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The best of branding : best practices in corporate branding / James R. Gregory
by Gregory, James R. Publisher: New York : McGraw-Hill, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 GRE]
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Branding Malaysia / L. S. Sya.
by Sya, L. S. Publisher: Petaling Jaya, Malaysia : Oak Enterprise, [2005]Copyright date: ©2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.82709595 SYA 2005]
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Balanced brand : how to balance the stakeholder forces that can make or break your business / John Foley with Julie Kendrick.
by Foley, John, 1955- | Kendrick, Julie. Edition: 1st ed.Publisher: San Francisco, CA : Jossey-Bass, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 FOL]
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The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions / John Grant.
by Grant, John, 1964-. Publisher: Chichester, West Sussex, England ; Hoboken, N.J. : John Wiley, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 GRA]
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Vulcans, earthlings and marketing ROI [electronic resource] : getting finance, marketing and advertising onto the same planet / David Rutherford and Jonathan Knowles.
by Rutherford, David | Knowles, Jonathan | Institute of Communication Agencies | ebrary, Inc. Publisher: Waterloo, Ont. : Wilfrid Laurier University Press, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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The art of advertising : top advertisers reveal the secrets of successful, creative and innovative advertising Publisher: New Delhi : Vision Books, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ART]
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The Brandmindset / Duane E. Knapp.
by Knapp, Duane E. Publisher: London : McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 KNA 2000]
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Wordcraft : the art of turning little words into big business / Alex Frankel.
by Frankel, Alex. Publisher: New York : Crown Publishers, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 FRA 2004]
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Brand Hollywood : selling entertainment in a global media age / Paul Grainge.
by Grainge, Paul, 1972-. Publisher: London : Routledge, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 384.830973 GRA]
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Power brands : measuring, making, and managing brand success / Jesko Perrey, Tjark Freundt, and Dennis Spillecke.
by Perrey, Jesko [author.] | Freundt, Tjark [author.] | Spillecke, Dennis [author.]. Edition: Third edition.Publisher: Weinheim, Germany : Wiley, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 PER 2015]
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The road to luxury : the evolution, markets and strategies of luxury brand management / Ashok Som, Christian Blanckaert.
by Som, Ashok [author.] | Blanckaert, Christian [author.]. Publisher: Singapore : John Wiley & Sons Singapore Pte. Ltd., [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.47 SOM 2015]
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Brand immortality : how brands can live long and prosper / Hamish Pringle, Peter Field.
by Pringle, Hamish | Field, Peter. Publisher: London ; Philadelphia : Kogan Page, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 PRI 2008]
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Branding, packaging and labeling [videorecording]
by D.E. Visuals (Firm). Publisher: Sunrise, Fla. : D. E. Visuals, c1992Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 BRA]
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Branding your business [electronic resource] : promoting your business, attracting customers and standing out in the market place / James Hammond.
by Hammond, James, 1952- | ebrary, Inc. Publisher: London ; Philadelphia : Kogan Page Limited, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/27]
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Global brand strategy : unlocking branding potential across countries, cultures & markets / Sicco Van Gelder.
by Van Gelder, Sicco, 1964-. Publisher: Sterling, Va. : Kogan Page Limited, 2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 VAN]
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Connective branding [electronic resource] : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster.
by Fisher-Buttinger, Claudia | Vallaster, Christine, 1971- | ebrary, Inc. Publisher: Hoboken, NJ : Wiley, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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The business of brands [electronic resource] / by Jon Miller & David Muir.
by Miller, Jon, 1971- | Muir, David, 1971- | ebrary, Inc. Publisher: Chichester, England ; Hoboken, N.J. : Wiley, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/27]
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Brands laid bare [electronic resource] : using market research for evidence-based brand management / Kevin Ford.
by Ford, Kevin | ebrary, Inc. Publisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/27]
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Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor.
by Taylor, David, 1964- | ebrary, Inc. Publisher: Chichester, England ; Hoboken, NJ : J. Wiley, c2004Other title: Brandstretch.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/27]
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Building brand authenticity [electronic resource] : 7 habits of iconic brands / Michael Beverland.
by Beverland, Michael | ebrary, Inc. Publisher: New York : Palgrave Macmillan, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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