Taylor's Library

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Essentials of marketing research / William G. Zikmund.

by Zikmund, William G.

Edition: 2nd ed.Publisher: Mason, Ohio : Thomson/South-Western, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 ZIK] (1).
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Marketing research / Alvin C. Burns, Ronald F. Bush.

by Burns, Alvin C | Bush, Ronald F.

Edition: 3rd ed., Int. ed.Publisher: Upper Saddle River, N.J. : Prentice Hall International, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BUR] (2), TC External Storage [Call number: 658.83 BUR] (1).
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The effective use of market research : how to drive and focus better business decisions / Robin J. Birn.

by Birn, Robin.

Edition: 4th ed.Publisher: London : Kogan Page, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BIR] (1).
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Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan.

by Hague, Paul N | Hague, Nick, 1974- | Morgan, Carol-Ann, 1958-.

Publisher: London : Kogan Page, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 HAG] (1).
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Market intelligence : how and why organizations use market research / Martin Callingham.

by Callingham, Martin.

Publisher: London : Kogan Page, c2004Other title: How and why organizations use market research.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 CAL] (1).
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Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush.

by Burns, Alvin C | Bush, Ronald F.

Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BUR] (7).
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Brand child: remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom.

by Lindstrom, Martin | Seybold, Patricia B.

Edition: Revised ed.Publisher: London : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8343 LIN] (1).
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Basic marketing research / Gilbert A. Churchill, Tom J. Brown.

by Churchill, Gilbert A | Brown, Tom J.

Edition: 5th ed.Publisher: Mason, Ohio : South-Western, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 CHU] (1).
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Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush.

by Burns, Alvin C | Bush, Ronald F.

Edition: 4th ed. update with SPSS 12.0Publisher: Upper Saddle River, NJ : Pearson Education/Prentice Hall, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BUR] (2).
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Understanding marketing research / Elvan Tong and Doug Taylor.

by Tong, Elvan | Taylor, Doug.

Publisher: French Forests, NSW. : Pearson Education, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 TON] (2).
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Essentials of marketing research : an applied orientation / Naresh K. Malhotra ... [et al.].

by Malhotra, Naresh K.

Publisher: Frenchs Forest, NSW. : Pearson Education, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 ESS] (2).
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Marketing research / John Boyce.

by Boyce, John David, 1934-.

Edition: 2e [edition].Publisher: North Ryde, N.S.W. : McGraw-Hill Australia Pty Limited, [2005]Copyright date: ©2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BOY 2005] (2).
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Basic marketing research : a decision-making approach / Naresh K. Malhotra, Mark Peterson.

by Malhotra, Naresh K | Peterson, Mark, 1956-.

Edition: 2nd ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAL 2006] (6).
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Marketing research / David A. Aaker ... [et al.].

by Aaker, David A. (David Allen), 1938-.

Edition: Pacific Rim ed.Publisher: Milton, Qld. : John Wiley, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAR] (1).
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Marketing research / David A. Aaker, V. Kumar, George S. Day.

by Aaker, David A. (David Allen), 1938- | Kumar, V, 1957- | Day, George S.

Edition: 8th ed.Publisher: New York : John Wiley, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 AAK] (3).
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Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway.

by Daymon, Christine | Holloway, Immy.

Publisher: London : Routledge, [2002]Copyright date: ©2002Availability: Items available for loan: Taylor's Library-TU [Call number: 659.2072 DAY] (1).
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Marketing research : methodological foundations / Gilbert A. Churchill, Dawn Iacobucci.

by Churchill, Gilbert A | Iacobucci, Dawn.

Edition: 9th ed.Publisher: Mason, Ohio : Thomson/South-Western, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 CHU] (4).
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Introducing marketing research / Paul Baines, Bal Chansarkar.

by Baines, Paul, 1973- | Chansarkar, B. A.

Publisher: Chichester, West Sussex : John Wiley & Sons Ltd, [2002]Copyright date: ©2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BAI] (1).
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