Taylor's Library catalog › Results of search for 'ccl=su:"Marketing" and su-to:Consumer behavior'

Refine your search

Availability
- Limit to currently available items.
Authors
- Kanuk, Leslie Lazar. (6)
- Lesonsky, Rieva. (5)
- Mooij, Marieke K. de... (5)
- Olson, Jerry C. (5)
- Schiffman, Leon G. (6)
- Show more
Collections
- Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 (5)
Holding libraries
- Taylor's Library - Perpetual(TU) (13)
- Taylor's Library-TC (6)
- Taylor's Library-TU (78)
- TC External Storage (4)
- TU External Storage-LCS (2)
- Show more
Item types
- Graduate Collection (2)
- Main Collection (94)
- Media Resources (1)
- Reserve Collection (1)
Series
- Advances in hospital... (1)
- Basics (1)
- Basics marketing ; (1)
- SAGE library in mark... (1)
- Sport marketing seri... (2)
- Show more
Places
- United States (2)
Topics
- Consumer behavior (53)
- Consumer behavior. (62)
- Marketing (29)
- Marketing. (36)
- Motivation research ... (17)
- Show more

		Consumer behavior knowledge for effective sports and event marketing [electronic resource] / edited by Lynn R. Kahle, Angeline G. Close. by Kahle, Lynn R \| Close, Angeline. Publisher: New York : Routledge, 2011Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU [Call number: 796.0698] (1).
		No cover image available Buy.ology [sound recording] : [truth and lies about why we buy] / Martin Lindström ; [foreword by Paco Underhill] by Lindström, Martin, 1970- \| Leslie, Don. Publisher: [New York, N.Y.] : Random House Audio, 2008Other title: Buy ology \| Buyology.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.834 LIN 2008] (1). Place hold
		Hospitality marketing and consumer behavior : creating memorable experiences / editor, Vinnie Jauhari, PhD. by Jauhari, Vinnie [editor.]. Publisher: Toronto ; Waretown, NJ, USA : Apple Academic Press, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 647.94068/8] (1).
		No cover image available Cracking the code [electronic resource] : leveraging consumer psychology to drive profitability / Steven S. Posavac, editor. by Posavac, Steven S, 1969- \| Society for Consumer Psychology \| ebrary, Inc. Publisher: Armonk, N.Y. : M.E. Sharpe, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8/342] (1). Place hold
		Online consumer behavior : theory and research in social media, advertising, and e-tail / edited by Angeline G. Close. by Close, Angeline. Publisher: New York : Routledge, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 381.142 ONL 2012] (1). Place hold
		Tribal marketing, tribal branding [electronic resource] : brand co-creation and the future of marketing / by Brendan Richardson. by Richardson, Brendan. Publisher: New York : Palgrave Macmillan, 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).
		Herd : how to change mass behaviour by harnessing our true nature / Mark Earls. by Earls, Mark. Edition: [Rev. ed.]Publisher: Chichester : Wiley, 2013Other title: How to change mass behaviour by harnessing our true nature.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8343 EAR 2013] (1). Place hold
		Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul \| Olson, Jerry C. (Jerry Corrie), 1944-. Edition: 9th ed.Publisher: New York : McGraw-Hill/Irwin, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 PET 2010] (4). Place hold
		Cases on consumer-centric marketing management [electronic resource] / Vimi Jham and Sandeep Puri, editors. by Jham, Vimi, 1968- \| Puri, Sandeep, 1972- \| ebrary, Inc. Publisher: Hershey, PA : Business Science Reference, 2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/343] (2).
		Consumer behavior / Leon G. Schiffman, Joseph Wisenblit. by Schiffman, Leon G \| Wisenblit, Joseph. Edition: 11e, Global editionPublisher: Harlow, Essex : Pearson Education, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 SCH 2015] (1). Place hold
		Fashion branding and consumer behaviors : scientific models / Tsan-Ming Choi, editor. by Choi, Tsan-Ming [editor.]. Publisher: New York, [New York] : Springer, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.827] (1).
		Consumer behavior in Asia / Hellmut Schutte with Deanna Ciarlante. by Schütte, Hellmut \| Ciarlante, Deanna. Edition: 1st editionPublisher: London : Macmillan Press, 1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342095 SCH] (1). Place hold
		Media consumption in Malaysia : a hermeneutics of human behaviour / Tony Wilson. by Wilson, Tony, 1947- [author.]. Publisher: London ; New York : Routledge, 2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 302.2309595] (1).
		Consumer behaviour : a European outlook / Leon G. Schiffman, Leslie Lazar Kanuk and Havard Hansen. by Schiffman, Leon G [author.] \| Kanuk, Leslie Lazar [author.] \| Hansen, Håvard [author.]. Edition: Second edition.Publisher: Harlow, England : Pearson Financial Times/Prentice Hall, 2012Copyright date: ©2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 SCH 2012] (1). Place hold
		Sensory marketing : research on the sensuality of products / editor, Aradhna Krishna. by Krishna, Aradhna. Publisher: New York : Routledge, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.80019 SEN 2010] (1). Place hold
		The impulse economy : understanding mobile shoppers and what makes them buy / Gary Schwartz. by Schwartz, Gary, 1964-. Publisher: New York : Atria Books, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 SCH 2011] (1). Place hold
		Consumer behaviour / Leon Schiffman... [et al.]. by Schiffman, Leon G. Edition: 2nd ed.Publisher: Frenchs Forest, N.S.W. : Prentice Hall, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 CON] (1). Place hold
		Buyer behavior in marketing strategy / John A. Howard by Howard, John A. Edition: 2nd ed., Int ed.Publisher: Englewood Cliffs, N.J. : Prentice-Hall International, c1994Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 HOW] (2). Place hold
		The connected customer : the changing nature of consumer and business markets / edited by Stefan Wuyts ... [et al.] by Wuyts, Stefan. Publisher: New York, N.Y. : Routledge, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 CON 2010] (1). Place hold

Taylor's Library

Refine your search

Availability

Authors

Collections

Holding libraries

Item types

Series

Places

Topics