Taylor's Library

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The marketing/accounting interface / edited by Robin Roslender and Richard M.S. Wilson.

by Roslender, Robin, 1949- | Wilson, R. M. S. (Richard Malcolm Sano).

Publisher: London ; New York : [S.I.] : Routledge ; Westburn Pub., 2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658 MAR 2012] (1).
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Strategic market management / David A. Aaker.

by Aaker, David A. (David Allen), 1938-.

Edition: 9th ed.Publisher: Hoboken, N.J. : John Wiley, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 AAK 2011] (1).
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Developing business strategies / David A. Aaker

by Aaker, David A. (David Allen), 1938-.

Edition: 6th ed.Publisher: New York : John Wiley, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.4012 AAK] (1).
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Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.

by Perreault, William D., Jr | Cannon, Joseph P. (Assistant professor of marketing) | McCarthy, E. Jerome (Edmund Jerome).

Edition: 18th ed.Publisher: New York : McGraw-Hill/Irwin, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER 2011] (2).
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A framework for marketing management / Philip Kotler

by Kotler, Philip.

Edition: 2nd ed.Publisher: Upper Saddle River, New Jersey : Prentice Hall, [2003]Copyright date: ©2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (1).
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Marketing strategy / O.C. Ferrell, Michael D. Hartline, George H.Lucas.

by Ferrell, O. C | Hartline, Michael D | Lucas, George H.

Edition: 2nd ed.Publisher: Mason, OH : South-Western Thomson Learning, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 FER] (1).
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Marketing management : an asian perspective / Philip Kotler ... [et al.].

by Chin Tiong Tan | Kotler, Philip | Leong, Siew Meng | Swee Hoon Ang.

Edition: 2nd ed.Publisher: Singapore : Prentice Hall, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (1).
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Marketing management : a strategic, value-based approach / Gregory Whitwell, Bryan A. Lukas, Peter Doyle.

by Whitwell, Gregory | Doyle, Peter, 1943 June 23-2003 | Lukas, Bryan A.

Publisher: Milton, Qld. : Wiley Publishing Australia, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 WHI] (1).
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Marketing management : analysis, planning, implementation and control / Philip Kotler

by Kotler, Philip.

Edition: 6th ed.Publisher: New Jersey : Prentice Hall, 1988Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (1).
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Harvard business review on marketing.

Publisher: Boston : Harvard Business School Press, c2001Other title: On marketing | Marketing.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 HAR] (1).
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Global and transnational business : strategy and management / George Stonehouse ... [et al.].

by Stonehouse, George.

Edition: 2nd ed.Publisher: Chichester, West Sussex, England : Wiley, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.4012 GLO] (1).
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Market-based management : strategies for growing customer value and profitability / Roger J. Best

by Best, Roger J.

Edition: 4th ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BES] (3).
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Strategic marketing planning / Peter Reed.

by Reed, Peter.

Publisher: Southbank, Victoria : Thomson, [2003]Copyright date: ©2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 REE 2003] (2).
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Strategic marketing / David W. Cravens, Nigel F. Piercy.

by Cravens, David W | Piercy, Nigel.

Edition: 9th ed.Publisher: Boston : [London] McGraw-Hill, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CRA] (1).
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Marketing management / Russell S. Winer.

by Winer, Russell S.

Edition: 3rd ed.Publisher: Upper Saddle River, NJ : Pearson / Prentice Hall, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 WIN] (1).
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Strategic marketing communications : new ways to build and integrate communication / Paul Smith, Chris Berry and Alan Pulford

by Smith, P. R. (Paul Russell), 1957- | Berry, Chris | Pulford, Alan.

Edition: Rev. ed.Publisher: London : Kogan Page, 1997Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 SMI] (1).
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Great answers to tough marketing questions / P.R. Smith.

by Smith, P. R. (Paul Russell), 1957-.

Edition: 2nd ed.Publisher: London : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SMI] (1).
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How to be better at--marketing / Rod Davey and Anthony Jacks

by Davey, Rod | Jacks, Anthony.

Publisher: London : Kogan Page, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DAV] (1).
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