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Defending the brand [electronic resource] : aggressive strategies for protecting your brand in the online arena / Brian H. Murray.
by Murray, Brian H, 1968- | ebrary, Inc. Publisher: New York : American Management Association, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/27]
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Brand management : a theoretical and practical approach / Rik Riezebos with Bas Kist and Gert Kootstra
by Riezebos, H. J, 1960- | Kist, Bas | Kootstra, Gert. Publisher: Harlow, England : Financial Times/Prentice Hall, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 RIE]
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[Re] inventing the brand : can top brands survive the new market realities? / Jean-Noel Kapferer.
by Kapferer, Jean-Noël. Publisher: London : Kogan Page, 2001Other title: Reinventing the brand..Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 KAP]
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Beyond branding / edited by Nicholas Ind.
by Ind, Nicholas. Publisher: London, UK ; Sterling, VA : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 BEY]
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If you're so brilliant-- how come your brand isn't working hard enough? : the essential guide to brand management / Peter Cheverton.
by Cheverton, Peter. Publisher: London : Kogan Page, 2002Other title: How come your brand isn't working hard enough?.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 CHE]
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The philosophy of branding : great philosophers think brands / Thom Braun.
by Braun, Thom, 1953-. Publisher: London : Sterling, VA : Kogan Page, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.82701 BRA]
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Brand babble : sense and nonsense about branding / Don E. Schultz, Heidi F. Schultz.
by Schultz, Don E | Schultz, Heidi F. Publisher: Mason, OH : South-Western/Thomson Learning, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 SCH]
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Balanced brand : how to balance the stakeholder forces that can make or break your business / John Foley with Julie Kendrick.
by Foley, John, 1955- | Kendrick, Julie. Edition: 1st ed.Publisher: San Francisco, CA : Jossey-Bass, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 FOL]
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The Brandmindset / Duane E. Knapp.
by Knapp, Duane E. Publisher: London : McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 KNA 2000]
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The ultimate book of business brands : insights from the world's 50 greatest brands / Stuart Crainer, Des Dearlove.
by Crainer, Stuart | Dearlove, Des. Publisher: Oxford : Capstone, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 CRA]
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Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor.
by Taylor, David, 1964- | ebrary, Inc. Publisher: Chichester, England ; Hoboken, NJ : J. Wiley, c2004Other title: Brandstretch.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/27]
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How come your brand isn't working hard enough? [electronic resource] : the essential guide to brand management / Peter Cheverton.
by Cheverton, Peter | ebrary, Inc. Publisher: London : Kogan Page, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.827]
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Beyond branding [electronic resource] : how the new values of transparency and integrity are changing the world of brands / edited by Nicholas Ind.
by Ind, Nicholas | ebrary, Inc. Publisher: London : Kogan Page, 2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.827]
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Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald.
by De Chernatony, Leslie, 1953-. Edition: 3rd ed.Publisher: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 DEC]
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From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony.
by De Chernatony, Leslie, 1953-. Edition: 2nd ed.Publisher: Oxford : Butterworth-Heinemann, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 DEC]
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B2B branding in Malaysia: a guide to building successful business-to-business brands / Dr. Paul Temporal.
by Temporal, Paul. Publisher: Selangor : Kanyin Publications, c2006Other title: Business-to-businesss branding in Malaysia.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 TEM 2006]
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What is branding? / Matthew Healey.
by Healey, Matthew. Publisher: Mies, Switzerland : RotoVision, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 HEA 2008]
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From brand vision to brand evaluation [electronic resource] : the strategic process of growing and strengthening brands / Leslie de Chernatony.
by De Chernatony, L. (Leslie) | ebrary, Inc. Edition: 3rd ed.Publisher: Amsterdam ; London : Butterworth-Heinemann, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan.
by Morgan, Adam. Edition: 2nd ed., [Rev. & expanded].Publisher: Hoboken, N.J. : John Wiley, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 MOR 2009]
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