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Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks.
by Malhotra, Naresh K | Birks, David F. Edition: Revised 2nd European edition.Publisher: Harlow : Financial Times Prentice Hall, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAL]
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The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas.
by Hedin, Hans | Hirvensalo, Irmeli | Vaarnas, Markko. Publisher: Chichester : Wiley, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.472 HED 2011]
(1).
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Exploring marketing research / William G. Zikmund.
by Zikmund, William G. Edition: 9th ed., Int. ed.Publisher: Cincinnati, Ohio : Thomson/South-Western, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 ZIK]
(1).
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Measuring marketing : 110+ key metrics every marketer needs / John A. Davis.
by Davis, John, 1960 February 17-. Edition: Second edition.Publisher: Singapore : John Wiley & Sons Singapore Pte. Ltd., [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 DAV 2013]
(1).
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Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
by Hair, Joseph F., Jr, 1944- | Bush, Robert P | Ortinau, David J. Edition: 3rd ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 HAI]
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Exploring marketing research / William G. Zikmund, Barry J. Babin.
by Zikmund, William G | Babin, Barry J. Edition: 10th ed.Publisher: Australia : South-Western/Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 ZIK 2010]
(1).
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Market research best practice : 30 visions for the future / edited by Peter Mouncey, Frank Wimmer.
by Mouncey, Peter | Wimmer, Frank. Publisher: Chichester, England : John Wiley, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAR]
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Marketing research : an applied orientation / Naresh K. Malhotra.
by Malhotra, Naresh K. Edition: 5th ed.Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAL]
(6).
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Essentials of marketing research / William G. Zikmund, Barry J. Babin.
by Zikmund, William G | Babin, Barry J. Edition: 3rd ed.Publisher: Mason, Ohio : Thomson/South-Western, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 ZIK]
(5).
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A concise guide to market research : the pocess, data, and methods using IBM SPSS statistics / Erik Aart Mooi, Marko Sarstedt.
by Mooi, Erik | Sarstedt, Marko. Publisher: Berlin, Heidelberg : Springer, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MOO 2011]
(1).
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Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.].
by Hair, Joseph F., Jr, 1944-. Edition: 1st ed.Publisher: Boston : McGraw-Hill/Higher Education, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 ESS]
(1).
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Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein.
by Bendle, Neil T | Farris, Paul W | Pfeifer, Phillip Edward, 1951- | Reibstein, David J. Edition: Third edition.Publisher: Upper Saddle River, New Jersey : Pearson, [2016]Copyright date: ©2016Other title: Manager's guide to measuring marketing performance.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 BEN 2016]
(2).
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Essentials of marketing / Jim Blythe, Jane Martin.
by Blythe, Jim [author.] | Martin, Jane (Lecturer in marketing) [author.]. Edition: Seventh edition.Publisher: Harlow, England : Pearson Education Limited, [2019]Copyright date: ©2019Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BLY 2019]
(1). On order (1).
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Marketing research : an applied orientation / Naresh K. Malhotra.
by Malhotra, Naresh K. Edition: 6th ed.Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAL 2010]
(1).
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Marketing research : tools & techniques / Nigel Bradley.
by Bradley, Nigel, 1958-. Edition: 2nd ed.Publisher: Oxford : Oxford University Press, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 BRA 2010]
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Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.]
by Morrison, Margaret A. Publisher: Thousand Oaks, Calif. : SAGE, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1072 USI]
(1).
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Measuring marketing : 103 key metrics every marketer needs / John Davis.
by Davis, John, 1960 February 17-. Publisher: Singapore : John Wiley & Sons (Asia), c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 DAV]
(1).
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Marketing research / David A. Aaker ... [et al.].
by Aaker, David A. (David Allen), 1938-. Edition: Second Pacific Rim editionPublisher: Milton, Qld : John Wiley & Sons (Australia), 2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAR]
(1).
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Kids as customers : a handbook of marketing to children / James U. McNeal.
by McNeal, James U. Publisher: Lanham, MD : Lexington Books, c1992Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8348 MAC 1992]
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Marketing research / William G. Zikmund ... [et al.].
by Zikmund, William G. Edition: Asia Pacific ed.Publisher: South Melbourne : Thomson Learning, 2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAR]
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