Taylor's Library

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A framework for marketing management / Philip Kotler

by Kotler, Philip.

Edition: 2nd ed.Publisher: Upper Saddle River, New Jersey : Prentice Hall, [2003]Copyright date: ©2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (1).
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Harvard business review on marketing.

Publisher: Boston : Harvard Business School Press, c2001Other title: On marketing | Marketing.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 HAR] (1).
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Managing service firms [electronic resource] : the power of managerial marketing / by Per Skalen.

by Skalen, Per.

Publisher: New York, NY : Routledge, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).
Market-based management : strategies for growing customer value and profitability / Roger J. Best

by Best, Roger J.

Edition: 4th ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BES] (3).
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Strategic marketing planning / Peter Reed.

by Reed, Peter.

Publisher: Southbank, Victoria : Thomson, [2003]Copyright date: ©2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 REE 2003] (2).
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Strategic marketing / David W. Cravens, Nigel F. Piercy.

by Cravens, David W | Piercy, Nigel.

Edition: 9th ed.Publisher: Boston : [London] McGraw-Hill, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CRA] (1).
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Marketing management / Russell S. Winer.

by Winer, Russell S.

Edition: 3rd ed.Publisher: Upper Saddle River, NJ : Pearson / Prentice Hall, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 WIN] (1).
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Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 15th edition, Global editionPublisher: Harlow, Essex : Pearson Education Limited, 2016Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2016] (3).
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Great answers to tough marketing questions / P.R. Smith.

by Smith, P. R. (Paul Russell), 1957-.

Edition: 2nd ed.Publisher: London : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SMI] (1).
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If you're so brilliant-- how come your marketing plans aren't working? : the essential guide to marketing planning / Malcolm McDonald.

by McDonald, Malcolm.

Publisher: London : Kogan Page, 2002Other title: How come your marketing plans are not working?.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAC] (1).
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Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.

by Lal, Rajiv | Quelch, John A | Rangan, V. Kasturi.

Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LAL] (1).
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A framework for marketing management / Philip Kotler & Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 4th ed.Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (2).
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The highly effective marketing plan / Peter Knight.

by Knight, Peter, 1961 Oct. 12-.

Publisher: London : Prentice Hall Business, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 KNI] (2).
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Marketing planning & strategy / Subhash C. Jain

by Jain, Subhash C, 1942-.

Edition: 7th ed.Publisher: Mason, OH. : Thomson, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 JAI] (4).
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Up against the retail giants : targeting weakness, gaining an edge / A. Coskun Samli.

by Samli, A. Coskun.

Publisher: Mason, OH : Thomson, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.87 SAM] (1).
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Marketing management / Russell S. Winer.

by Winer, Russell S.

Edition: 2nd ed.Publisher: Upper Saddle River, NJ : Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 WIN] (3).
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Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F., Jr, 1944- | McDaniel, Carl, Jr, 1941-.

Edition: Eight editionPublisher: Mason, Ohio : Thomson/South-Western, 2006Copyright date: ©2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LAM] (1).
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Market driven strategy : processes for creating value / George S. Day ; with a new introduction

by Day, George S.

Publisher: N.Y. : Free Press, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 DAY] (3).
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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 8th ed.Publisher: Boston, Mass. : McGraw-Hill / Irwin, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PET] (2).
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Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F., Jr, 1944- | McDaniel, Carl, Jr, 1941-.

Edition: 5th ed.Publisher: Mason, OH : Thomson South-Western, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LAM] (2).
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