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Marketing strategy / O.C. Ferrell, Michael D. Hartline, George H.Lucas.

by Ferrell, O. C | Hartline, Michael D | Lucas, George H.

Edition: 2nd ed.Publisher: Mason, OH : South-Western Thomson Learning, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 FER] (1).
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Marketing management : text and cases / Robert J. Dolan

by Dolan, Robert J.

Publisher: New York : Irwin / McGraw-Hill, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DOL] (1).
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Strategic marketing / David W. Cravens, Nigel F. Piercy.

by Cravens, David W | Piercy, Nigel.

Edition: 9th ed.Publisher: Boston : [London] McGraw-Hill, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CRA] (1).
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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-.

Edition: 10th ed.Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 KER] (2).
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Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.

by Lal, Rajiv | Quelch, John A | Rangan, V. Kasturi.

Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LAL] (1).
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Strategic marketing / David W. Cravens, Nigel F. Piercy

by Cravens, David W | Piercy, Nigel.

Edition: 8th ed., Int. ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CRA] (5).
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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 8th ed.Publisher: Boston, Mass. : McGraw-Hill / Irwin, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PET] (2).
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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-.

Edition: 11th ed.Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 KER] (1).
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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 10th ed.Publisher: New York : McGraw-Hill Irwin, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PET 2011] (1).
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Marketing strategy / O.C. Ferrell, Michael D. Hartline.

by Ferrell, O. C | Hartline, Michael D.

Edition: 4e [ed.].Publisher: Mason, OH : Thomson South-Western, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 FER] (1).
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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-.

Edition: Thirteenth edition.International edition.Publisher: Harlow : Pearson Education Limited, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 KER 2013] (4).
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Marketing strategy / O.C. Ferrell, Michael D. Hartline.

by Ferrell, O. C | Hartline, Michael D.

Edition: 5th ed.Publisher: Mason, Ohio : South-Western/Cengage Learning, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 FER 2011] (1).
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Marketing management : text and cases / K.S. Chandrasekar.

by Chandrasekar, S. K.

Publisher: New Delhi : Tata McGraw-Hill, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 CHA 2010] (1).
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Cases on consumer-centric marketing management [electronic resource] / Vimi Jham and Sandeep Puri, editors.

by Jham, Vimi, 1968- | Puri, Sandeep, 1972- | ebrary, Inc.

Publisher: Hershey, PA : Business Science Reference, 2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/343] (2).
Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons

by Dalrymple, Douglas J | Parsons, Leonard J.

Edition: 5th ed., Int ed.Publisher: N.Y. : John Wiley, c1990Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DAL] (1).
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Business marketing : concepts and cases / Sharad Sarin.

by Sarin, Sharad.

Publisher: New Delhi : McGraw Hill Education (India) Private Limited, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SAR 2013] (1).
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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson

by Kerin, Roger A | Peterson , Robert A.

Edition: 7th ed.Publisher: Engewood Cliffs , N.J. : Prentice Hall , 1995Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 KER] (1).
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Marketing strategy / O.C. Ferrell, Michael D. Hartline.

by Ferrell, O. C | Hartline, Michael D.

Edition: Sixth edition.Publisher: Mason, OH : South-Western, Cengage Learning, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 FER 2014] (1).
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