Taylor's Library

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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.

by Lehmann, Donald R | Winer, Russell S.

Edition: 6th ed., Intl. ed.Publisher: Boston : McGraw-Hill/Irvin, 2004, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 LEH] (1).
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Strategic marketing / David W. Cravens, Nigel F. Piercy

by Cravens, David W | Piercy, Nigel.

Edition: 8th ed., Int. ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CRA] (5).
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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

by Kerin, Roger A | Hartley, Steven W | Rudelius, William.

Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KER] (1).
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Marketing research / John Boyce.

by Boyce, John David, 1934-.

Edition: 2e [edition].Publisher: North Ryde, N.S.W. : McGraw-Hill Australia Pty Limited, [2005]Copyright date: ©2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BOY 2005] (2).
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Bite-sized marketing [electronic resource] : realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman.

by Dowd, Nancy, 1956- | Evangeliste, Mary | Silberman, Jonathan, 1982- | ebrary, Inc.

Publisher: Chicago : American Library Association, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 021.7] (1).
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Basic marketing research : a decision-making approach / Naresh K. Malhotra, Mark Peterson.

by Malhotra, Naresh K | Peterson, Mark, 1956-.

Edition: 2nd ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAL 2006] (6).
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Market driven strategy : processes for creating value / George S. Day ; with a new introduction

by Day, George S.

Publisher: N.Y. : Free Press, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 DAY] (3).
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Professional practice for interior designers / Christine M. Piotrowski, FASID, IIDA.

by Piotrowski, Christine M, 1947-.

Edition: Fifth edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 747.068 PIO 2014] (2).
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No cover image available
Introduction to marketing research [electronic resource]

Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 INT] (1).
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Marketing research / David A. Aaker ... [et al.].

by Aaker, David A. (David Allen), 1938-.

Edition: Pacific Rim ed.Publisher: Milton, Qld. : John Wiley, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAR] (1).
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Marketing plans : how to prepare them, how to use them / Malcolm McDonald.

by McDonald, Malcolm | Institute of Marketing.

Edition: 5th ed.Publisher: Amsterdam : Butterworth-Heinemann, 2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAC] (1).
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Powerlines : words that sell brands, grip fans, and sometimes change history / Steve Cone.

by Cone, Steve, 1950-.

Edition: 1st ed.Publisher: New York : Bloomberg Press, 2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CON 2008] (1).
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Designing and managing the supply chain: concepts, strategies and case studies / David Simchi-Levi,

by Simchi-Levi, David | Kaminsky, Philip | Simchi-Levi, Edith.

Edition: 2nd ed., Int. ed.Publisher: Boston, Mass. : McGraw Hill, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.5 SIM] (1).
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Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy.

by Hooley, Graham J | Saunders, John A, 1946- | Piercy, Nigel.

Edition: 3rd ed.Publisher: New York : Financial Times/Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 HOO] (3).
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Strategic market management / David A. Aaker.

by Aaker, David A. (David Allen), 1938-.

Edition: 7th ed.Publisher: Hoboken, NJ : John Wiley, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 AAK] (2).
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Supply chain management : strategy, planning, and operations / Sunil Chopra, Peter Meindl.

by Chopra, Sunil, 1960- | Meindl, Peter, 1970-.

Edition: 2nd. ed., Int. ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.7 CHO] (1).
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Destination marketing : an integrated marketing communication approach / Steven Pike.

by Pike, Steven.

Publisher: Oxford : Elsevier/Butterworth-Heinemann, 2008Availability: Items available for loan: Taylor's Library-TU [Call number: 338.47910688 PIK 2008] (2).
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