J | Park, C. Whan | Priester, Joseph W | Society for Consumer Psychology | ebrary, Inc.

Publisher: Armonk, N.Y. : M.E. Sharpe, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/27] (1).
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Building brand authenticity [electronic resource] : 7 habits of iconic brands / Michael Beverland.

by Beverland, Michael | ebrary, Inc.

Publisher: New York : Palgrave Macmillan, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
Building brands in Asia : from the inside out / Tim Andrews and Wilson Chew.

by Andrews, Tim G, 1968- [author.] | Chew, Wilson, 1970- [author.].

Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/27095] (1).
Wowability : how to achieve it & why it matters / Imran Syed.

by Syed, Imran.

Publisher: Singapore : John Wiley & Sons (Asia), 2008Other title: Wow.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 SYE 2008] (1).
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Branded! : how retailers engage consumers with social media and mobility / Bernie Brennan, Lori Schafer.

by Brennan, Bernie | Schafer, Lori.

Publisher: Hoboken, N.J. : John Wiley, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 BRE 2010] (2).
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The on-demand brand [electronic resource] : 10 rules for digital marketing success in an anytime, everywhere world / Rick Mathieson.

by Mathieson, Rick | ebrary, Inc.

Publisher: New York : American Management Association, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/27] (1).
Brand rewired? : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe.

by Chasser, Anne H | Wolfe, Jennifer C.

Publisher: Hoboken, N.J. : J. Wiley, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 CHA 2010] (1).
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The experience effect [electronic resource] : engage your customers with a consistent and memorable brand experience / Jim Joseph.

by Joseph, Jim, 1963- | ebrary, Inc.

Publisher: New York : American Management Association, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/27] (1).
Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells.

by Moriarty, Sandra E. (Sandra Ernst) [author.] | Mitchell, Nancy, 1950- [author.] | Wood, Charles [author.] | Wells, William, 1926- [author.].

Edition: 11e [edition].Publisher: New York, NY : Pearson, [2019]Copyright date: ©2019Other title: Advertising and IMC.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 MOR 2019] (4).
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Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.

by Wheeler, Alina [author.].

Edition: Fifth edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.827] (1).
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9 brand shaastras [electronic resource] : nine successful brand strategies to build winning brands / Jagdeep Kapoor.

by Kapoor, Jagdeep, 1960- | ebrary, Inc.

Edition: 2nd ed.Publisher: New Delhi ; Thousand Oaks, CA : Response Books, c2009Other title: Nine brand shaastras.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
Improve your marketing to grow your business : insights and innovation that drive business and brand growth / Hunter Hastings ; with Jeff Saperstein.

by Hastings, Hunter.

Publisher: Upper Saddle River, N.J. : Wharton School Pub, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 HAS] (1).
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The cool factor : building your brand's image through partnership marketing / Del Breckenfeld.

by Breckenfeld, Del, 1949-.

Publisher: Hoboken, N.J. : John Wiley, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BRE 2009] (1).
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Islamic marketing and branding : theory and practice / edited by T C Melewar and Sharifah Faridah Syed Alwi.

by Melewar, T. C [editor.] | Alwi, Sharifah Faridah Syed [editor.].

Edition: First Edition.Publisher: New York : Routledge, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.800917/67] (1).
Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.

by Baskin, Jonathan Salem.

Publisher: Chichester : Wiley, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 BAS] (1).
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The brand bubble : the looming crisis in brand value and how to avoid it / John Gerzema, Ed Lebar ; foreword by Peter Stringham.

by Gerzema, John, 1961- | Lebar, Ed, 1943-.

Publisher: Hoboken, NJ : Wiley, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 GER] (1).
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Passion brands : why some brands are just gotta have, drive all night for and tell all your friends about / Kate Newlin.

by Newlin, Kate.

Publisher: Amherst, N.Y. : Prometheus Books, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 NEW 2009] (1).
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Perspectives on branding / Jason I. Miletsky, Genevieve Smith.

by Miletsky, Jason I | Smith, Genevieve.

Publisher: Boston, Mass. : Course Learning, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 MIL 2009] (1).
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Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader / Suzanne Bates.

by Bates, Suzanne.

Publisher: New York, N.Y. : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.4092 BAT 2012] (1).
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Designing brand identity : an essential guide for the whole branding team / Alina Wheeler

by Wheeler, Alina.

Edition: 3rd ed.Publisher: Hoboken, N.J. : John Wiley, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 WHE 2009] (1).
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