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Strategic market management / David A. Aaker.
by Aaker, David A. (David Allen), 1938-. Edition: 9th ed.Publisher: Hoboken, N.J. : John Wiley, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 AAK 2011]
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Developing business strategies / David A. Aaker
by Aaker, David A. (David Allen), 1938-. Edition: 6th ed.Publisher: New York : John Wiley, c2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4012 AAK]
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Global and transnational business : strategy and management / George Stonehouse ... [et al.].
by Stonehouse, George. Edition: 2nd ed.Publisher: Chichester, West Sussex, England : Wiley, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4012 GLO]
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Market driven strategy : processes for creating value / George S. Day ; with a new introduction
by Day, George S. Publisher: N.Y. : Free Press, c1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 DAY]
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Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan.
by Ryan, Damian. Edition: Third edition.Publisher: London ; Philadelphia : Kogan Page, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 RYA 2014]
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Strategic marketing management : a business process approach / Luiz Moutinho & Geoff Southern.
by Moutinho, Luiz | Southern, G. (Geoff). Publisher: Hampshire, U.K. : Cengage Learning EMEA, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MOU 2010]
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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. and John W. Mullins.
by Walker, Orville C | Mullins, John W. (John Walker). Edition: 6th edition.International edition.Publisher: Boston ; London : McGraw-Hill Higher Education, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 WAL]
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Scenarios in marketing : from vision to decision / edited by Gill Ringland and Laurie Young.
by Ringland, Gill | Young, Laurie, 1955-. Publisher: Chichester, England ; Hoboken, NJ : Wiley, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 SCE]
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Mastering the rules of competitive strategy : a resource guide for managers / Norton Paley.
by Paley, Norton. Publisher: Boca Raton, FL : Auerbach Publications, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PAL]
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Strategic marketing / Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring.
by Mooradian, Todd A | Matzler, Kurt | Ring, Lawrence J. Publisher: Boston, MA : Prentice Hall, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MOO 2012]
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Marketing strategy / edited by John Cadogan.
by Cadogan, John W. (John William), 1968-. Publisher: Los Angeles, Calif. : SAGE, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAR 2009]
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Marketing planning : where strategy meets action / Stephan Sorger.
by Sorger, Stephan. Publisher: Boston : Pearson, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 SOR 2012]
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Grow by focusing on what matters : competitive strategy in 3 circles / Joel E. Urbany and James H. Davis.
by Urbany, Joel | Davis, James H., Ph.D. Publisher: New York : Business Expert Press, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 URB 2010]
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Strategic marketing / Todd Mooradian, Kurt Matzler, Lawrence J. Ring.
by Mooradian, Todd A | Matzler, Kurt | Ring, Lawrence J. Publisher: Upper Saddle River, N.J. : Pearson Education, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MOO 2012]
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Strategic market management / David A. Aaker, Vice-Chairman, Prophet Professor Emeritus, University of California, at Berkeley.
by Aaker, David A. (David Allen), 1938-. Edition: Tenth edition.Publisher: Hoboken, New Jersey : Wiley, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 AAK 2014]
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Strategic marketing / Todd Mooradian, Kurt Matzler, Larry Ring.
by Mooradian, Todd A | Matzler, Kurt | Ring, Lawrence J. Edition: First edition, Pearson new international editionPublisher: Harlow, Essex : Pearson Education Limited, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MOO 2014]
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Strategic marketing / David W. Cravens, Nigel F. Piercy.
by Cravens, David W | Piercy, Nigel. Edition: 10th ed.Publisher: New York, NY : McGraw-Hill, 2013Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8 CRA 2013]
(1), Taylor's Library-TU
[Call number: 658.8 CRA 2013]
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Understanding digital marketing : strategies for online success / by Dishek J. Mankad.
by Mankad, Dishek J [author.]. Edition: First edition.Publisher: New Delhi : BPB Publications, 2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 MAN 2018]
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