Taylor's Library

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The highly effective marketing plan / Peter Knight.

by Knight, Peter, 1961 Oct. 12-.

Publisher: London : Prentice Hall Business, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 KNI] (2).
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Marketing planning & strategy / Subhash C. Jain

by Jain, Subhash C, 1942-.

Edition: 7th ed.Publisher: Mason, OH. : Thomson, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 JAI] (4).
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Up against the retail giants : targeting weakness, gaining an edge / A. Coskun Samli.

by Samli, A. Coskun.

Publisher: Mason, OH : Thomson, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.87 SAM] (1).
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Business-to-business marketing management : a global perspective / Jim Blythe, Alan Zimmerman.

by Blythe, Jim | Zimmerman, Alan S.

Publisher: London : Thomson Learning, [2005]Copyright date: ©2005Other title: Business to business marketing management : a global perspective.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BLY] (5).
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Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F., Jr, 1944- | McDaniel, Carl, Jr, 1941-.

Edition: Fourth editionPublisher: Mason, Ohio : Thomson/South-Western, 2005Copyright date: ©2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LAM] (1).
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Marketing management / Russell S. Winer.

by Winer, Russell S.

Edition: 2nd ed.Publisher: Upper Saddle River, NJ : Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 WIN] (3).
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Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F., Jr, 1944- | McDaniel, Carl, Jr, 1941-.

Edition: Eight editionPublisher: Mason, Ohio : Thomson/South-Western, 2006Copyright date: ©2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LAM] (1).
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Total integrated marketing : breaking the bounds of the function / James Mac Hulbert, Noel Capon, Nigel F. Piercy.

by Hulbert, James M | Capon, Noel | Piercy, Nigel.

Publisher: London : New York : Kogan Page Free Press, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 HUL] (1).
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Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 12th editionPublisher: Upper Saddle River, NJ : Pearson Prentice Hall, [2006]Copyright date: ©2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (9), TC External Storage [Call number: 658.8 KOT] (1).
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Strategic marketing / David W. Cravens, Nigel F. Piercy

by Cravens, David W | Piercy, Nigel.

Edition: 8th ed., Int. ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CRA] (5).
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Market driven strategy : processes for creating value / George S. Day ; with a new introduction

by Day, George S.

Publisher: N.Y. : Free Press, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 DAY] (3).
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Marketing plans : how to prepare them, how to use them / Malcolm McDonald.

by McDonald, Malcolm | Institute of Marketing.

Edition: 5th ed.Publisher: Amsterdam : Butterworth-Heinemann, 2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAC] (1).
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Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy.

by Hooley, Graham J | Saunders, John A, 1946- | Piercy, Nigel.

Edition: 3rd ed.Publisher: New York : Financial Times/Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 HOO] (3).
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Strategic market management / David A. Aaker.

by Aaker, David A. (David Allen), 1938-.

Edition: 7th ed.Publisher: Hoboken, NJ : John Wiley, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 AAK] (2).
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Marketing management / Philip Kotler, Kevin Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: Twelfth ed.Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (1).
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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 8th ed.Publisher: Boston, Mass. : McGraw-Hill / Irwin, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PET] (2).
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Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F., Jr, 1944- | McDaniel, Carl, Jr, 1941-.

Edition: 5th ed.Publisher: Mason, OH : Thomson South-Western, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LAM] (2).
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Principles of marketing / Philip Kotler ... [et al.].

by Kotler, Philip.

Edition: 3rd ed.Publisher: Frenchs Forest, N.S.W. : Prentice Hall, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PRI] (2).
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