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The business marketing course : managing in complex networks / David Ford ... [et al.].
by Ford, David, 1944-. Edition: 2nd ed.Publisher: Chichester : John Wiley, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BUS 2006]
(4).
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Marketing management and strategy / Peter Doyle.
by Doyle, Peter, 1943 June 23-2003. Edition: 3rd ed.Publisher: Harlow : Pearson Education, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 DOY]
(7).
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Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens
by Kotler, Philip | Bowen, John (John T.), 1948- | Makens, James C. Edition: 3rd editionPublisher: Upper Saddle River, NJ : Prentice Hall, 2003Copyright date: ©2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 KOT]
(3).
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Rethinking marketing : sustainable market-ing enterprise in Asia / Philip Kotler ... [et al.].
by Kotler, Philip. Publisher: Singapore : Prentice Hall, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.80095 RET]
(2).
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Hospitality and travel marketing / Alastair M. Morrison
by Morrison, Alastair M. Edition: 3rd ed.Publisher: Albany : Delmar Thomson Learning, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 MOR 2002]
(5).
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Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush.
by Burns, Alvin C | Bush, Ronald F. Edition: 3rd ed.Publisher: Upper Saddle River, N.J. : Pearson Education, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 BUR 2012]
(1).
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International marketing strategy : analysis, development and implementation / Isobel Doole and Robin Lowe.
by Doole, Isobel | Lowe, Robin, 1945- [(j.a.)]. Edition: 4th ed.Publisher: London : Thomson Learning, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.848 DOO]
(6).
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Food politics : how the food industry influences nutrition and health / Marion Nestle.
by Nestle, Marion. Publisher: Berkeley : University of California Press, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 363.850973 NES]
(1).
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Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 15th edition, Global editionPublisher: Harlow, Essex : Pearson Education Limited, 2016Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2016]
(3).
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International marketing : strategy planning, market entry & implementation / Roger Bennett & Jim Blythe.
by Bennett, Roger, 1948 Apr. 9- | Blythe, Jim. Edition: 3rd ed.Publisher: London : Kogan Page, 2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.848 BEN]
(3).
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Strategic Asian marketing : an essential guide for managers / Hean Tat Keh, Jeongwen Chiang.
by Keh, Hean Tat | Chiang, Jeongwen. Publisher: Singapore : Pearson Prentice Hall, c2004Other title: Essential guide for managers.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 KEH]
(2).
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Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
by Kotabe, Masaaki | Helsen, Kristiaan. Edition: 3rd ed.Publisher: Hoboken, NJ : Wiley, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.848 KOT]
(2).
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The international marketing of travel and tourism : a strategic approach / edited by François Vellas and Lionel Bécherel.
by Vellas, François | Bécherel, Lionel. Publisher: Basingstoke, UK : Macmillan, 1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.479106588 INT]
(1).
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Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy.
by Hooley, Graham J | Saunders, John A, 1946- | Piercy, Nigel. Edition: 3rd ed.Publisher: New York : Financial Times/Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 HOO]
(3).
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Hospitality marketing management / Robert D. Reid, David C. Bojanic.
by Reid, Robert D | Bojanic, David C. Edition: 4th ed.Publisher: Hoboken, N.J. : Wiley, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.950688 REI]
(4).
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Global tourist behavior / Muzaffer Uysal, editor.
by Uysal, Muzaffer. Publisher: New York : International Business Press, c1994Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4791 GLO]
(1).
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Strategic marketing decisions in Global markets / Isobel Doole, Robin Lowe.
by Doole, Isobel | Lowe, Robin, 1945-. Publisher: Hampshire : Cengage Learning EMEA, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 DOO]
(1).
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International marketing : an Asia Pacific focus / Masaaki Kotabe ... [et al.]
by Kotabe, Masaaki. Publisher: Australia : John Wiley & Sons (Australia), c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 INT]
(1).
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Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl.
by Chopra, Sunil, 1960- | Meindl, Peter, 1970-. Edition: 3rd ed., Eastern economy ed.Publisher: New Delhi : Prentice-Hall of India, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.7 CHO]
(1).
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Marketing ethics : cases and readings / [edited by] Patrick E. Murphy, Gene R. Laczniak.
by Murphy, Patrick E, 1948- | Laczniak, Eugene R. Edition: 1st ed.Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 174.4 MAR]
(2).
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